{"id":964144,"date":"2026-05-18T11:03:26","date_gmt":"2026-05-18T15:03:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/"},"modified":"2026-05-18T11:03:26","modified_gmt":"2026-05-18T15:03:26","slug":"philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/","title":{"rendered":"Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026"},"content":{"rendered":"<div class=\"mw_release\">\n<p>May 18, 2026<\/p>\n<p>\n        <i>From imaging to AI-enabled guidance, Philips connects technologies into a unified workflow to improve efficiency, reduce radiation exposure and support procedural confidence<br \/><\/i><br \/>\n        <b><br \/>\n          <br \/>Amsterdam, the Netherlands \u2013<\/b> As cardiac procedures become more complex, interventional cardiologists must balance the need for precise imaging and decision-making with growing pressure to reduce radiation exposure for both patients and staff. At <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DX7eXpHNuOIKxjwvivE8ZoV36X3e64Um4b_oCugG2TSbzvhV_9TPSzCd88Wfo7mFrE9ufrsbVevT7PZ0ote-AFf-k7Bu1eSoZltNwuHem0BaCvVau98yuzZw-3iZuKJD\" rel=\"nofollow\" target=\"_blank\">EuroPCR 2026<\/a> in Paris (May 19\u201322), <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TRHB4IKnAz_ZoibcR97HNjhk-brPIhWkhXFVXL3ITMMz9H5c8PlzzoALmyKo9QZERd-dHjNOv3XmXwc4M9M9cy5xCSbLJh4Smht8w9ZTiOY=\" rel=\"nofollow\" target=\"_blank\">Royal Philips<\/a> (NYSE: PHG, AEX: PHIA), a global leader in health technology, will showcase how advances in imaging, physiology and real-time guidance can help clinicians manage complexity while supporting safer, lower-dose procedures.<\/p>\n<p>At this year\u2019s Philips booth, visitors can explore an immersive experience designed to reflect clinical decision-making during complex procedures. Through guided demonstrations and educational sessions, clinicians can see and experience how imaging, physiology, AI-enabled guidance and dose management technologies come together to support each step of the intervention.<\/p>\n<p>In today\u2019s PCI and structural heart procedures, clinicians often rely on multiple imaging systems and tools to guide decisions in real time. Combining angiography, intravascular imaging, physiology and device positioning \u2013 while coordinating across the care team \u2013 can make procedures more complex and time-sensitive. At the same time, cumulative radiation exposure remains a key concern, with clinical communities emphasizing the importance of keeping exposure \u201cas low as reasonably achievable (ALARA).\u201d<\/p>\n<p><b>Integration and dose management<\/b><br \/>Philips\u2019 approach focuses on addressing both challenges through integration and dose management. By bringing imaging, physiology and procedural guidance together into a unified workflow, clinicians can work from a more complete view of the patient and procedure. At the same time, imaging innovations are designed to reduce radiation exposure at the source \u2013 without compromising image quality or clinical confidence.<\/p>\n<p>At EuroPCR 2026, Philips will introduce and showcase a range of innovations that reflect this approach, including:<\/p>\n<ul>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">\n          <b>SmartIQ Technology<\/b>, <a href=\"https:\/\/www.philips.com\/a-w\/about\/news\/archive\/standard\/news\/press\/2026\/philips-introduces-smart-iq-to-address-the-trade-off-between-image-quality-and-radiation-dose-in-coronary-procedures.html\" rel=\"nofollow\" target=\"_blank\">launched<\/a> at EuroPCR 2026, designed for coronary procedures to deliver high image quality while enabling an ultra-low X-ray dose protocol employing over 50% less X-ray radiation dose compared to current low-dose settings [1]<\/li>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">\n          <b>IntraSight Plus<\/b>, a <a href=\"https:\/\/www.philips.com\/a-w\/about\/news\/archive\/standard\/news\/press\/2026\/philips-launches-intrasight-plus-to-simplify-coronary-interventions-and-advance-precision-care.html\" rel=\"nofollow\" target=\"_blank\">newly launched<\/a> intuitive platform\u00a0that\u00a0combines Philips\u2019 most comprehensive set of\u00a0diagnostic and treatment planning tools\u00a0that\u00a0empower\u00a0confident decisions, precision PCIs and\u00a0better patient care. [2,3]<\/li>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">\n          <b>DeviceGuide<\/b>, a <a href=\"https:\/\/www.philips.com\/a-w\/about\/news\/archive\/standard\/news\/press\/2025\/philips-brings-ai-into-the-procedure-room-to-assist-doctors-during-heart-valve-repair.html\" rel=\"nofollow\" target=\"_blank\">new<\/a> AI-enabled