{"id":964404,"date":"2026-05-19T06:33:20","date_gmt":"2026-05-19T10:33:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/akamai-ai-brand-presence-optimizes-content-and-raises-visibility-in-agentic-search\/"},"modified":"2026-05-19T06:33:20","modified_gmt":"2026-05-19T10:33:20","slug":"akamai-ai-brand-presence-optimizes-content-and-raises-visibility-in-agentic-search","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/akamai-ai-brand-presence-optimizes-content-and-raises-visibility-in-agentic-search\/","title":{"rendered":"Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search"},"content":{"rendered":"<div class=\"mw_release\">\n<ul type=\"disc\">\n<li>Optimizing brand content for AI search and agentic traffic<\/li>\n<li>As its own first customer, Akamai increased citations by 85% and brand presence by 364%<\/li>\n<li>AI bot traffic grew more than 300% year over year<\/li>\n<\/ul>\n<p>CAMBRIDGE, Mass., May  19, 2026  (GLOBE NEWSWIRE) &#8212; As more people turn to AI to search and navigate the internet, Akamai (NASDAQ: AKAM) today introduced AI Brand Presence to help organizations optimize their content for AI search and traffic. AI Brand Presence enables businesses to automatically translate their website content for LLM search and AI agents, while monitoring bot activity and providing security at the edge.<\/p>\n<p>Consumers are increasingly engaging with brands through AI-generated search answers rather than direct website visits. The AI intermediary means fewer human visits and more bot activity on company websites. Akamai recently observed a 300% annual increase in AI bot traffic, and studies have found that <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=l2_4wbjpVftRN0zNjZeEFtD1Wi5nMrJCyGWfmOEheXXd5XbFvvVEGKGTWcls6Rn5YVzt0kZ-jkNNgHa_jKfsK7W3fuZKnAiQcZJlEWaf6s0VuqmhskrKmZ8zZAyHsPWoUJ30DH8agqUsjYCeAH-_w46Tu4JifImngnjcPzkxa8oSLHLszH2CuDw_c--4oXNWaNp1u7xTriuv4wloLFurJtwf-EM597gCuCsXL32705jr7Z1TN-V1CTk94kxTr_h3xkzFIQGvorxz_3FFFErM_9YbngWBWXWqOSrlxkTih66tQA881NtcdrYUayazp4Hl\" rel=\"nofollow\" target=\"_blank\"><u>nearly 60% of searches now end without a click<\/u><\/a>. This seismic shift in internet behavior is breaking long-established marketing funnels, while introducing new risks around the veracity and visibility of information that\u2019s retrieved and shared by LLMs.<\/p>\n<p>\u201cThe assumptions underpinning 20 years of digital strategy are breaking down in real time. We\u2019re witnessing one of the most significant shifts in digital history, a move from human-driven search to machine-mediated discovery,\u201d said Patrick Sullivan, CTO of Security Strategy at Akamai. \u201cBusinesses face the risk of digital invisibility. If you\u2019re not the primary source of truth for the AI models your customers trust, you effectively don\u2019t exist.\u201d<\/p>\n<p>\n        <strong>Purpose-built for the AI-driven web<\/strong>\n      <\/p>\n<p>Akamai AI Brand Presence combines two core capabilities:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt\">\n          <strong>AI-optimized context delivery:<\/strong> AI Brand Presence translates a website\u2019s information into a format that AI can easily understand. This process happens automatically in the background, requires no back-end updates, and has no impact on the human visitor experience.<\/li>\n<li style=\"margin-bottom:12pt\">\n          <strong>Visibility and insights:<\/strong> A single dashboard reveals which AI models are visiting a site and what content they are consuming. It also tracks how those AI interactions turn into real traffic and customer engagement.<\/li>\n<\/ul>\n<p>Together, these capabilities enable brands to build an AI-first digital presence, ready for how users are beginning to discover, decide, and transact through AI across commerce and beyond. This approach is known as generative engine optimization (GEO).