{"id":961446,"date":"2026-05-12T10:29:46","date_gmt":"2026-05-12T14:29:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/"},"modified":"2026-05-12T10:29:46","modified_gmt":"2026-05-12T14:29:46","slug":"new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/","title":{"rendered":"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdecimal { list-style-type: decimal }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer<\/b><\/p>\n<p class=\"bwalignc\"><i>Insights reveal a road trip revival centered around iconic routes, major live events and scenic journeys ahead of the nation\u2019s 250th anniversary<\/i><\/p>\n<p>ESTERO, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMemorial Day weekend marks the unofficial start of summer travel season, and a new survey from Hertz shows Americans are doubling down on car travel, with 64% planning a road trip this summer. This resurgence reflects a growing desire to reclaim the road trip as an antidote to modern travel stress, embracing the freedom, flexibility and sense of control that driving brings to summer travel. As the country approaches its 250th anniversary, travelers are choosing iconic highways, scenic drives and experience-led itineraries as they rediscover the country through the open road.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512166145\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512166145\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801847\/4\/hertz-lifestyle-2026-59.jpg\" alt=\"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer\" \/><\/p>\n<p style=\"font-size:85%\">New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer<\/p>\n<\/div>\n<p><b>Smart Summer Travel Tips<\/b><\/p>\n<p>\nHertz booking data shows demand building steadily heading into Memorial Day, setting the tone for a strong summer travel season. Rental pickups are expected to peak just ahead of the holiday, with Thursday, May 21, and Friday, May 22, shaping up to be the busiest days nationwide. Hertz\u2019 top road trip tips:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Plan your road trip with Hertz<\/b>: Hertz\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fp%2Famerican-road-trip-planner&amp;esheet=54532853&amp;newsitemid=20260512166145&amp;lan=en-US&amp;anchor=American+Road+Trip+Planner&amp;index=1&amp;md5=0a033b31dcd85bd77591300c4e3911f0\">American Road Trip Planner<\/a> has 52 bespoke and unique routes that take in everything from the tried and tested to the wild and weird. Simply choose where you want to start and get going.\n<\/li>\n<li><b>Travel on a quieter day to save: <\/b>Thursdays and Fridays are typically the busiest days for airport rentals, while starting earlier in the week \u2013 like Tuesday \u2013 often means lower rates. Travelers can save 20% off summer drives when they book the Hertz Flash Sale from May 21\u201329, with savings valid on rentals through September 30.\n<\/li>\n<li><b>Pair your car to the trip:<\/b> Whether it\u2019s the INEOS Grenadier for outdoor escapes, a Ford Mustang for cruising, a sleek Volvo SUV for smooth city and highway drives, or a Chrysler Pacifica for a family getaway \u2013 choosing the right vehicle from Hertz\u2019s newest fleet can make the journey as enjoyable as the destination.\n<\/li>\n<li><b>Add flight details to your reservation: <\/b>This lets Hertz monitor delays or cancelations, so your car is ready when you arrive.\n<\/li>\n<li><b>Consider neighborhood locations: <\/b>Not flying? Renting from a local Hertz location can be convenient and sometimes cheaper \u2013 a great option for road trips, staycations, or long\u2011weekend getaways.\n<\/li>\n<li><b>Manage changes online: <\/b>You can easily update your reservation in the Hertz app or on Hertz.com if your travel plans change \u2013 no phone call required.\n<\/li>\n<li><b>Prepay for fuel: <\/b>This saves time when you\u2019re rushing to return the car.\n<\/li>\n<li><b>Join <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2Fus%2Fen%2Fgold-plus-rewards&amp;esheet=54532853&amp;newsitemid=20260512166145&amp;lan=en-US&amp;anchor=Hertz+Gold%2B&amp;index=2&amp;md5=20e7eaf8aae2e1885127fa4089797e29\"><b>Hertz Gold+<\/b><\/a><b> (it\u2019s free) and skip the counter: <\/b>Going straight to your car can be a big time saver, especially at busy airports during peak summer travel and you\u2019re just ready to get to your destination.\n<\/li>\n<\/ul>\n<p><b>AI Drives Road Trip Planning<\/b><\/p>\n<p>\nAI is now a real planning channel for the open road, especially for younger travelers.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAmong those who plan to travel this summer, 45% have used AI to help plan their summer travel.<\/p>\n<\/li>\n<li>\nOver a third of Gen Z (35%) and Millennials (34%) say they are already using AI vs. Boomers at 11%.<\/p>\n<\/li>\n<\/ul>\n<p><b>Where Travelers Are Headed for Memorial Day<\/b><\/p>\n<p>\nThe top destinations for car rentals over Memorial Day weekend reflect a mix of theme\u2011park hubs, major entertainment markets and historic cities:<\/p>\n<ol class=\"bwlistdecimal\">\n<li>\nOrlando<\/p>\n<\/li>\n<li>\nLas Vegas<\/p>\n<\/li>\n<li>\nLos Angeles<\/p>\n<\/li>\n<li>\nDenver<\/p>\n<\/li>\n<li>\nBoston<\/p>\n<\/li>\n<\/ol>\n<p><b>Growing Destinations<\/b><\/p>\n<p>\nDestinations seeing notable year\u2011over\u2011year booking growth this summer include <b>Dallas<\/b>, <b>Houston, Portland, Maui and Chicago<\/b>, reflecting demand for both city breaks and nature\u2011forward escapes.<\/p>\n<p><b>Iconic Routes Make a Comeback<\/b><\/p>\n<p>\nAs America approaches its 250th anniversary, Hertz data points to renewed enthusiasm for road trips tied to the nation\u2019s most iconic routes and heritage destinations.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Route 66<\/b>: Trips starting in Chicago \u2013 the birthplace of Route 66 \u2013 and returning across Hertz locations along the historic highway are up <b>8% year over year<\/b> between Memorial Day and July 4.\n<\/li>\n<li><b>Historic New England<\/b>: Bookings tied to Boston and surrounding New England states, including routes connected to the Freedom Trail, are up <b>14%<\/b>, reflecting increased interest in heritage travel.