assistive solution that provides real-time visualization of interventional devices by combining live ultrasound and X-ray imaging into a single, integrated view, supporting navigation during complex structural heart procedures<\/li>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">\n          <b>VeriSight Pro 3D ICE<\/b>, enabling real-time imaging from inside the heart, supporting structural heart interventions while reducing the need for more invasive imaging approaches<\/li>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">\n          <b>Hemo R2, <\/b>one user interface that brings together all hemodynamic functionalities and enables simplified connectivity to the hospital IT ecosystem to access hemodynamic case data.<b><\/p>\n<p><\/b><\/li>\n<\/ul>\n<p>Additional solutions include a broad portfolio of interventional devices and imaging technologies supporting coronary and structural heart procedures.<\/p>\n<p><b>Reducing radiation exposure<\/b><br \/>Reducing radiation exposure remains a central focus in image-guided therapy. Philips\u2019 approach combines advanced imaging technologies, real-time feedback and workflow integration to minimize dose while maintaining image quality. Innovations such as SmartIQ built on a long-standing strategy to reduce radiation at the source, complemented by solutions such as instantaneous wave-free ratio (iFR) and intravascular ultrasound (IVUS) next to image fusion technologies that can reduce reliance on continuous fluoroscopy. Together, these approaches support safer working environments in the cath lab and contribute to long-term efforts to reduce occupational exposure for clinical teams and their patients.<\/p>\n<p>Philips\u2019 presence at EuroPCR 2026 will also feature scientific sessions and hands-on education to support the use of advanced techniques in daily practice. Key highlights include:<\/p>\n<ul>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">A PCI-focused symposium, \u201cContemporary Workflow for Class IA PCI,\u201d taking place on <b>Tuesday, May 19, from 13:10 to 14:40 in Room 241<\/b>. The session will explore the role of physiology \u2014 including Class IA iFR \u2014 in guiding treatment decisions and will feature leading experts such as Matthias G\u00f6tberg, Rasha Al-Lamee and Allen Jeremias.<\/li>\n<li style=\"margin-top:0cm;margin-bottom:0cm\">A structural heart symposium, \u201cSeeing differently, treating better,\u201d taking place on <b>Wednesday, May 20, from 16:35 to 18:05 in Room 251<\/b>. Chaired by Fabian Praz, the session will focus on advanced imaging approaches, such as 3D intracardiac echocardiography (ICE), to support procedural planning and execution in structural heart interventions.\n<\/li>\n<\/ul>\n<p>In addition, a comprehensive training village program will offer hands-on sessions in IVUS-guided PCI, co-registration techniques, and complex case planning led by experienced clinicians.<\/p>\n<p>\u201cInterventional cardiology teams are managing increasing procedural complexity while also prioritizing radiation safety,\u201d said Mark Stoffels, Business Leader Image-Guided Therapy Systems at Philips. \u201cBy combining imaging, physiology and AI-enabled guidance with advanced dose reduction technologies, we aim to support clinicians in delivering efficient, high-quality care while helping protect both patients and staff.\u201d<\/p>\n<p>For more information about Philips\u2019 cardiology solutions and activities at EuroPCR 2026, visit the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eiauU2-rBOkIfke9gy7NpaVc6T1jIMsCyt03DwJp8svobkKBROSvdRLphjQQvHbEaqAmGJhYgovLhRsrcAr7ujO8sMUMHlH8GB5GUKi1CJ8aalRYMkVnHE8AGcczJrVkvNOGKcyUBuzuZ1hKeFzAjG0Wm3Qe3bcQdoLWEkTf9R0=\" rel=\"nofollow\" target=\"_blank\">Philips EuroPCR website<\/a> or attend Philips sessions and demonstrations in Paris.<\/p>\n<p>[1] Compared with the low ClarityIQ setting on Azurion systems, SmartIQ ultra-low left coronary 15 fps cine runs specify average reference air kerma reductions of 58% on Azurion M12 and 62% on Azurion M20 across all field sizes as stated in the IFU.<br \/>[2] Data on file at Philips IGTD: D001931792_B Usability Summative Evaluation Report<br \/>[3] Data on file at Philips IGTD: REF00942v2<\/p>\n<p>\n        <b>For further information, please contact:<\/b>\n      <\/p>\n<p>Joost Maltha<br \/>Philips Global External Relations<br \/>Tel.: +31 6 1055816<br \/>E-mail: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6h7E14yxyARKARvqqdISWzE8DVAvu_AAqeACxGiCMBYXAGzLTprse17GdUbn2A9FE2zmfp7Jh98-7K34yNRJrK7tG_Cmew56Whxv4cZG5kKv_j3txThPh8D8mvnhO3Qu\" rel=\"nofollow\" target=\"_blank\">joost.maltha@philips.com<\/a><\/p>\n<p>\n        <b>About Royal Philips\u00a0<\/b>\n      <\/p>\n<p>Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people\u2019s health and well-being through meaningful innovation. Philips\u2019 patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.