<\/p>\n<p>\n        <strong>Delivering outcomes across marketing and digital teams<\/strong>\n      <\/p>\n<p>With Akamai AI Brand Presence, businesses can:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt\">Help AI platforms accurately represent their brand, products, and messaging<\/li>\n<li>Increase visibility in AI-generated responses and recommendations<\/li>\n<li>Understand how AI systems interact with their content and influence traffic<\/li>\n<li>Adapt content strategies based on real-time AI consumption patterns<\/li>\n<li style=\"margin-bottom:12pt\">Control how and where content is surfaced across AI ecosystems\n<\/li>\n<\/ul>\n<p>Unlike traditional optimization approaches, AI Brand Presence operates at the edge, enabling real-time adaptation of content delivery without requiring back-end changes and disrupting existing workflows or the human visitor experience.<\/p>\n<p>\n        <strong>Owning the narrative<\/strong>\n      <\/p>\n<p>Akamai was the first customer for AI Brand Presence, piloting the technology on its own global website. By serving an AI-ready version of the site alongside the \u201chuman\u201d one, Akamai made its information significantly easier for machines to digest, shrinking massive data loads by 99%. This shift away from traditional search produced immediate results: an 85% increase in citations and a 364% surge in brand presence for general searches where the brand wasn\u2019t even mentioned by name. In ChatGPT alone, Akamai\u2019s presence jumped 133% compared to competitors, demonstrating that actively managing how LLMs see a brand can be critical to ensuring the right message reaches the customer.<\/p>\n<p>\u201cAs marketers, we can\u2019t afford to be passive observers of the AI shift; we must drive the change we want to see. We spent years building our brand, but if we don\u2019t guide how AI models find and share our content, we\u2019re essentially giving up control over our own reputation,\u201d said Kim Salem-Jackson, Chief Marketing Officer, Akamai. \u201cBy testing this technology on our own site first, we proved that brands can reclaim their narrative. The criteria for a great website have changed. In addition to providing an exceptional human user experience, you need to optimize your site for AI comprehension and retrieval so that you\u2019re the source that AI trusts for its answers. With the launch of AI Brand Presence, we\u2019re giving marketers the keys to their digital identity again, making sure their brand shows up correctly every time.\u201d<\/p>\n<p>\n        <strong>Built for the future of agentic interactions<\/strong>\n      <\/p>\n<p>AI Brand Presence builds on Akamai\u2019s broader strategy to support the evolving AI ecosystem, where autonomous agents increasingly act on behalf of users. By combining AI-optimized delivery with deep visibility into AI traffic, Akamai is enabling brands to better understand and influence how they are represented in these emerging interactions.<\/p>\n<p>Akamai AI Brand Presence will be available in limited availability through a phased rollout, beginning with select customers in North America.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i9zXq5TUqSrkwKR7ZtLXgSSx5NdgWlOZBe0SExdzIfeMdHKu39en9Z9nj-AyoEr-PqaMooW1b6K1IFXoWdtbYHd9XHGPC54Ve8T_XkJt6wyptPb0cfbJuW2kwPVL6bJqi9R48D15UDlzBjSJj63o95DkAFLnmpmjvGUysdVt4nM=\" rel=\"nofollow\" target=\"_blank\"><u>https:\/\/www.akamai.com\/products\/ai-brand-presence<\/u><\/a>.<\/p>\n<p>\n        <strong>About Akamai<\/strong><br \/>\n        <br \/>Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai\u2019s full-stack cloud computing solutions deliver performance and affordability on the world\u2019s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XmfNBq07MeSOLZFivvYs4Mvz6ehC1EZkqgmHOYBsyWidZupMaQ4hWOOhb8SUD9l5SVsGg7tsNzHMjHwD8k2X5Q==\" rel=\"nofollow\" target=\"_blank\"><u>akamai.com<\/u><\/a> and<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XmfNBq07MeSOLZFivvYs4IV16hHhYZT48ui0H1KXdymBE-3B1lEZens4mZ9BVG3VBgHE4jbdpAhqfxNnPlChSFIoitftTqHTp8LvlGyA0Rg=\" rel=\"nofollow\" target=\"_blank\"><u>akamai.com\/blog<\/u><\/a>, or follow Akamai Technologies on<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Zupx3To3YShMc1pliGATOHy1QfeIIOtltoFLIbbH_W9dbIeHjMWwKoD08QRy5DCXbdCfY4z3Dc_tjH--xLbxwQ==\" rel=\"nofollow\" target=\"_blank\"><u>X<\/u><\/a> and<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=K8KrwT-TIijKVhef2ibS9iy_Hzp1CEAFjdnTLmZIrUw8-6IYCyI_K6LJ5KNC_Bt5Jvh5MqFDp2UevI1c-_00WY1xdoHYEG-Xzy_uB1Oko97ujHCrlu2axr9l-4tvB4hRzjTIm0CMf2QayxpVKhgK0Q==\" rel=\"nofollow\" target=\"_blank\"><u>LinkedIn<\/u><\/a>.