{"id":961637,"date":"2026-05-12T13:23:36","date_gmt":"2026-05-12T17:23:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/"},"modified":"2026-05-12T13:23:36","modified_gmt":"2026-05-12T17:23:36","slug":"robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/","title":{"rendered":"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever<\/b><\/p>\n<p class=\"bwalignc\"><i>The nature mockumentary spotlights Irwin\u2019s action-hero chops as he tests out Columbia\u2019s newest spring gear<\/i><\/p>\n<p>PORTLAND, Ore.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSince debuting its \u201cEngineered for Whatever\u201d brand platform, Columbia Sportswear (Nasdaq: COLM) has pushed its gear to the limits through bold, unexpected outdoor test scenarios. Now, the brand is raising the bar with a surprising spin on a classic nature documentary starring Columbia\u2019s global brand ambassador Robert Irwin.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801942\/4\/Robert_Irwin_vs._100_crocs_Log_Jump.jpg\" alt=\"Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia's Tellurix Titanium OutDry shoes to the test in Australia.\" \/><\/p>\n<p style=\"font-size:85%\">Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia&#8217;s Tellurix Titanium OutDry shoes to the test in Australia.<\/p>\n<\/div>\n<p>\nFilmed in Australia, the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.columbia.com%2Frobert&amp;esheet=54533720&amp;newsitemid=20260512495005&amp;lan=en-US&amp;anchor=new+spot&amp;index=1&amp;md5=3da963004b33d8bdb309f9fef55290be\">new spot<\/a> depicts a high-stakes chase through the outback, with Irwin relying on his wilderness instincts and his Columbia gear to outrun and outwit a massive throng of crocodiles. At the center of it all, Irwin puts Columbia\u2019s Tellurix\u2122 Titanium\u2122 OutDry\u2122 Shoes to the ultimate test and relies on the superior traction, stability, and all-terrain performance throughout the comedic chase. Fans of \u201cDancing with the Stars\u201d will even see some easter eggs from Robert\u2019s winning performance.<\/p>\n<p>\n\u201cWe\u2019re having a blast bringing \u2018Engineered for Whatever\u2019 to life, and Robert\u2019s sense of humor, love for mother nature, and his taste for adventure make him the perfect star for our spring campaign,\u201d said Matt Sutton, Head of Marketing at Columbia Sportswear. \u201cHe never holds anything back \u2013 wrangling wildlife in the outback, owning the dance floor, or outrunning a herd of rabid inflatable crocodiles.\u201d<\/p>\n<p>\n\u201cI&#8217;ve spent my entire life around crocs, but I\u2019ve never faced a challenge quite like this. I never thought I\u2019d be outrunning dozens of crocodiles in the middle of the Aussie outback,\u201d said Robert Irwin. \u201cI\u2019ve been putting Columbia\u2019s gear to the test my entire life, so when they asked me to help show how it holds up through my unexpected adventures, I was all in!\u201d<\/p>\n<p>\nTo add a sense of intrigue ahead of the global release of the new spot, the team cut several of Irwin\u2019s action scenes to promote a faux film titled \u201cMax Impact.\u201d The stunt got quite a bit of attention across social media and many of his fans were thrilled to see yet another side of Irwin. The fake teaser (seen <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.maximpactmovie.com%2F&amp;esheet=54533720&amp;newsitemid=20260512495005&amp;lan=en-US&amp;anchor=HERE&amp;index=2&amp;md5=fd8f667a69da1ced8ec0bffd4c216753\">HERE<\/a>) included activations on billboards, a fake website, projections, YouTube channels, and more.<\/p>\n<p>\n\u201cAs we were filming, Robert mentioned how the chases and stunts made it feel like he was at the center of an action movie,\u201d explains Sutton. \u201cWe thought he was onto something and leaned into his \u2018action hero\u2019 idea to introduce the spot. Robert has such a great sense of humor and was excited to play along with the \u2018trailer\u2019 we leaked. And given his incredible talent, we have zero doubts that we\u2019re looking at the next Hollywood action star.\u201d<\/p>\n<p>\nThe full spot can be viewed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqTRdePKm8Yo&amp;esheet=54533720&amp;newsitemid=20260512495005&amp;lan=en-US&amp;anchor=HERE&amp;index=3&amp;md5=7243e9f230e9debc38a91f6d0302f73e\">HERE<\/a> and image assets can be viewed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcolumbia5.box.com%2Fs%2Fot5m3s5v3bvdep3j44mzco6yfk8t28yy&amp;esheet=54533720&amp;newsitemid=20260512495005&amp;lan=en-US&amp;anchor=HERE&amp;index=4&amp;md5=b70b68ca7d1f2f85e9babbe03ea14150\">HERE<\/a>.