{"id":960789,"date":"2026-05-11T09:24:33","date_gmt":"2026-05-11T13:24:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/"},"modified":"2026-05-11T09:24:33","modified_gmt":"2026-05-11T13:24:33","slug":"the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/","title":{"rendered":"The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122"},"content":{"rendered":"<h2>\nSingle-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Boston, May  11, 2026  (GLOBE NEWSWIRE) &#8212; The bright minds behind some of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tpwqL8Gnh8XRZ9G-wD_9jIvdf3mbr_pDCNVqZ7OFk9PZ544hPiL8E9sbWp-PswQq9YSvRp4RREMB1q22Tw45cf-N1kFlOcAWILG1OAHuOLA=\" rel=\"nofollow\" target=\"_blank\">The Boston Beer Company\u2019s<\/a> biggest innovations today introduce <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=skgIjzg8qlCihQKAdJRF6dOYObo4LRAuVAy-6l7jIcd_BOpjrqSVsqdZ5hJpbfcqCLdxyQFdh5MyHbG9B7OxIoVFm8IhyNiCiXE2aFrK_9s=\" rel=\"nofollow\" target=\"_blank\">LYTT<sup>\u00ae<\/sup> Electric Coolers<\/a>\u2122, the newest single-serve beverage to light up the growing ready-to-drink space. <\/p>\n<p>Packaged in unique, patent pending lightbulb-shaped containers that are glow-in-the-dark, resealable, and widely recyclable, LYTT Electric Coolers are available in six full-flavored, cocktail-inspired styles, all with 15% ABV (alcohol by volume) to electrify drinking occasions for drinkers age 21-plus.<\/p>\n<p>\u201cLytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light up the occasion,\u201d said Tim Kerrigan, associate director of innovation at Boston Beer. \u201cWe think we\u2019ve got lightning in a bottle with this one and are excited to bring Lytt to even more markets later this year.\u201d<\/p>\n<p>\n        <b>LYTT Electric Coolers Highlights<\/b>\n      <\/p>\n<\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Alcohol by Volume (ABV): <\/b>15%<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Alcohol Base: <\/b>Malt<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Flavors: <\/b><\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Strawberry Rita<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Blue Raspberry<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Peach Mango<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Tropical Punch<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Grape<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Long Island Iced Tea<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Package details:<\/b><\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">200 mL (6.8 oz) resealable single-serve containers<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Unique lightbulb shape design<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Glow-in-the-dark packaging<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Widely recyclable<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Availability: <\/b>Select markets launching in mid-May of 2026   <\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Florida<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Illinois (limited distribution)<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Ohio<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Texas<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">Washington<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n        <b>Where to Buy LYTT Electric Coolers<\/b>\n      <\/p>\n<p>LYTT Electric Coolers are rolling out in select markets now with expanded availability later in 2026. Drinkers 21-plus can track down all flavors and locations near them at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eUY_W30WpyHfOFwkjvP8Me6gf5reEClx2IV7B6VVWeLgcSQk3ThvVbzAvi3gf_HvxD8DEXccNbMxwzvfr0Yduvl5Pn8rBZ2DqyuSrsEleRs=\" rel=\"nofollow\" target=\"_blank\">www.drinklytt.com<\/a>. <\/p>\n<p>\n        <b>How2Recycle\u00ae LYTT Electric Coolers<\/b>\n      <\/p>\n<p>LYTT\u2019s single-serve coolers are packaged using materials that have been designated as widely recyclable by How2Recycle\u00ae, the standardized labeling system that clearly communicates recycling instructions to the public in the U.S. and Canada. Once a delicious Lytt beverage is enjoyed from its unique, resealable, single-serve container, drinkers should empty the container completely and replace the cap before recycling. <\/p>\n<p>\u201cAs the first Boston Beer venture into plastic containers, identifying widely recyclable materials for Lytt\u2019s single-serve container and resealable closure was paramount to our path forward,\u201d said Jill Westra, senior manager of sustainability at Boston Beer. \u201cCredibility from How2Recycle is a bright light in Boston Beer\u2019s sustainability journey.\u201d<\/p>\n<p>For more information on LYTT Electric Coolers, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bmqzNl1fCSOCdHGaAr4HA0n-2ytliW5rQ0dlVD84u1H0m5gaBzMcR0evdutc_5CMn9f7xNhHo68VKOGLeQnsEr-QpBKwTO1FMMwkkZtNvvs=\" rel=\"nofollow\" target=\"_blank\">http:\/\/www.drinklytt.com<\/a> or follow <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MnWf32xnBBcaNh_u9nz9UgNnHSrFZYEwTaGubtItp03Yz74pj060_WGPMHQ4_NIJG0hUWbqEdvXXz8GdJSF1vY4aNEwE_V7a_3L4E46gte8=\" rel=\"nofollow\" target=\"_blank\">@drinklytt<\/a> on social media.