{"id":961910,"date":"2026-05-13T00:04:02","date_gmt":"2026-05-13T04:04:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-rewrites-the-rules-of-the-road-with-katherine-legge-as-she-attempts-the-double\/"},"modified":"2026-05-13T00:04:02","modified_gmt":"2026-05-13T04:04:02","slug":"e-l-f-cosmetics-rewrites-the-rules-of-the-road-with-katherine-legge-as-she-attempts-the-double","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-rewrites-the-rules-of-the-road-with-katherine-legge-as-she-attempts-the-double\/","title":{"rendered":"e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts \u201cThe Double\u201d"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\ne.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts \u201cThe Double\u201d<\/p>\n<p class=\"bwalignc\"><i>Through its empowering.legendary.females. platform, e.l.f. is fueling the future with Katherine Legge as she becomes the first woman to pursue two of auto racing\u2019s legendary events in the same day<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,\u201d racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day: Sunday, May 24, 2026.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512521955\/en\/2803870\/4\/D260510WGI07801SAA.jpg\" alt=\"e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,&quot; racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,&#8221; racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.<\/p>\n<\/div>\n<p>\nLegge will become the first woman ever to attempt \u201cThe Double,\u201d one of the rarest feats in motorsports. Across 1,100 miles in a single day, drivers must rapidly adapt between two entirely different racing disciplines, vehicles and physical demands. Only five drivers in history have attempted it and just one has completed it.<\/p>\n<p>\nAs Legge\u2019s primary partner across both races, e.l.f. is showing up in full force on the track and alongside its community every mile of the way.<\/p>\n<p>\nThis marks the fourth year of partnership between e.l.f. and Legge, rooted in a shared belief that when women are given access to spaces traditionally closed to them, anything is e.l.f.ing possible. e.l.f. is continuing to invest in visibility, representation and opportunities that help women move from the sidelines to the starting line.<\/p>\n<p>\nWhat drives e.l.f.? The stats*:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nWomen receive just 1% of all sport sponsorships<\/p>\n<\/li>\n<li>\nWomen account for only 4% of drivers on tracks<\/p>\n<\/li>\n<li>\nWomen are 2x more likely to feel forced out of racing within the first five years<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cAt e.l.f., we believe culture moves forward when more women are given the opportunity to own their stories, break barriers and redefine what is possible,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. \u201cKatherine attempting \u2018The Double\u2019 is a reflection of what empowering.legendary.females. looks like in action \u2013 backing women who push boundaries and inspire the next generation to dream even bigger. Together, we are building experiences that invite our community into that journey and remind every eye, lip and face that the road opens wider when women are in the driver\u2019s seat.\u201d<\/p>\n<p>\nLegge will compete in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2Farticles%2Fe-l-f-cosmetics-fuels-katherine-legge-s-return-to-the-indianapolis-500-with-eyes-lips-fuel-takeover&amp;esheet=54534924&amp;newsitemid=20260512521955&amp;lan=en-US&amp;anchor=Indianapolis+500&amp;index=1&amp;md5=144a8a92a1d21ba8f0948d13bf3eedf0\">Indianapolis 500<\/a> before immediately traveling to Charlotte Motor Speedway to be on the starting line at the Coca-Cola 600 later that evening.<\/p>\n<p>\n\u201cVery few drivers ever get the opportunity to attempt \u2018The Double,\u2019 and I do not take that opportunity lightly,\u201d said Legge. \u201cThis challenge is about pushing through perceived limits, betting on yourse.l.f., taking risks and trying to do something unique. I am so incredibly grateful to e.l.f. for believing in what this moment represents and for building a community around it.\u201d<\/p>\n<p>\nAs part of its \u201ceyes.lips.fuel.\u201d activation, inspired by e.l.f.&#8217;s Glow Reviver Lip Oil Stick, e.l.f. will transform the Fan Zone at both Indy 500 and Coca-Cola 600 into an immersive experience designed to bring fans into the action both on and off the track. Fans can explore a storytelling wall chronicling Legge&#8217;s barrier-breaking journey, send her well wishes before she takes to the track, race through e.l.f. UP! on Roblox and bedazzle limited edition e.l.f. merch. Since no fan should face race day unprotected, e.l.f. SKIN will be on-site with complimentary SPF for every eye, lip, and face in the crowd.<\/p>\n<p>\nFor fans unable to attend in person, e.l.f. is democratizing access to race weekend far beyond the track through immersive digital experiences.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOn Snap, e.l.f. will launch three custom Lenses, including two gamified racing experiences inspired by Legge\u2019s Indy 500 and Coca-Cola 600 cars alongside an interactive Lens allowing fans to virtually try on her fire suit.