{"id":961367,"date":"2026-05-12T08:05:18","date_gmt":"2026-05-12T12:05:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-introduces-its-first-fully-electric-motor-coach\/"},"modified":"2026-05-12T08:05:18","modified_gmt":"2026-05-12T12:05:18","slug":"viking-introduces-its-first-fully-electric-motor-coach","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-introduces-its-first-fully-electric-motor-coach\/","title":{"rendered":"Viking Introduces Its First Fully Electric Motor Coach"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viking Introduces Its First Fully Electric Motor Coach<\/b><\/p>\n<p class=\"bwalignc\"><i>Debut Establishes Viking as the First River Line to Operate a 100% Electric Motor Coach in Europe<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nViking<sup>\u00ae<\/sup> (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com%2F&amp;esheet=54534026&amp;newsitemid=20260512107636&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=1&amp;md5=c10990e2bbd772097fc1b70ce7063bce\">www.viking.com<\/a>) (NYSE: VIK) today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With this debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. The vehicle is now in service for Viking guests in Vienna, with additional electric coaches planned for deployment across Europe in the coming years.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512107636\/en\/2802391\/4\/Viking-Electric-Branded-Bus-Longship-Jarl-Vienna.jpg\" alt=\"Viking today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With the debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. Now in service in Vienna, the Viking-branded coach accommodates up to 49 passengers, with additional electric coaches planned for deployment across Europe in the coming years. For more information, visit www.viking.com.\" \/><\/p>\n<p style=\"font-size:85%\">Viking today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With the debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. Now in service in Vienna, the Viking-branded coach accommodates up to 49 passengers, with additional electric coaches planned for deployment across Europe in the coming years. For more information, visit www.viking.com.<\/p>\n<\/div>\n<p>\n\u201cWe have always been deliberately concerned about the environment, which is why we design our ships thoughtfully to reduce fuel consumption. As we begin to introduce electric motor coaches to our land operations, we are proud to extend our environmental commitment even further,\u201d said Torstein Hagen, Chairman and CEO of Viking. \u201cElectric motor coaches are quieter and offer a zero-emission solution, and we look forward to operating them in many more Viking destinations in the coming months and years.\u201d<\/p>\n<p>\nThe Viking-branded coach, operated exclusively for Viking guests, accommodates up to 49 passengers and joins the company\u2019s existing fleet of motor coaches that support its destination-focused shore excursion program in Vienna.<\/p>\n<p>\nThe introduction of Viking\u2019s first electric motor coach builds on the company\u2019s long-standing record of environmentally considerate innovation. In 2009, Viking became the first river line to use hybrid diesel-electric engines. With the launch of the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vikingrivercruises.com%2Fships%2Flongships%2Findex.html&amp;esheet=54534026&amp;newsitemid=20260512107636&amp;lan=en-US&amp;anchor=Viking+Longships%26%23174%3B&amp;index=2&amp;md5=1835fb5fb1e8e03ed6a3f990c5be5585\">Viking Longships<sup>\u00ae<\/sup><\/a>, Viking introduced to Europe\u2019s rivers an innovative design featuring a patented square bow and asymmetric corridor layout, diesel-electric engines and onboard solar panels. In 2025, Viking also announced plans for the world\u2019s first hydrogen-powered cruise ship\u2014the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vikingcruises.com%2Foceans%2Fships%2Fviking-libra.html%3Fmsockid%3D2ac40c4cb99e636120271b0fb8c86261&amp;esheet=54534026&amp;newsitemid=20260512107636&amp;lan=en-US&amp;anchor=Viking+Libra%26%23174%3B&amp;index=3&amp;md5=146d24c29501f2eec669c98a03145258\"><i>Viking Libra<sup>\u00ae<\/sup><\/i><\/a><i>\u2014scheduled<\/i> for delivery in fall 2026.<\/p>\n<p><b>Media Assets<br \/>\n<br \/><\/b>For more information about Viking, or for images and b-roll, please contact <a rel=\"nofollow\" href=\"mailto:vikingpr@edelman.com\">vikingpr@edelman.com<\/a>.<\/p>\n<p><b>About Viking<br \/>\n<br \/><\/b>Viking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents. Designed for curious travelers with interests in science, history, culture and cuisine, Chairman and CEO Torstein Hagen often says Viking offers experiences For The Thinking Person\u2122. Viking has more than 450 awards to its name, including being rated #1 for Rivers and #1 for Oceans five years in a row by <i>Cond\u00e9 Nast Traveler<\/i> in the 2025 Readers\u2019 Choice Awards. Viking is also rated a \u201cWorld\u2019s Best\u201d by <i>Travel + Leisure<\/i>\u2014no other travel company has simultaneously received such honors by both publications. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com%2F&amp;esheet=54534026&amp;newsitemid=20260512107636&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=4&amp;md5=55b606abc915e5c6ac2b7c42d0ea519e\">www.viking.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260512107636r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/<\/a><\/span><\/p>\n<p>\nEmail: <a rel=\"nofollow\" href=\"mailto:vikingpr@edelman.com\">vikingpr@edelman.com<\/a>\u00a0<\/p>\n<p><b>KEYWORDS:<\/b> California Austria Europe United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cruise Travel Vacation<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512107636\/en\/2802391\/3\/Viking-Electric-Branded-Bus-Longship-Jarl-Vienna.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Viking today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With the debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. Now in service in Vienna, the Viking-branded coach accommodates up to 49 passengers, with additional electric coaches planned for deployment across Europe in the coming years. For more information, visit www.viking.com.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512107636\/en\/2802390\/3\/VIKING_logo-color_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viking Introduces Its First Fully Electric Motor Coach Debut Establishes Viking as the First River Line to Operate a 100% Electric Motor Coach in Europe LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With this debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. The vehicle is now in service for Viking guests in Vienna, with additional electric coaches planned for deployment across Europe in the coming years. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/ Viking today announced the launch of its first fully &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-introduces-its-first-fully-electric-motor-coach\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viking Introduces Its First Fully Electric Motor Coach&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961367","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viking Introduces Its First Fully Electric Motor Coach - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-introduces-its-first-fully-electric-motor-coach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viking Introduces Its First Fully Electric Motor Coach - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viking Introduces Its First Fully Electric Motor Coach Debut Establishes Viking as the First River Line to Operate a 100% Electric Motor Coach in Europe LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) today announced the launch of its first fully electric motor coach, marking a significant milestone in the company\u2019s ongoing commitment to environmental stewardship. With this debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. The vehicle is now in service for Viking guests in Vienna, with additional electric coaches planned for deployment across Europe in the coming years. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260512107636\/en\/ Viking today announced the launch of its first fully &hellip; Continue reading &quot;Viking Introduces Its First Fully Electric Motor Coach&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-introduces-its-first-fully-electric-motor-coach\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T12:05:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260512107636\/en\/2802391\/4\/Viking-Electric-Branded-Bus-Longship-Jarl-Vienna.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Viking Introduces Its First Fully Electric Motor Coach\",\"datePublished\":\"2026-05-12T12:05:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/\"},\"wordCount\":649,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260512107636\\\/en\\\/2802391\\\/4\\\/Viking-Electric-Branded-Bus-Longship-Jarl-Vienna.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/viking-introduces-its-first-fully-electric-motor-coach\\\/\",\"name\":\"Viking Introduces Its First Fully Electric Motor Coach - 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With this debut, Viking becomes the first river line to operate a 100% electric motor coach for guest transportation in Europe. The vehicle is now in service for Viking guests in Vienna, with additional electric coaches planned for deployment across Europe in the coming years. This press release features multimedia. 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