{"id":961331,"date":"2026-05-12T07:34:28","date_gmt":"2026-05-12T11:34:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/growth-income-emerges-as-a-category-tappalpha-crosses-500m-aum-doubling-in-four-months\/"},"modified":"2026-05-12T07:34:28","modified_gmt":"2026-05-12T11:34:28","slug":"growth-income-emerges-as-a-category-tappalpha-crosses-500m-aum-doubling-in-four-months","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/growth-income-emerges-as-a-category-tappalpha-crosses-500m-aum-doubling-in-four-months\/","title":{"rendered":"Growth + Income Emerges as a Category: TappAlpha Crosses $500M AUM, Doubling in Four Months"},"content":{"rendered":"<h2>\nA clear message from the market: investors want to stay invested, generate income, and minimize taxes<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"center\">\n        \n      <\/p>\n<p>SEATTLE, May  12, 2026  (GLOBE NEWSWIRE) &#8212; TappAlpha, an ETF platform helping define the Growth + Income investing category, today announced it has surpassed\u00a0<strong>$500 million in assets under management <\/strong>(as of 5\/8\/26), doubling AUM in just four months and reflecting what the firm has heard consistently from the advisors and investors who have trusted TappAlpha with their allocations.<\/p>\n<p>For decades, generating income from a portfolio meant stepping out of equities, either by selling shares to fund cash needs, or rotating into bonds, dividend stocks, or alternatives to reach for yield. Across conversations with advisors and investors, one challenge has become increasingly clear: how to generate income without sacrificing long-term growth or giving up too much to taxes. Growth + Income investing is the firm\u2019s attempt to answer that, built around a simple premise: stay invested, generate income, minimize taxes.<\/p>\n<p>\u201cWhat we\u2019re seeing isn\u2019t just demand for income \u2014 it\u2019s demand for a better way to generate it,\u201d said Si Katara, Founder and CEO of TappAlpha. \u201cAdvisors are rethinking the traditional tradeoff between growth and income, and looking for ways to do both tax-efficiently within a single allocation.\u201d<\/p>\n<p>\n        <strong>What Investors Are Allocating To<\/strong>\n      <\/p>\n<p>The $500M milestone has been driven by adoption of TappAlpha\u2019s two flagship strategies, both built on the same Growth + Income blueprint of trusted benchmark exposure paired with a disciplined, rules-based income overlay:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt\">\n          <strong>TSPY<\/strong> \u2013 S&amp;P 500 exposure paired with a daily income engine designed to enhance after-tax outcomes<\/li>\n<li style=\"margin-bottom:12pt\">\n          <strong>TDAQ<\/strong> \u2013 Nasdaq-100 exposure paired with the same daily income engine<\/li>\n<\/ul>\n<p>Both strategies are designed for investors seeking to:<\/p>\n<ul type=\"disc\">\n<li style=\"margin-top:12pt\">Maintain market exposure via trusted benchmarks<\/li>\n<li>Generate recurring tax-efficient income<\/li>\n<li style=\"margin-bottom:12pt\">Minimize taxes through a structure built for after-tax outcomes<\/li>\n<\/ul>\n<p>When advisors and investors move this much capital toward a clear idea like stay invested, generate income, minimize taxes, TappAlpha takes it as a signal to keep listening and to keep refining the work.<\/p>\n<p>\n        <strong>Listening, Refining, Expanding<\/strong>\n      <\/p>\n<p>TappAlpha\u2019s focus remains on serving the advisors and investors who have shaped how the firm thinks about Growth + Income through disciplined, rules-based overlays on widely followed benchmarks. The firm has also expanded its platform with the <strong>T\u00b2 Lift\u2122 Series<\/strong>, offering ~30% additional exposure to its core strategies.<\/p>\n<p>Crossing $500M is an important milestone, but the clearest signal is what advisors and investors are asking for. The work from here is to keep solving for those priorities and to keep earning the trust placed in TappAlpha.<\/p>\n<p>For more information on TappAlpha ETFs, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oE8RnUAlnupJuimzj1CxWvBDKzJX7h7MwXjQq0rZeU-t_taBHU9FOziYSh63dBNqLvHHPz3TR0ONGDwftrxylER6EBVttSMY5MJa3tco_tk=\" rel=\"nofollow\" target=\"_blank\">TappAlphaFunds.com<\/a>.<\/p>\n<p>\n        <strong>About TappAlpha<\/strong><br \/>\n        <br \/>TappAlpha is helping define the Growth + Income category through disciplined, rules-based overlays on the world\u2019s most trusted benchmarks. Built around a simple idea, the firm\u2019s strategies are designed to help investors stay invested for long-term growth while generating meaningful income and minimizing unnecessary taxes. Founded in 2023, TappAlpha is committed to making investing simple, actionable, and transparent for everyday investors and advisors.<\/p>\n<p>\n        <em>Disclosures<\/em>\n      <\/p>\n<p>\n        <strong><br \/>\n          <em>Investors should carefully consider the investment objectives, risks, charges and expenses of the ETFs identified on this site. This and other important information about the Fund are contained in the prospectus, which can be obtained by visiting <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9rwUu8BhrxsddhaC2jpgv8A3wGN4gNJBBhkOnu1rV2YCFVoJsTRLnMRBIl7BF41tb3SHP2Gz958RciPsBiSgnjnw6mh4U42A2Odxvq-9pfY=\" rel=\"nofollow\" target=\"_blank\">tappalphafunds.com<\/a> or by calling (844) 403-2888. The prospectus should be read carefully before investing.<\/em><br \/>\n        <\/strong><br \/>\n        \n      <\/p>\n<p>\n        <em>Investing in securities involves risk, including the potential loss of principal. You could lose money by investing in the Fund and the Fund may not achieve its investment objectives.