{"id":960825,"date":"2026-05-11T11:03:02","date_gmt":"2026-05-11T15:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/"},"modified":"2026-05-11T11:03:02","modified_gmt":"2026-05-11T15:03:02","slug":"sfs-holdings-corp-terminates-10b5-1-plan","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/","title":{"rendered":"SFS Holdings Corp. Terminates 10b5-1 Plan"},"content":{"rendered":"

<\/p>\n

SFS Holdings Corp. Terminates 10b5-1 Plan<\/b><\/p>\n

PONTIAC, Mich.–(BUSINESS WIRE<\/a>)–
\nUWMC (NYSE: UWMC) announced that Mat Ishbia, as controlling owner of SFS Holdings Corp., has terminated its Rule 10b5-1 trading plan. The trading plan was part of strategy implemented in 2025 in response to investor feedback requesting increased public float and trading liquidity.<\/p>\n

\nWith the 10b5-1 plans having successfully increased liquidity of the stock such that average daily volume is now over 16 million shares and having increased float by over 135 million shares since June 2025, SFS terminated the plan effective Friday, May 8, the first day of UWMC\u2019s open trading window since December 2025.<\/p>\n

\nSFS Holdings remains UWMC\u2019s largest shareholder, with approximately 1.3 billion shares and believes it has done its part as the controlling shareholder to respond to the requests of the investment community by selling shares without regard to the stock price since June 2025.<\/p>\n

About UWM Holdings Corporation and United Wholesale Mortgage<\/b><\/p>\n

\nHeadquartered in Pontiac, Michigan, UWM Holdings Corporation (UWMC) is the publicly traded indirect parent of United Wholesale Mortgage, LLC (\u201cUWM\u201d). UWM is the nation\u2019s largest home mortgage lender, despite exclusively originating mortgage loans through the wholesale channel. UWM has been the largest wholesale mortgage lender for 11 consecutive years and is also the largest purchase lender in the nation. With a culture of continuous innovation of technology and enhanced client experience, UWM leads the market by building upon its proprietary and exclusively licensed technology platforms, superior service and focused partnership with the independent mortgage broker community. UWM originates primarily conforming and government loans across all 50 states and the District of Columbia. For more information, visit uwm.com<\/a> or call 800-981-8898. NMLS #3038.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260511894143\/en\/<\/a><\/span><\/p>\n

For information regarding UWM, please contact:
\n<\/b>
Blake Kolo, Chief Business Officer & Head of Investor Relations
\n
investorrelations@uwm.com<\/a><\/p>\n

\nNicole Roberts, Team Leader, Communications and Media
\n
media@uwm.com<\/a><\/p>\n

KEYWORDS:<\/b> Michigan United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Finance Banking Professional Services Residential Building & Real Estate Construction & Property<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

SFS Holdings Corp. Terminates 10b5-1 Plan PONTIAC, Mich.–(BUSINESS WIRE)– UWMC (NYSE: UWMC) announced that Mat Ishbia, as controlling owner of SFS Holdings Corp., has terminated its Rule 10b5-1 trading plan. The trading plan was part of strategy implemented in 2025 in response to investor feedback requesting increased public float and trading liquidity. With the 10b5-1 plans having successfully increased liquidity of the stock such that average daily volume is now over 16 million shares and having increased float by over 135 million shares since June 2025, SFS terminated the plan effective Friday, May 8, the first day of UWMC\u2019s open trading window since December 2025. SFS Holdings remains UWMC\u2019s largest shareholder, with approximately 1.3 billion shares and believes it has … <\/p>\n

Continue reading “SFS Holdings Corp. Terminates 10b5-1 Plan”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-960825","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SFS Holdings Corp. Terminates 10b5-1 Plan PONTIAC, Mich.–(BUSINESS WIRE)– UWMC (NYSE: UWMC) announced that Mat Ishbia, as controlling owner of SFS Holdings Corp., has terminated its Rule 10b5-1 trading plan. The trading plan was part of strategy implemented in 2025 in response to investor feedback requesting increased public float and trading liquidity. With the 10b5-1 plans having successfully increased liquidity of the stock such that average daily volume is now over 16 million shares and having increased float by over 135 million shares since June 2025, SFS terminated the plan effective Friday, May 8, the first day of UWMC\u2019s open trading window since December 2025. SFS Holdings remains UWMC\u2019s largest shareholder, with approximately 1.3 billion shares and believes it has … Continue reading "SFS Holdings Corp. Terminates 10b5-1 Plan"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T15:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SFS Holdings Corp. Terminates 10b5-1 Plan\",\"datePublished\":\"2026-05-11T15:03:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/\"},\"wordCount\":349,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/\",\"name\":\"SFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en\",\"datePublished\":\"2026-05-11T15:03:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sfs-holdings-corp-terminates-10b5-1-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SFS Holdings Corp. Terminates 10b5-1 Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/","og_locale":"en_US","og_type":"article","og_title":"SFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk","og_description":"SFS Holdings Corp. Terminates 10b5-1 Plan PONTIAC, Mich.–(BUSINESS WIRE)– UWMC (NYSE: UWMC) announced that Mat Ishbia, as controlling owner of SFS Holdings Corp., has terminated its Rule 10b5-1 trading plan. The trading plan was part of strategy implemented in 2025 in response to investor feedback requesting increased public float and trading liquidity. With the 10b5-1 plans having successfully increased liquidity of the stock such that average daily volume is now over 16 million shares and having increased float by over 135 million shares since June 2025, SFS terminated the plan effective Friday, May 8, the first day of UWMC\u2019s open trading window since December 2025. SFS Holdings remains UWMC\u2019s largest shareholder, with approximately 1.3 billion shares and believes it has … Continue reading \"SFS Holdings Corp. Terminates 10b5-1 Plan\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-11T15:03:02+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"SFS Holdings Corp. Terminates 10b5-1 Plan","datePublished":"2026-05-11T15:03:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/"},"wordCount":349,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/","name":"SFS Holdings Corp. Terminates 10b5-1 Plan - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en","datePublished":"2026-05-11T15:03:02+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260511894143r1&sid=flmnd&distro=nx&lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sfs-holdings-corp-terminates-10b5-1-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"SFS Holdings Corp. Terminates 10b5-1 Plan"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/960825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=960825"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/960825\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=960825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=960825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=960825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}