{"id":961641,"date":"2026-05-12T13:24:21","date_gmt":"2026-05-12T17:24:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests\/"},"modified":"2026-05-12T13:24:21","modified_gmt":"2026-05-12T17:24:21","slug":"choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests\/","title":{"rendered":"Choice Hotels International Concludes 70th Annual Convention, “Making More Possible” for Franchise Owners and Guests"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Highlights include new AI-driven tools and strategic investments strengthening franchisee economics, along with recognition of top-performing hotels and developers<\/i>\n <\/p>\n

\n NORTH BETHESDA, Md.<\/span>, May 12, 2026<\/span> \/PRNewswire\/ — Last week, Choice Hotels International, Inc. (NYSE: CHH) held its 70th Annual Convention. Throughout the three-day event, the company highlighted how its ongoing growth, strategic investments, and focus on innovation are shaping the future of franchise ownership. At the convention, Choice Hotels unveiled a new suite of technology and AI-driven solutions aimed at helping franchise owners increase revenue, streamline operations, and prepare for the next generation of travel experiences and bookings. The company is continuing to innovate across its segments, including its enhanced Choice Privileges program<\/a>, now with more than 75 million members, which is driving more repeat stays. The all-new experience enables members to earn rewards more frequently, and reach Elite status faster, along with exclusive benefits to get the most from every stay.<\/p>\n

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Choice Hotels also reinforced its commitment to long-term brand health and performance, including continued focus on property quality, owner support resources, and a strong development engine designed to help owners grow in an increasingly favorable operating environment.<\/p>\n

“At Choice Hotels, our focus is simple: more revenue opportunities, lower operating friction, and the tools and support to run great hotels with confidence to Make More Possible. By combining the power of our scale, loyalty, and technology with hands-on support, we’re helping owners grow profitability, so they can focus on delivering superb guest experiences,” said President and CEO Patrick Pacious. “Looking ahead, we’re investing to continue to lead in the next era of AI-led travel discovery and booking, while strengthening guest trust and loyalty across our brands. With agentic commerce, AI agents search for, research, compare, and book hotels on behalf of consumers. Choice Hotels is poised for this transformation and will help drive growth and performance for our franchisees for years to come.”<\/p>\n

In addition to sharing milestones and the key areas Choice Hotels is investing in across its system, the company also awarded and celebrated top-performing hotels and owners.<\/p>\n

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\n Premier Award Winners
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\n <\/b>The Premier Legacy Award recognizes phenomenal and longstanding hotel owners who have built a true legacy with the company. It goes to owners who have demonstrated an incredible commitment to development with Choice Hotels.<\/p>\n