<\/p>\n<p>Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TAobFzfAHO4mTk6hmWxHSkbeZlIVUQTyTlkBTC33pezNrS5wKl3RHLUrXsYTbbHLItLf7FMj7WDj7wsqKvXHXo8g31z8i5Ae8mPNhi3r3ZhCOPiP9O07HfXgnzBmOO58\" rel=\"nofollow\" target=\"_blank\">www.philips.com\/newscenter<\/a>.<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachments<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/31b1c387-0cfc-4e60-8997-ecadc28c48c8\">Philips IntraSight Plus<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/030cad9b-73f2-4d19-ab91-3f12d3226f80\">Philips DeviceGuide with EchoNavigator<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/57e956bb-3a0f-4c57-affe-cd204cf305a6\">Philips Azurion with SmartIQ<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/32056149-3745-4e03-8847-fb9b0cba5625\">Philips  VeriSight Pro<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/b5514f88-61bd-409d-8eda-4155a43d024a\">Philips Hemo Release 2<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTE4MjYwNiM0MDIzOTQyNzcjMjAwMjgwMg==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/MmU3ZTNlMjUtMDU4OS00YjJmLWI3OTctYzY4YTY0ZmIwZDBhLTEwMTQzNzUtMjAyNi0wNS0xOC1lbg==\/tiny\/Philips-International-B-V-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>May 18, 2026 From imaging to AI-enabled guidance, Philips connects technologies into a unified workflow to improve efficiency, reduce radiation exposure and support procedural confidence Amsterdam, the Netherlands \u2013 As cardiac procedures become more complex, interventional cardiologists must balance the need for precise imaging and decision-making with growing pressure to reduce radiation exposure for both patients and staff. At EuroPCR 2026 in Paris (May 19\u201322), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, will showcase how advances in imaging, physiology and real-time guidance can help clinicians manage complexity while supporting safer, lower-dose procedures. At this year\u2019s Philips booth, visitors can explore an immersive experience designed to reflect clinical decision-making during complex procedures. Through guided demonstrations and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-964144","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"May 18, 2026 From imaging to AI-enabled guidance, Philips connects technologies into a unified workflow to improve efficiency, reduce radiation exposure and support procedural confidence Amsterdam, the Netherlands \u2013 As cardiac procedures become more complex, interventional cardiologists must balance the need for precise imaging and decision-making with growing pressure to reduce radiation exposure for both patients and staff. At EuroPCR 2026 in Paris (May 19\u201322), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, will showcase how advances in imaging, physiology and real-time guidance can help clinicians manage complexity while supporting safer, lower-dose procedures. At this year\u2019s Philips booth, visitors can explore an immersive experience designed to reflect clinical decision-making during complex procedures. 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At EuroPCR 2026 in Paris (May 19\u201322), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, will showcase how advances in imaging, physiology and real-time guidance can help clinicians manage complexity while supporting safer, lower-dose procedures. At this year\u2019s Philips booth, visitors can explore an immersive experience designed to reflect clinical decision-making during complex procedures. Through guided demonstrations and &hellip; Continue reading \"Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-18T15:03:26+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTE4MjYwNiM0MDIzOTQyNzcjMjAwMjgwMg==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026","datePublished":"2026-05-18T15:03:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/"},"wordCount":988,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTE4MjYwNiM0MDIzOTQyNzcjMjAwMjgwMg==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/philips-highlights-advances-in-imaging-and-physiology-to-support-complex-pci-at-europcr-2026\/","name":"Philips highlights advances in imaging and physiology to support complex PCI at EuroPCR 2026 - 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