{"id":961224,"date":"2026-05-12T06:34:14","date_gmt":"2026-05-12T10:34:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nextdoor-and-freshpaint-partner-to-give-healthcare-advertisers-compliant-measurable-local-performance\/"},"modified":"2026-05-12T06:34:14","modified_gmt":"2026-05-12T10:34:14","slug":"nextdoor-and-freshpaint-partner-to-give-healthcare-advertisers-compliant-measurable-local-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nextdoor-and-freshpaint-partner-to-give-healthcare-advertisers-compliant-measurable-local-performance\/","title":{"rendered":"Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance<\/b><\/p>\n<p><i>Healthcare advertisers can now measure what hyperlocal advertising actually drives, reaching verified neighbors and household decision-makers without the compliance risk<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNextdoor, the essential neighborhood network, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.freshpaint.io%2F&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=Freshpaint&amp;index=1&amp;md5=87e02aa9e7dbf8e3f56f561b87a841ae\">Freshpaint<\/a>, the privacy-safe customer data platform built for healthcare, today announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes \u2013 without compromising privacy or compliance. The integration connects <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fads.nextdoor.com%2Fsignup&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=Nextdoor%27s+Ads+Manager&amp;index=2&amp;md5=06c9bd8d2492324ffba0c9e32bebf2a1\">Nextdoor&#8217;s Ads Manager<\/a> to Freshpaint&#8217;s privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume.<\/p>\n<p>\nWith the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition.<\/p>\n<p>\nThe integration delivers:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Incremental local reach<\/b> among verified household decision-makers not duplicated by search or other social platforms\n<\/li>\n<li><b>Neighborhood-level attribution<\/b> tied to specific service lines, zip codes, and campaigns \u2013 not just clicks and impressions\n<\/li>\n<li><b>PHI protection by default<\/b> through server-side data collection with full governance and auditability\n<\/li>\n<li><b>A single view of local growth<\/b> from first neighborhood exposure to patient acquisition\n<\/li>\n<\/ul>\n<p>\n&#8220;Healthcare marketers shouldn\u2019t have to trade off between performance and privacy,\u201d said Jason Powers, Vice President of Product at Freshpaint. \u201cBy turning hyperlocal advertising into a true performance channel with Nextdoor, we\u2019re empowering healthcare organizations to see exactly which neighborhoods and campaigns lead to patient actions \u2013 so they can measure what\u2019s working and improve performance, without compromising privacy.\u201d<\/p>\n<p>\n\u201cHealthcare is deeply personal, and the decisions patients make start close to home \u2013 with neighbors, local recommendations, and trusted community conversations,\u201d said Michael Kiernan, Chief Revenue Officer at Nextdoor. \u201cNextdoor is the only platform that reaches 110 million verified neighbors at their real addresses, which means healthcare advertisers aren&#8217;t just buying impressions, they&#8217;re reaching actual household decision-makers in the specific neighborhoods they serve.\u201d<\/p>\n<p>\nThe Freshpaint-Nextdoor integration is available now. Healthcare advertisers interested in getting started can visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fbusiness.nextdoor.com&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=business.nextdoor.com&amp;index=3&amp;md5=455b8f5aaab5547fc2b0b52458d317ca\">business.nextdoor.com<\/a> to learn more.<\/p>\n<p><b>About Nextdoor<\/b><\/p>\n<p>\nNextdoor is the essential neighborhood network for over 110 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighbors at scale. Download the app or join the neighborhood at nextdoor.com. For more information and media assets, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fnextdoor.com%2Fnewsroom&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=nextdoor.com%2Fnewsroom&amp;index=4&amp;md5=1b3e5b6929225611f17eb2e6072d6e2d\">nextdoor.com\/newsroom<\/a>.<\/p>\n<p><b>About Freshpaint<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.freshpaint.io%2F&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=Freshpaint&amp;index=5&amp;md5=01af9aedb4f982737808a82673312d79\">Freshpaint<\/a> is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations \u2013 including enterprise providers, payers, digital health companies, agencies, and consumer health brands \u2013 so that marketers are empowered to stretch fixed budgets, prove what\u2019s working, and turn privacy into a strategic advantage that fuels performance.<\/p>\n<p>\nTo learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Ffreshpaint.io%2F&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=freshpaint.io&amp;index=6&amp;md5=ddd082e1a4ef0068f501427ac573074e\">freshpaint.io<\/a> and follow Freshpaint on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshpaint-data&amp;esheet=54533933&amp;newsitemid=20260512170221&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=7&amp;md5=3dcf9f7a0b0791ad5876920b15e194d1\">LinkedIn<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260512170221r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512170221\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260512170221\/en\/<\/a><\/span><\/p>\n<p>\nMedia Relations:<br \/>\n<br \/>Kelsey Grady<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@nextdoor.com\">press@nextdoor.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Construction &amp; Property Marketing Advertising Communications Health Technology Software Practice Management Health Residential Building &amp; Real Estate<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260512170221\/en\/2522744\/3\/nextdoor-logo-green.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance Healthcare advertisers can now measure what hyperlocal advertising actually drives, reaching verified neighbors and household decision-makers without the compliance risk SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Nextdoor, the essential neighborhood network, and Freshpaint, the privacy-safe customer data platform built for healthcare, today announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes \u2013 without compromising privacy or compliance. The integration connects Nextdoor&#8217;s Ads Manager to Freshpaint&#8217;s privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume. With the Nextdoor-Freshpaint integration, healthcare marketers can &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nextdoor-and-freshpaint-partner-to-give-healthcare-advertisers-compliant-measurable-local-performance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-961224","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nextdoor-and-freshpaint-partner-to-give-healthcare-advertisers-compliant-measurable-local-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance Healthcare advertisers can now measure what hyperlocal advertising actually drives, reaching verified neighbors and household decision-makers without the compliance risk SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Nextdoor, the essential neighborhood network, and Freshpaint, the privacy-safe customer data platform built for healthcare, today announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes \u2013 without compromising privacy or compliance. The integration connects Nextdoor&#8217;s Ads Manager to Freshpaint&#8217;s privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume. 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The integration connects Nextdoor&#8217;s Ads Manager to Freshpaint&#8217;s privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume. 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