{"id":962865,"date":"2026-05-14T11:00:02","date_gmt":"2026-05-14T15:00:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lines-pressure-and-lost-profits-new-research-from-global-payments-highlights-the-cost-of-order-anxiety-at-restaurants\/"},"modified":"2026-05-14T11:00:02","modified_gmt":"2026-05-14T15:00:02","slug":"lines-pressure-and-lost-profits-new-research-from-global-payments-highlights-the-cost-of-order-anxiety-at-restaurants","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lines-pressure-and-lost-profits-new-research-from-global-payments-highlights-the-cost-of-order-anxiety-at-restaurants\/","title":{"rendered":"Lines, Pressure and Lost Profits: New Research from Global Payments Highlights the Cost of Order Anxiety at Restaurants"},"content":{"rendered":"

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Lines, Pressure and Lost Profits: New Research from Global Payments Highlights the Cost of Order Anxiety at Restaurants<\/b><\/p>\n

Research highlights the importance of a technology stack that provides a variety of simple ordering channels<\/i><\/p>\n

ATLANTA–(BUSINESS WIRE<\/a>)–
\nGlobal Payments Inc. (NYSE: GPN), a leading payment technology and software company that powers commerce for businesses of all sizes worldwide, today released new research revealing the hidden impact of stressful quick service restaurant (QSR) ordering moments, including that 60% of customers say they default to their usual order when rushed, likely ignoring special offers and new items. The survey of 2,000 U.S. QSR customers uncovers the hidden impact of “order anxiety” and how it may be silently shrinking restaurant revenues.<\/p>\n

\nAs customers step into a QSR or pull up to a drive-thru, they are faced with a myriad of options that can introduce and amplify anxiety at the point of order, impacting their decisions and ultimately restaurant bottom lines. A variety of factors influence order anxiety for diners, including complicated menus and mounting pressure from long lines behind them.<\/p>\n

\nThe findings highlight the opportunities for technology to ease the customer experience and order anxiety.<\/p>\n

\n\u201cOur research shows that 80% of customers would change their habits if ordering was easier, uncovering an opportunity for technology to reduce the stress of ordering and help unlock higher ticket averages,\u201d said Chris Siefken, president of restaurant POS at Global Payments. \u201cAdopting a smarter menu and offering multiple, fully-integrated ordering channels are powerful ways to elevate the guest experience and support revenue growth. Deploying solutions like Genius\u2122, which is designed with simplicity in mind, can help bring every part of a QSR’s operation together in one connected platform, allowing the technology to do the heavy lifting so staff can focus on speed, flexibility and an anxiety-free guest experience.”<\/p>\n

Key research findings:<\/b><\/p>\n