{"id":964460,"date":"2026-05-19T07:33:02","date_gmt":"2026-05-19T11:33:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/livewire-group-inc-acquires-dust-moto\/"},"modified":"2026-05-19T07:33:02","modified_gmt":"2026-05-19T11:33:02","slug":"livewire-group-inc-acquires-dust-moto","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/livewire-group-inc-acquires-dust-moto\/","title":{"rendered":"LiveWire Group, Inc. Acquires Dust Moto"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong>LiveWire Group, Inc. Acquires Dust Moto<\/strong><\/p>\n<p class=\"bwalignc\"><i>LiveWire expands further into the electric off<\/i>\u2011<i>road category with their first acquisition, combining complementary capabilities and accelerating product development.<\/i><\/p>\n<p>MILWAUKEE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLiveWire Group, Inc. (NYSE: LVWR), a leader in the electric two\u2011wheel industry, today announced it has acquired the assets of Dust Moto, bringing deep off\u2011road knowledge and expertise to LiveWire, thereby marking a strategic expansion into the electric off\u2011road segment.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260519308777\/en\/2808509\/4\/Dust_Moto.jpg\" alt=\"Dust Moto\" \/><\/p>\n<p style=\"font-size:85%\">Dust Moto<\/p>\n<\/div>\n<p>\nThe acquisition strengthens LiveWire\u2019s strategy to grow beyond on\u2011road electric motorcycles and address the rapidly expanding electric off\u2011road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and an accessible riding experiences through simplified operation and single\u2011speed drive.<\/p>\n<p>\nWith the completed transaction, LiveWire is advancing Dust\u2019s electric dirt bike platform toward production, leveraging LiveWire\u2019s engineering capabilities, manufacturing scale, and global marketing, sales, and service network to accelerate development and go\u2011to\u2011market execution.<\/p>\n<p>\n\u201cLiveWire pioneered the on\u2011road electric motorcycle market, and this acquisition allows us to build on that leadership as we expand into off\u2011road, continuing the journey that began with STACYC ten years ago,\u201d said Karim Donnez, CEO of LiveWire Group, Inc. \u201cDust Moto is a strong strategic fit and an accelerator of our vision, bringing proven off\u2011road insight that will contribute meaningfully to LiveWire\u2019s leadership position in electric powersports.\u201d<\/p>\n<p>\n\u201cJoining LiveWire marks an exciting next chapter in our journey,\u201d said Colin Godby, CEO of Dust Moto. \u201cLiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire\u2019s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.\u201d<\/p>\n<p>\nThe acquisition reflects LiveWire\u2019s continued focus on expanding its product portfolio and addressable market while reinforcing its commitment to innovation across electric powersports. LiveWire intends to share more information on the launch of the product in the second half (2H) of this year.<\/p>\n<p><b>About LiveWire<\/b><\/p>\n<p>\nLiveWire has a dedicated focus on the electric powersports sector. LiveWire\u2019s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling and powersports.<\/p>\n<p><b>About Dust Moto<\/b><\/p>\n<p>\nDust Moto, a pioneering electric motorcycle startup in the U.S., launched with the intention of offering an affordable, high performance electric dirt bike.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260519308777r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/<\/a><\/span><\/p>\n<p>\nPress Contact:<br \/>\n<br \/>Jon Bekefy<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jon.bekefy@livewire.com\">jon.bekefy@livewire.com<\/a><\/p>\n<p>\nMedia, Images, &amp; Video<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.livewire.com%2Fthe-pulse&amp;esheet=54537893&amp;newsitemid=20260519308777&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.livewire.com%2Fthe-pulse&amp;index=1&amp;md5=143af8eb7290ac9a8201223e9e2fcd34\">https:\/\/www.livewire.com\/the-pulse<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.livewire.com%2Fmedia&amp;esheet=54537893&amp;newsitemid=20260519308777&amp;lan=en-US&amp;anchor=www.livewire.com%2Fmedia&amp;index=2&amp;md5=3f9ff8ef50394c116be5f12a290d233e\">www.livewire.com\/media<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"mailto:media@livewire.com\">media@livewire.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Wisconsin<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Automotive Automotive Manufacturing EV\/Electric Vehicles Manufacturing Off-Road Trucks &amp; SUVs Motorcycles<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260519308777\/en\/2808509\/3\/Dust_Moto.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Dust Moto<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260519308777\/en\/1851936\/3\/3_LiveWire_R_PRIMARY_LOCKUP-BLK_520x346-01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LiveWire Group, Inc. Acquires Dust Moto LiveWire expands further into the electric off\u2011road category with their first acquisition, combining complementary capabilities and accelerating product development. MILWAUKEE&#8211;(BUSINESS WIRE)&#8211; LiveWire Group, Inc. (NYSE: LVWR), a leader in the electric two\u2011wheel industry, today announced it has acquired the assets of Dust Moto, bringing deep off\u2011road knowledge and expertise to LiveWire, thereby marking a strategic expansion into the electric off\u2011road segment. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/ Dust Moto The acquisition strengthens LiveWire\u2019s strategy to grow beyond on\u2011road electric motorcycles and address the rapidly expanding electric off\u2011road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/livewire-group-inc-acquires-dust-moto\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveWire Group, Inc. Acquires Dust Moto&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964460","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveWire Group, Inc. Acquires Dust Moto - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/livewire-group-inc-acquires-dust-moto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveWire Group, Inc. Acquires Dust Moto - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveWire Group, Inc. Acquires Dust Moto LiveWire expands further into the electric off\u2011road category with their first acquisition, combining complementary capabilities and accelerating product development. MILWAUKEE&#8211;(BUSINESS WIRE)&#8211; LiveWire Group, Inc. (NYSE: LVWR), a leader in the electric two\u2011wheel industry, today announced it has acquired the assets of Dust Moto, bringing deep off\u2011road knowledge and expertise to LiveWire, thereby marking a strategic expansion into the electric off\u2011road segment. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260519308777\/en\/ Dust Moto The acquisition strengthens LiveWire\u2019s strategy to grow beyond on\u2011road electric motorcycles and address the rapidly expanding electric off\u2011road market, which is being driven by riders seeking incredible torque and performance with the added benefits of reduced noise, lower maintenance, and &hellip; Continue reading &quot;LiveWire Group, Inc. 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