{"id":962206,"date":"2026-05-13T09:24:57","date_gmt":"2026-05-13T13:24:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/"},"modified":"2026-05-13T09:24:57","modified_gmt":"2026-05-13T13:24:57","slug":"usf-credit-union-selects-upstart-for-personal-lending","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/","title":{"rendered":"USF Credit Union Selects Upstart for Personal Lending"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>USF Credit Union Selects Upstart for Personal Lending<\/b><\/p>\n<p>TAMPA, Fla. &amp; SAN MATEO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nUSF Credit Union (USF CU), a member-owned financial cooperative with over $1.4 billion in assets serving over 80,000 members, has partnered with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to offer personal loans to more consumers.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/<\/a><\/p>\n<p>\n\u201cUSF Credit Union\u2019s goal is to help all of our members achieve financial wellness through better banking,\u201d said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. \u201cBy partnering with Upstart, we\u2019re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.\u201d<\/p>\n<p>\nUSF CU started lending as a partner with Upstart in March 2026 to expand its personal lending program. On Upstart.com, qualified personal loan applicants who meet USF CU\u2019s credit policies receive tailored offers as they seamlessly transition into a USF Credit Union-branded experience to complete the online membership application and closing process.<\/p>\n<p>\n\u201cWe\u2019re excited to welcome USF Credit Union to the family of Upstart lending partners,\u201d said Ed Walters, Vice President of Lending Partnerships at Upstart. \u201cBy partnering with Upstart, USF Credit Union is able to reach and lend to more potential members across the communities it serves through a modern, digital lending experience.\u201d<\/p>\n<p><b>About Upstart<\/b><\/p>\n<p>\nUpstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart\u2019s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart\u2019s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and Upstart\u2019s new Cash Line product, a revolving line of credit. Upstart is based in San Mateo, California.<\/p>\n<p><b>About USF Credit Union<\/b><\/p>\n<p>\nFounded in 1959, USF Credit Union (USF CU) is a member-owned, not-for-profit financial cooperative dedicated to delivering &#8220;Better Banking for All.&#8221; With over $1.4 billion in assets and serving more than 80,000 members, the Credit Union provides a full suite of financial services. Guided by a commitment to service and financial well-being, USF CU helps members achieve their financial goals through personalized support and innovative offerings. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fusffcu.org&amp;esheet=54535076&amp;newsitemid=20260513294338&amp;lan=en-US&amp;anchor=usffcu.org&amp;index=1&amp;md5=e215f87f16c9f2368117d54e7a010894\">usffcu.org<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260513294338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:press@upstart.com\">press@upstart.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Technology Finance Software Fintech Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260513294338\/en\/2803986\/3\/2019-Upstart-Logo-Large.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260513294338\/en\/2803989\/3\/USFCU_Logo_2color_720p_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>USF Credit Union Selects Upstart for Personal Lending TAMPA, Fla. &amp; SAN MATEO, Calif.&#8211;(BUSINESS WIRE)&#8211; USF Credit Union (USF CU), a member-owned financial cooperative with over $1.4 billion in assets serving over 80,000 members, has partnered with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to offer personal loans to more consumers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/ \u201cUSF Credit Union\u2019s goal is to help all of our members achieve financial wellness through better banking,\u201d said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. \u201cBy partnering with Upstart, we\u2019re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.\u201d USF &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;USF Credit Union Selects Upstart for Personal Lending&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-962206","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USF Credit Union Selects Upstart for Personal Lending - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"USF Credit Union Selects Upstart for Personal Lending - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"USF Credit Union Selects Upstart for Personal Lending TAMPA, Fla. &amp; SAN MATEO, Calif.&#8211;(BUSINESS WIRE)&#8211; USF Credit Union (USF CU), a member-owned financial cooperative with over $1.4 billion in assets serving over 80,000 members, has partnered with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to offer personal loans to more consumers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/ \u201cUSF Credit Union\u2019s goal is to help all of our members achieve financial wellness through better banking,\u201d said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. \u201cBy partnering with Upstart, we\u2019re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.\u201d USF &hellip; Continue reading &quot;USF Credit Union Selects Upstart for Personal Lending&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T13:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260513294338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"USF Credit Union Selects Upstart for Personal Lending\",\"datePublished\":\"2026-05-13T13:24:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/\"},\"wordCount\":458,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260513294338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/usf-credit-union-selects-upstart-for-personal-lending\\\/\",\"name\":\"USF Credit Union Selects Upstart for Personal Lending - 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260513294338\/en\/ \u201cUSF Credit Union\u2019s goal is to help all of our members achieve financial wellness through better banking,\u201d said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. \u201cBy partnering with Upstart, we\u2019re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.\u201d USF &hellip; Continue reading \"USF Credit Union Selects Upstart for Personal Lending\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-13T13:24:57+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260513294338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"USF Credit Union Selects Upstart for Personal Lending","datePublished":"2026-05-13T13:24:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/"},"wordCount":458,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260513294338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/usf-credit-union-selects-upstart-for-personal-lending\/","name":"USF Credit Union Selects Upstart for Personal Lending - 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