{"id":962013,"date":"2026-05-13T07:10:56","date_gmt":"2026-05-13T11:10:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/"},"modified":"2026-05-13T07:10:56","modified_gmt":"2026-05-13T11:10:56","slug":"bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/","title":{"rendered":"Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity"},"content":{"rendered":"

<\/p>\n

Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity<\/b><\/p>\n

Enterprise deployment demonstrates scalable AI-agent execution within \u2018Walled Gardens\u2019 and reinforces Perion\u2019s AI-native infrastructure model<\/i><\/p>\n

NEW YORK & TEL AVIV–(BUSINESS WIRE<\/a>)–Perion Network Ltd<\/a>. (NASDAQ and TASE: PERI<\/a>), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced that Bouygues Telecom, one of France\u2019s leading telecommunications operators, deployed Outmax, Perion\u2019s proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France.<\/p>\n

\nThe engagement delivered a 34% reduction in customer acquisition costs for a Fiber-to-the-Home (FTTH) campaign, and reduced campaign carbon intensity by 51%, while maintaining premium inventory access and improving engagement metrics.<\/p>\n

\nBeyond the campaign results, the deployment reinforces Perion\u2019s AI-native execution strategy: embedding Outmax, the autonomous AI agent, directly into enterprise marketing operations to continuously control and optimize media execution across objectives and ecosystems. By operating inside closed platforms such as Meta and dynamically recalibrating as business priorities shift, Outmax functions as execution infrastructure rather than a campaign tool, enabling continuous optimization across both branding and performance objectives within a single execution framework.<\/p>\n

\nOutmax powered concurrent branding and performance campaigns within Meta, dynamically shifting optimization priorities as campaign objectives evolved, ultimately improving the pre-defined KPIs. Outmax adjusted execution parameters in real time, ensuring efficiency across the full funnel \u2014 from initial engagement through final conversion.<\/p>\n

\nUnlike platform-native optimization tools that prioritize platform-defined metrics, Outmax aligns optimization and execution directly with advertiser business outcomes, including acquisition cost, conversion efficiency, and sustainability targets.<\/p>\n

\nBouygues Telecom\u2019s adoption of Outmax reflects Perion\u2019s land-and-expand model, in which AI agents are embedded within always-on marketing operations, driving continuous optimization and incremental efficiency over time.<\/p>\n

\nFollowing the initial deployment on the Meta platform, Bouygues Telecom is extending the Outmax-powered framework into additional channels, demonstrating the model’s portability and repeatability across channels.<\/p>\n

\n\u201cOur objective was to improve acquisition efficiency while reducing the carbon intensity of our media. Outmax enabled both. The ability to shift KPIs in real time without disrupting performance gave us the confidence to extend this model across additional channels,\u201d said Rim El Bekkaoui, Head of Media Expertise, Bouygues Telecom.<\/p>\n

\n\u201cThis deployment is a clear demonstration of the direction of our strategy – embedding AI directly into enterprise media execution,\u201d said Tal Jacobson, CEO of Perion. \u201cAs marketers demand real-time, measurable efficiency across channels, objectives, and platforms, Outmax is designed to operate as an autonomous execution layer, continuously optimizing performance within both open and closed platforms.\u201d<\/p>\n

About Perion Network Ltd.<\/b><\/p>\n

\nPerion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company\u2019s proprietary AI engine, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.<\/p>\n

\nFor more information, visit www.perion.com<\/a><\/p>\n

About Bouygues Telecom<\/b><\/p>\n

\nBouygues Telecom, a subsidiary of the Bouygues group, is a French all-round operator of digital communications France. Founded in 1994, Bouygues Telecom is committed to providing its B2B, B2C and public administration customers with high-quality, innovative and secure fixed and mobile communications as well as superfast internet by constantly improving its network and user experience. 27.1 million mobile customers and 5.3 million fixed customers put their trust in Bouygues Telecom, the leading operator for WiFi and fixed internet connections, according to nperf in 2024 and ranked No. 2 for mobile according to Arcep in 2023. Its 4G network now covers 99% of the French population, and its 5G network over 18,000 municipalities and over 84% of the French population. Bouygues Telecom Entreprises supports nearly 100,000 customers, of which 70% of the CAC 40, in adopting new collaborative uses, migrating to the cloud and transforming their digital infrastructure. Bouygues Telecom aims to reduce its scope 1 and 2 carbon emissions by 29.4% and its scope 3 emissions by 17.5% by 2027, which are targets that have been endorsed by the Science Based Targets initiative (SBTi). #WeAreMadeToBeTogether<\/p>\n

\nTo follow Bouygues Telecom news: www.corporate.bouyguestelecom.fr<\/a><\/p>\n

Forward Looking Statements<\/b><\/p>\n

\nThis press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words \u201cwill,\u201d \u201cbelieve,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cshould,\u201d \u201cestimate\u201d and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, loss of, or reduction in our business with, key customers or other partners that are material to our business, the impact of the rapid development and broad adoption of generative AI on our business, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), armed conflicts with Iran and other parties, the outcome of any pending or future proceedings against Perion, data breaches, cyberattacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2025 as filed with the Securities and Exchange Commission (SEC) on March 16, 2026, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260513574233\/en\/<\/a><\/span><\/p>\n

Contact Information:
\n<\/b>
Perion Network Ltd.
\n
Dudi Musler, VP of Investor Relations
\n
+972 (54) 7876785
\n
dudim@perion.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States France North America Middle East Israel Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Content Marketing Data Management Technology Carriers and Services Marketing Advertising Communications 5G Artificial Intelligence Telecommunications Software Digital Marketing Networks Internet Mobile\/Wireless<\/p>\n

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Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity Enterprise deployment demonstrates scalable AI-agent execution within \u2018Walled Gardens\u2019 and reinforces Perion\u2019s AI-native infrastructure model NEW YORK & TEL AVIV–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced that Bouygues Telecom, one of France\u2019s leading telecommunications operators, deployed Outmax, Perion\u2019s proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France. The engagement delivered a 34% reduction in customer acquisition costs for a Fiber-to-the-Home (FTTH) campaign, and reduced campaign carbon intensity … <\/p>\n

Continue reading “Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-962013","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBouygues Telecom Deploys Perion's Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bouygues Telecom Deploys Perion's Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity Enterprise deployment demonstrates scalable AI-agent execution within \u2018Walled Gardens\u2019 and reinforces Perion\u2019s AI-native infrastructure model NEW YORK & TEL AVIV–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced that Bouygues Telecom, one of France\u2019s leading telecommunications operators, deployed Outmax, Perion\u2019s proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France. 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(NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced that Bouygues Telecom, one of France\u2019s leading telecommunications operators, deployed Outmax, Perion\u2019s proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France. The engagement delivered a 34% reduction in customer acquisition costs for a Fiber-to-the-Home (FTTH) campaign, and reduced campaign carbon intensity … Continue reading \"Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-13T11:10:56+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260513574233r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Bouygues Telecom Deploys Perion’s Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity","datePublished":"2026-05-13T11:10:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/"},"wordCount":1238,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260513574233r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bouygues-telecom-deploys-perions-outmax-ai-agent-reducing-customer-acquisition-costs-by-34-and-lowering-campaign-carbon-intensity\/","name":"Bouygues Telecom Deploys Perion's Outmax AI Agent, Reducing Customer Acquisition Costs by 34% and Lowering Campaign Carbon Intensity - 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