<\/p>\n<p>\n        <b>About The Boston Beer Company<\/b>\n      <\/p>\n<p>The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what\u00a0we\u2019ve\u00a0learned from making great-tasting craft beer to making great-tasting and innovative \u201cbeyond beer\u201d products. Boston Beer Company has pioneered not only craft\u00a0beer but also hard cider, hard seltzer, and hard tea.\u202fOur core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NUMEWrAUExbQxai7fTX7KsiqbRcwQcZ-XBVlN90JnQVz_nwgmICgWQkRHLIc3pPqepJLrdukwKtRSP_Q8GgJb1_nJLghoDYwW_GcQPPvcSmYbDPKe3jGgy9ntHTCPlQrPbweSg3yzWROzD8B8UUBIGW8CF6AEXn1my_Ys-JV95FtMIJ7yyN72NZzITVutklUQetr1L2w-Pljo2h67RF-Fsd5pood54qUPFIsvRlKNJYxKk_FgDnixUwU8cPU4O-XkvCP11johyq6QwcWAOjd_MlV1YyFOEVDE4perbjlaFGZ7M-0SySJNEvg5ZeTIpw02EOaD-dCzc02rQ4qdlVmYljqfIqemSINig6yZKRTFf2JDgfyxp2JYnXPHDvo-KOXye2j64b0JSTqfJ0NDJwG2xe6PDrbqWnDh5O1AjKzxpjagDq85dWIsqGduHBloxayBlrSTCYzT26wzriCUng_vDHUHl6qClt-qLdr3CAFaKsewoeTKsCqpaGIenqp_M33\" rel=\"nofollow\" target=\"_blank\">www.bostonbeer.com<\/a>, which includes links to our respective brand websites.\u202f<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachments<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/eb6ca30e-e4cd-4de6-95aa-e3fdd8fa5b1d\">LYTT\u00ae Electric Coolers\u2122 Contains 15% ABV<\/a>\n        <\/li>\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/89667cf8-db33-4baf-ac6b-bf1d1abdefaa\">Introducing LYTT\u00ae Electric Coolers\u2122<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcxNjUyMCM3NTkyNzY1IzIyODU3Njg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDg2NmVkZjYtYmZmMi00OGJjLTliODQtNzljYWRmYWU1OGM4LTEyOTczMTgtMjAyNi0wNS0xMS1lbg==\/tiny\/Boston-Beer-Company.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Brittany Zahoruiko\r\nThe Boston Beer Company\r\n617-368-5000\r\nbrittany.zahoruiko@bostonbeer.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers Boston, May 11, 2026 (GLOBE NEWSWIRE) &#8212; The bright minds behind some of The Boston Beer Company\u2019s biggest innovations today introduce LYTT\u00ae Electric Coolers\u2122, the newest single-serve beverage to light up the growing ready-to-drink space. Packaged in unique, patent pending lightbulb-shaped containers that are glow-in-the-dark, resealable, and widely recyclable, LYTT Electric Coolers are available in six full-flavored, cocktail-inspired styles, all with 15% ABV (alcohol by volume) to electrify drinking occasions for drinkers age 21-plus. \u201cLytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-960789","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers Boston, May 11, 2026 (GLOBE NEWSWIRE) &#8212; The bright minds behind some of The Boston Beer Company\u2019s biggest innovations today introduce LYTT\u00ae Electric Coolers\u2122, the newest single-serve beverage to light up the growing ready-to-drink space. Packaged in unique, patent pending lightbulb-shaped containers that are glow-in-the-dark, resealable, and widely recyclable, LYTT Electric Coolers are available in six full-flavored, cocktail-inspired styles, all with 15% ABV (alcohol by volume) to electrify drinking occasions for drinkers age 21-plus. \u201cLytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light &hellip; Continue reading &quot;The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. 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LYTT\u00ae Electric Coolers\u2122 - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/","og_locale":"en_US","og_type":"article","og_title":"The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122 - Market Newsdesk","og_description":"Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers Boston, May 11, 2026 (GLOBE NEWSWIRE) &#8212; The bright minds behind some of The Boston Beer Company\u2019s biggest innovations today introduce LYTT\u00ae Electric Coolers\u2122, the newest single-serve beverage to light up the growing ready-to-drink space. Packaged in unique, patent pending lightbulb-shaped containers that are glow-in-the-dark, resealable, and widely recyclable, LYTT Electric Coolers are available in six full-flavored, cocktail-inspired styles, all with 15% ABV (alcohol by volume) to electrify drinking occasions for drinkers age 21-plus. \u201cLytt stands for standing out in the crowd. The single-serve convenience factor packs a punch on flavor and ABV while clearly signaling that our drinker is ready to light &hellip; Continue reading \"The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT\u00ae Electric Coolers\u2122\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-11T13:24:33+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcxNjUyMCM3NTkyNzY1IzIyODU3Njg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-lights-up-ready-to-drink-market-with-all-new-15-alc-lytt-electric-coolers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. 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