<\/p>\n<\/li>\n<li>\nInside e.l.f.UP! on Roblox, players can race vehicles inspired by Legge\u2019s attempt at \u201cThe Double,\u201d while Glow Up!, e.l.f.\u2019s social beauty experience, will introduce a new aspirational race car driver character inspired by Legge\u2019s journey.<\/p>\n<\/li>\n<li>\ne.l.f. will also bring the community directly into the action through live coverage on Twitch via the elfyou channel, offering real-time access to both race weekends through IRL livestreaming from Indianapolis and Charlotte.<\/p>\n<\/li>\n<\/ul>\n<p>\neyes.lips.fuel. is a reflection of e.l.f.\u2019s long-standing commitment to empowering.legendary.females. and backing women like Billie Jean King, Kendall Coyne Schofield, Ally Sentnor, Jaedyn Shaw, Jess Carter, Lo&#8217;eau LaBonta and Flau\u2019jae Johnson, who are reshaping industries where representation has historically lagged behind. As sports culture continues to evolve, e.l.f. sees motorsports and women\u2019s sports at large as an opportunity to help drive greater visibility, participation and belonging for women both on and off the track, proving that access changes outcomes and representation fuels possibility.<\/p>\n<p>\nIndy 500 will air Sunday, May 24 on FOX, followed by the Coca-Cola 600 later that evening on Amazon Prime Video.<\/p>\n<p><i>*Sources: <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.bbn.sarl%2Fnews%2Fwomen-breaking-barriers-in-motorsports-profiles-and-progress&amp;esheet=54534924&amp;newsitemid=20260512521955&amp;lan=en-US&amp;anchor=BBN&amp;index=2&amp;md5=5d2b25e6e6dd47c7f3e3fccb6c51e7e5\"><i>BBN<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.autoweek.com%2Fracing%2Fmore-racing%2Fa64563375%2Franks-of-women-motorsports-growing-fast%2F&amp;esheet=54534924&amp;newsitemid=20260512521955&amp;lan=en-US&amp;anchor=Autoweek&amp;index=3&amp;md5=b3da9e30d44eab10cc0efbb688202cbb\"><i>Autoweek<\/i><\/a><i>, <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.morethanequal.com%2Fresearch-and-innovation%2Finside-track&amp;esheet=54534924&amp;newsitemid=20260512521955&amp;lan=en-US&amp;anchor=More+Than+Equal&amp;index=4&amp;md5=06e7cb5982125e08059612596e3191c7\"><i>More Than Equal<\/i><\/a><\/p>\n<p><b>About e.l.f. Cosmetics<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com&amp;esheet=54534924&amp;newsitemid=20260512521955&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=5&amp;md5=b0548765c650302677495128adf13f12\">www.elfcosmetics.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260512521955r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>Hannah Rubin<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Hrubin@elfbeauty.com\">Hrubin@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Retail General Sports Entertainment Online Automotive General Entertainment Celebrity Sports Marketing Motor Sports Communications Licensing (Sports) Performance &amp; Special Interest<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512521955\/en\/2803870\/3\/D260510WGI07801SAA.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,&#8221; racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512521955\/en\/2803871\/3\/D260510WGI07087SAA.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,&#8221; racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512521955\/en\/2803866\/3\/DO-GLEN-CUP20263745.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,&#8221; racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512521955\/en\/2803864\/3\/elf_cosmetics_logo1bw.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts \u201cThe Double\u201d Through its empowering.legendary.females. platform, e.l.f. is fueling the future with Katherine Legge as she becomes the first woman to pursue two of auto racing\u2019s legendary events in the same day OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,\u201d racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day: Sunday, May 24, 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/ e.l.f. Cosmetics is fueling history as professional race car driver &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-rewrites-the-rules-of-the-road-with-katherine-legge-as-she-attempts-the-double\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts \u201cThe Double\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961910","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. 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Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts \u201cThe Double\u201d Through its empowering.legendary.females. platform, e.l.f. is fueling the future with Katherine Legge as she becomes the first woman to pursue two of auto racing\u2019s legendary events in the same day OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, is fueling history as professional race car driver Katherine Legge attempts to complete \u201cThe Double,\u201d racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day: Sunday, May 24, 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512521955\/en\/ e.l.f. Cosmetics is fueling history as professional race car driver &hellip; Continue reading &quot;e.l.f. 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