<\/p>\n<p>\n        <br \/>\n        <strong>Contacts<\/strong><br \/>\n        <br \/>Akamai Media Relations<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aoO8Idfql1sjsZCexqIJC5xkHJB9MahhYRuQa5eLZ6qKatYOWiGbGu3IN-S2Zaop0cqPTNWII__P7oDnYp51pmdRQh_9KrvIrr4RLBLUIIw=\" rel=\"nofollow\" target=\"_blank\"><u>akamaipr@akamai.com<\/u><\/a><\/p>\n<p>Akamai Investor Relations<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=I5sNjAwxPTY66aBtztwDqlfV5Hs8E15oX1c5YW5PX6V42pUbpUilAKea8niEdjphnUbco8eLflPQyMazkMQyyiSqA8xlG9DQx-L65wFwhGw=\" rel=\"nofollow\" target=\"_blank\"><u>invrel@akamai.com<\/u><\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=i9zXq5TUqSrkwKR7ZtLXgReDuOtCi60eso5OK9x6uYM2G9pst-srlcUmE_2SVVLWX31sdE2OBXhqJ0OxFx9RVoIgvYi4upsjPVKLeLuKpSv71tib6W7RuCfsGXP9N_b-fTb-15Liz3xf3uj4CV1rlvBxNHNP_I72VFNVLSKO_r-n8DwxXYCDXwzI_LWRcIqT-1NssMHuCYMhRwXT9K6WgrGnqYqef9jIrbo16aeVvhfWPzfmjxC11egAMvz4SV-MrHYQHqiTiweFGIaCdjdjcg==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/4825254f-a028-4ac0-9867-388338ee33a1<\/a><\/p>\n<p>This press release was published by a CLEAR\u00ae Verified individual.<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcyMjU0NiM3NjA5NzY2IzIwMDQ1Mzc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZjNlNzllMjMtZDdkZi00MWMyLWFiYTUtMjQ0NDlkYzUyZjhhLTEwMTYxMTAtMjAyNi0wNS0xOS1lbg==\/tiny\/Akamai-Technologies-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing brand content for AI search and agentic traffic As its own first customer, Akamai increased citations by 85% and brand presence by 364% AI bot traffic grew more than 300% year over year CAMBRIDGE, Mass., May 19, 2026 (GLOBE NEWSWIRE) &#8212; As more people turn to AI to search and navigate the internet, Akamai (NASDAQ: AKAM) today introduced AI Brand Presence to help organizations optimize their content for AI search and traffic. AI Brand Presence enables businesses to automatically translate their website content for LLM search and AI agents, while monitoring bot activity and providing security at the edge. Consumers are increasingly engaging with brands through AI-generated search answers rather than direct website visits. The AI intermediary means fewer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/akamai-ai-brand-presence-optimizes-content-and-raises-visibility-in-agentic-search\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964404","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/akamai-ai-brand-presence-optimizes-content-and-raises-visibility-in-agentic-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Optimizing brand content for AI search and agentic traffic As its own first customer, Akamai increased citations by 85% and brand presence by 364% AI bot traffic grew more than 300% year over year CAMBRIDGE, Mass., May 19, 2026 (GLOBE NEWSWIRE) &#8212; As more people turn to AI to search and navigate the internet, Akamai (NASDAQ: AKAM) today introduced AI Brand Presence to help organizations optimize their content for AI search and traffic. AI Brand Presence enables businesses to automatically translate their website content for LLM search and AI agents, while monitoring bot activity and providing security at the edge. Consumers are increasingly engaging with brands through AI-generated search answers rather than direct website visits. 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AI Brand Presence enables businesses to automatically translate their website content for LLM search and AI agents, while monitoring bot activity and providing security at the edge. Consumers are increasingly engaging with brands through AI-generated search answers rather than direct website visits. 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