<\/em>\n      <\/p>\n<p>\n        <em>ETFs are subject to additional risks that do not apply to conventional mutual funds, including the risks that the market price of an ETF\u2019s shares may trade at a premium or discount to its net asset value, an active secondary trading market may not develop or be maintained, or trading may be halted by the exchange in which they trade, which may impact a Fund\u2019s ability to sell its shares. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns.<\/em>\n      <\/p>\n<p>\n        <em>The Fund invests in options contracts that are based on the value of the Index, including SPX and XSP options for TSPY and XND and NQX options for TDAQ. This subjects the Fund to certain of the same risks as if it owned shares of companies that comprised the Index, even though it does not own shares of companies in the Index. The Fund will have exposure to declines in the Index. The Fund is subject to potential losses if the Index loses value, which may not be offset by income received by the Fund. To the extent that the Fund invests in other ETFs or investment companies, the value of an investment in the Fund is based on the performance of the underlying funds in which the Fund invests and the allocation of its assets among those ETFs or investment companies. The Fund may incur high portfolio turnover to manage the Fund\u2019s investment exposure. The Fund is classified as \u201cnon-diversified\u201d under the 1940 Act.<\/em>\n      <\/p>\n<p>\n        <em>As of the date of this prospectus, the Fund has no operating history and currently has fewer assets than larger funds. Like other new funds, large inflows and outflows may impact the Fund\u2019s market exposure for limited periods of time. This impact may be positive or negative, depending on the direction of market movement during the period affected.<\/em>\n      <\/p>\n<p>\n        <em>Due to the short time until their expiration, 0DTE options are more sensitive to sudden price movements and market volatility than options with more time until expiration. Because of this, the timing of trades utilizing 0DTE options becomes more critical.<\/em>\n      <\/p>\n<p>\n        <em>Even a slight delay in the execution of 0DTE trades can significantly impact the outcome of the trade. 0DTE options may also suffer from low liquidity, making it more difficult for the Fund to enter into its positions each morning at desired prices. The bid-ask spreads on 0DTE options can be wider than with traditional options, increasing the Fund&#8217;s transaction costs and negatively affecting its returns. These risks may negatively impact the performance of the fund.<\/em>\n      <\/p>\n<p>\n        <em>Distributor: Foreside Fund Services, LLC<\/em>\n      <\/p>\n<p>For Media Inquires:<br \/>Contact TappAlpha<br \/>info@tappalpha.com<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=U65Zu2qO7l1niSjcRdNyUltBsD-RxA2jJoWoOc_xY25987w5RC5JAOcTi9JIK5-jr4IwK06wV111v4WBlFec4ttvEg5wox1yevDhAlP_9WdbNdMIaUNOloyOhMsRA5_MkNuPOMFtDRmAkumGRvklaEjisehlc_kGFnxiSsfAqaeugqLzX31w8lUpmIU6RAR1LQ4Sril7xUGPkRSoufRSm42oDR8daNTV9dQR170ZvvdKXbeYORoj-R9awpAYx9j4To3xoBakD5ovXplchHn8MQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/6c7914bb-031d-4bd9-a975-041fbaf5dae3<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcxODEyMSM3NTk2ODUxIzIzMDQ2NTY=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NzQ0OTM0MDktYWMxYi00OWJkLTkxNWMtNTM2OGZhMTk4Mzg1LTEzMTYyMDYtMjAyNi0wNS0xMi1lbg==\/tiny\/TappAlpha.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A clear message from the market: investors want to stay invested, generate income, and minimize taxes SEATTLE, May 12, 2026 (GLOBE NEWSWIRE) &#8212; TappAlpha, an ETF platform helping define the Growth + Income investing category, today announced it has surpassed\u00a0$500 million in assets under management (as of 5\/8\/26), doubling AUM in just four months and reflecting what the firm has heard consistently from the advisors and investors who have trusted TappAlpha with their allocations. For decades, generating income from a portfolio meant stepping out of equities, either by selling shares to fund cash needs, or rotating into bonds, dividend stocks, or alternatives to reach for yield. Across conversations with advisors and investors, one challenge has become increasingly clear: how to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/growth-income-emerges-as-a-category-tappalpha-crosses-500m-aum-doubling-in-four-months\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Growth + Income Emerges as a Category: TappAlpha Crosses $500M AUM, Doubling in Four Months&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961331","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth + Income Emerges as a Category: TappAlpha Crosses $500M AUM, Doubling in Four Months - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/growth-income-emerges-as-a-category-tappalpha-crosses-500m-aum-doubling-in-four-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth + Income Emerges as a Category: TappAlpha Crosses $500M AUM, Doubling in Four Months - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A clear message from the market: investors want to stay invested, generate income, and minimize taxes SEATTLE, May 12, 2026 (GLOBE NEWSWIRE) &#8212; TappAlpha, an ETF platform helping define the Growth + Income investing category, today announced it has surpassed\u00a0$500 million in assets under management (as of 5\/8\/26), doubling AUM in just four months and reflecting what the firm has heard consistently from the advisors and investors who have trusted TappAlpha with their allocations. For decades, generating income from a portfolio meant stepping out of equities, either by selling shares to fund cash needs, or rotating into bonds, dividend stocks, or alternatives to reach for yield. 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For decades, generating income from a portfolio meant stepping out of equities, either by selling shares to fund cash needs, or rotating into bonds, dividend stocks, or alternatives to reach for yield. 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