<\/p>\n<p><b>About Columbia Sportswear<\/b><\/p>\n<p>\nColumbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company\u2019s innovative spirit and passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company&#8217;s website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2F___http%3A%2Fwww.columbia.com%2F___.YzJ1OndlY29tbXVuaWNhdGlvbnM6YzpvOmM0MTFlYTZhZWU4ZDhmODY3NTlmY2FkYWM0ZDczNjYzOjY6NDJkMDoyYzMzMDQwNTQxNTg3NzI1YjA3OGNhNjhkOWNjOWY1M2ZmMjFkZTgzN2IxZmE0OGRkODQ1ZTk1MjkyYzQyMTVlOnA6VDpG&amp;esheet=54533720&amp;newsitemid=20260512495005&amp;lan=en-US&amp;anchor=www.columbia.com&amp;index=5&amp;md5=5b9a00e0152a486a6372b376f3fbf3b1\">www.columbia.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260512495005r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<\/b><\/p>\n<p>\nAndy Nordhoff<br \/>\n<br \/>Director of Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:anordhoff@columbia.com\">anordhoff@columbia.com<\/a><\/p>\n<p>\nWendy Villalta<br \/>\n<br \/>We. Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:wvillalta@wecommunications.com\">wvillalta@wecommunications.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Oregon Australia\/Oceania Australia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Entertainment Marketing Advertising Communications Celebrity Fashion Retail Footwear Outdoors<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801942\/3\/Robert_Irwin_vs._100_crocs_Log_Jump.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia&#8217;s Tellurix Titanium OutDry shoes to the test in Australia.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801931\/3\/Robert_Irwin_vs._100_crocs_Log_Crossing.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Robert Irwin is chased by several inflatable crocodiles in Columbia&#8217;s latest advertising campaign.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801992\/3\/Robert_Irwin_vs._100_crocs_ad_spot_Tellurix_Titanium_OutDry_Shoe.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Columbia&#8217;s Tellurix Titanium OutDry shoe is put to the test by Robert Irwin in their new spring campaign.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever The nature mockumentary spotlights Irwin\u2019s action-hero chops as he tests out Columbia\u2019s newest spring gear PORTLAND, Ore.&#8211;(BUSINESS WIRE)&#8211; Since debuting its \u201cEngineered for Whatever\u201d brand platform, Columbia Sportswear (Nasdaq: COLM) has pushed its gear to the limits through bold, unexpected outdoor test scenarios. Now, the brand is raising the bar with a surprising spin on a classic nature documentary starring Columbia\u2019s global brand ambassador Robert Irwin. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/ Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia&#8217;s Tellurix Titanium OutDry shoes to the test in Australia. Filmed in Australia, the new spot depicts a high-stakes chase through &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961637","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever The nature mockumentary spotlights Irwin\u2019s action-hero chops as he tests out Columbia\u2019s newest spring gear PORTLAND, Ore.&#8211;(BUSINESS WIRE)&#8211; Since debuting its \u201cEngineered for Whatever\u201d brand platform, Columbia Sportswear (Nasdaq: COLM) has pushed its gear to the limits through bold, unexpected outdoor test scenarios. Now, the brand is raising the bar with a surprising spin on a classic nature documentary starring Columbia\u2019s global brand ambassador Robert Irwin. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/ Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia&#8217;s Tellurix Titanium OutDry shoes to the test in Australia. 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Now, the brand is raising the bar with a surprising spin on a classic nature documentary starring Columbia\u2019s global brand ambassador Robert Irwin. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512495005\/en\/ Robert Irwin seen outrunning several inflatable crocodiles as he puts Columbia&#8217;s Tellurix Titanium OutDry shoes to the test in Australia. Filmed in Australia, the new spot depicts a high-stakes chase through &hellip; Continue reading \"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-12T17:23:36+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801942\/4\/Robert_Irwin_vs._100_crocs_Log_Jump.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever","datePublished":"2026-05-12T17:23:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/"},"wordCount":697,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260512495005\/en\/2801942\/4\/Robert_Irwin_vs._100_crocs_Log_Jump.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/robert-irwin-takes-on-100-crocodiles-in-columbias-wildest-product-test-ever\/","name":"Robert Irwin Takes on 100 Crocodiles in Columbia\u2019s Wildest Product Test Ever - 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