\n<\/li>\n<\/ul>\n<p><b>Experience<\/b>\u2011<b>Driven Travel Shaping Summer Demand<\/b><\/p>\n<p>\nLive events and immersive experiences are playing a major role in where and when Americans are traveling this summer.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Major international sporting events<\/b>: Cities hosting these events are seeing average rental demand climb <b>more than 40% year over year<\/b>.\n<\/li>\n<li><b>Concert touring routes<\/b>: Demand is rising in cities tied to major summer tours, reinforcing a travel mindset driven by moments and memories rather than destinations alone.\n<\/li>\n<li><b>Dark Sky tourism<\/b>: Travelers are also seeking quieter, nature\u2011based escapes that allow them to unplug and digitally detox. <b>Nevada, Arizona and Utah<\/b>, are showing strong year\u2011over\u2011year growth, signaling a \u201cless screens, more scenes\u201d and appetite for scenic, open\u2011road experiences.\n<\/li>\n<\/ul>\n<p>\n*<i>Travel insights are based on Hertz internal data as of the date of release.<br \/>\n<br \/><\/i><i>**About the survey: The Hertz survey was conducted online from April 28th to April 30th, 2026 among 2,003 U.S. adults aged 18+, weighted to be nationally representative. Among this national sample, 1,526 adults plan to travel this summer.<\/i><\/p>\n<p><b>About Hertz<\/b><\/p>\n<p>\nHertz Global Holdings, Inc. is one of the world\u2019s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24\/7 car-sharing business in Europe. For more information about Hertz, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hertz.com&amp;esheet=54532853&amp;newsitemid=20260512166145&amp;lan=en-US&amp;anchor=www.hertz.com&amp;index=3&amp;md5=a3bcd32cc53e987b2d4194fc7b5427d4\">www.hertz.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260512166145r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512166145\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512166145\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<\/b>:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mediarelations@hertz.com\">mediarelations@hertz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Transport Vehicle Technology Retail Transport Automotive Other Entertainment Artificial Intelligence Technology Entertainment Theme Parks Vacation Other Automotive Transportation General Automotive General Entertainment Apps\/Applications Specialty Destinations Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801847\/3\/hertz-lifestyle-2026-59.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801563\/3\/H_Primary_Logo_Black_YellowLine_RGB_2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer Insights reveal a road trip revival centered around iconic routes, major live events and scenic journeys ahead of the nation\u2019s 250th anniversary ESTERO, Fla.&#8211;(BUSINESS WIRE)&#8211; Memorial Day weekend marks the unofficial start of summer travel season, and a new survey from Hertz shows Americans are doubling down on car travel, with 64% planning a road trip this summer. This resurgence reflects a growing desire to reclaim the road trip as an antidote to modern travel stress, embracing the freedom, flexibility and sense of control that driving brings to summer travel. As the country approaches its 250th anniversary, travelers are choosing iconic &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961446","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer Insights reveal a road trip revival centered around iconic routes, major live events and scenic journeys ahead of the nation\u2019s 250th anniversary ESTERO, Fla.&#8211;(BUSINESS WIRE)&#8211; Memorial Day weekend marks the unofficial start of summer travel season, and a new survey from Hertz shows Americans are doubling down on car travel, with 64% planning a road trip this summer. This resurgence reflects a growing desire to reclaim the road trip as an antidote to modern travel stress, embracing the freedom, flexibility and sense of control that driving brings to summer travel. As the country approaches its 250th anniversary, travelers are choosing iconic &hellip; Continue reading &quot;New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T14:29:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801847\/4\/hertz-lifestyle-2026-59.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer\",\"datePublished\":\"2026-05-12T14:29:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/\"},\"wordCount\":1056,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260512166145\\\/en\\\/2801847\\\/4\\\/hertz-lifestyle-2026-59.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\\\/\",\"name\":\"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/","og_locale":"en_US","og_type":"article","og_title":"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer - Market Newsdesk","og_description":"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer Insights reveal a road trip revival centered around iconic routes, major live events and scenic journeys ahead of the nation\u2019s 250th anniversary ESTERO, Fla.&#8211;(BUSINESS WIRE)&#8211; Memorial Day weekend marks the unofficial start of summer travel season, and a new survey from Hertz shows Americans are doubling down on car travel, with 64% planning a road trip this summer. This resurgence reflects a growing desire to reclaim the road trip as an antidote to modern travel stress, embracing the freedom, flexibility and sense of control that driving brings to summer travel. As the country approaches its 250th anniversary, travelers are choosing iconic &hellip; Continue reading \"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-12T14:29:46+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801847\/4\/hertz-lifestyle-2026-59.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer","datePublished":"2026-05-12T14:29:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/"},"wordCount":1056,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260512166145\/en\/2801847\/4\/hertz-lifestyle-2026-59.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-hertz-data-signals-a-road-trip-renaissance-as-64-of-americans-plan-to-hit-the-road-this-summer\/","name":"New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer - 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