{"id":959879,"date":"2026-05-07T10:03:12","date_gmt":"2026-05-07T14:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\/"},"modified":"2026-05-07T10:03:12","modified_gmt":"2026-05-07T14:03:12","slug":"wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\/","title":{"rendered":"WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth<\/b><\/p>\n<p class=\"bwalignc\"><b><i>\u2013 AWS to Power New AI-Driven Experiences, Serve as Presenting Partner of WNBA Live, and Join the WNBA Changemakers Collective \u2013<\/i><\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Women\u2019s National Basketball Association (WNBA) and Amazon Web Services (AWS) today announced a multi-year partnership focused on enhancing fan engagement, introducing innovative advanced analytics and data insights, and accelerating the league\u2019s continued growth. AWS will become the Official Cloud and Cloud AI Partner of the WNBA, in addition to joining the WNBA Changemakers Collective. The partnership marks AWS\u2019s first with a women\u2019s professional sports league and builds on its work across sports to help organizations drive innovation, accelerate growth and engage fans globally.<\/p>\n<p>\nAt the center of the partnership is the launch of WNBA Inside the Game powered by AWS, a new advanced statistics platform that will elevate how fans experience and understand the game. Leveraging AWS\u2019s cloud and artificial intelligence capabilities, the platform will turn real-time player tracking data into easy-to-understand insights \u2013 bringing fans closer to every play, possession, and performance.<\/p>\n<p>\nAvailable across the WNBA App, WNBA.com and during live games, Inside the Game is designed to deliver advanced analytics to fans worldwide. New AI-powered metrics will spotlight aspects of the game that haven\u2019t been captured before in the women\u2019s game, including how players impact defenses with and without the ball and the true difficulty of every shot attempt. Throughout the season, AWS and the league will introduce WNBA Gravity, followed by WNBA Shot Difficulty.<\/p>\n<p>\n\u201cWe view this partnership as integral to the next phase of growth for the WNBA,\u201d said WNBA Chief Growth Officer Colie Edison. \u201cFrom unlocking deeper insights to creating more immersive fan experiences and driving innovation, we are excited to welcome AWS as a partner and Changemaker and look forward to building the future of women\u2019s basketball together.\u201d<\/p>\n<p>\n\u201cAs the WNBA enters its 30th season, we&#8217;re proud to join as both an innovation partner and a Changemaker, committed to using AWS&#8217;s cloud and AI capabilities to elevate the fan experience and support the continued growth of women&#8217;s basketball,\u201d said AWS Global Director of Strategic Partnerships, Kristin Shaff. \u201cThrough WNBA Inside the Game, we&#8217;re bringing AI-powered analytics to the women&#8217;s game, giving fans new ways to appreciate the skill and strategy WNBA players bring to the court every game. This is just the first chapter of what we&#8217;re building together, and we couldn&#8217;t be more excited to get started.\u201d<\/p>\n<p>\nAs part of the partnership, AWS will also serve as the Presenting Partner of WNBA Live, the league\u2019s fan festival held during AT&amp;T WNBA All-Star 2026 in Chicago. Taking place July 24 &#8211; 25 at McCormick Place, WNBA Live brings together basketball, entertainment and culture through player appearances, performances and interactive experiences that reflect the league\u2019s influence across sport, fashion and music.<\/p>\n<p>\nAWS will also join the WNBA Changemakers Collective, a first-of-its-kind group of purpose-driven companies working to empower players, elevate the league\u2019s visibility and drive business transformation across women\u2019s sports. AWS joins fellow Changemakers Ally, AT&amp;T, CarMax, Deloitte, Google and Nike as part of a shared commitment to innovation and long-term growth.<\/p>\n<p><b><span class=\"bwuline\">About the WNBA<\/span><\/b><\/p>\n<p>\nTipping off its historic 30<sup>th<\/sup> season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women\u2019s basketball globally. The WNBA\u2019s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&amp;T, AWS, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.<\/p>\n<p><b><span class=\"bwuline\">About AWS<\/span><\/b><\/p>\n<p>\nAmazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AI accessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Faws.amazon.com%2F&amp;esheet=54530615&amp;newsitemid=20260507222067&amp;lan=en-US&amp;anchor=aws.amazon.com&amp;index=1&amp;md5=315e8f961dbd62e9aa26c053fa527f7a\">aws.amazon.com<\/a> and follow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FAWSNewsroom&amp;esheet=54530615&amp;newsitemid=20260507222067&amp;lan=en-US&amp;anchor=%40AWSNewsroom&amp;index=2&amp;md5=b9b299aaa5cd767b2613f585739208ae\">@AWSNewsroom<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260507222067r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260507222067\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260507222067\/en\/<\/a><\/span><\/p>\n<p>\nSam Tager, <a rel=\"nofollow\" href=\"mailto:stager@nba.com\">stager@nba.com<br \/>\n<\/a><br \/>Jaden Pena, <a rel=\"nofollow\" href=\"mailto:japena@wnba.com\">japena@wnba.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Sports Professional Services Internet Licensing (Sports) Data Management Consumer Apps\/Applications Technology Artificial Intelligence Data Analytics Women Basketball<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260507222067\/en\/2798126\/3\/WNBA_AWS_Lockup.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth \u2013 AWS to Power New AI-Driven Experiences, Serve as Presenting Partner of WNBA Live, and Join the WNBA Changemakers Collective \u2013 NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Women\u2019s National Basketball Association (WNBA) and Amazon Web Services (AWS) today announced a multi-year partnership focused on enhancing fan engagement, introducing innovative advanced analytics and data insights, and accelerating the league\u2019s continued growth. AWS will become the Official Cloud and Cloud AI Partner of the WNBA, in addition to joining the WNBA Changemakers Collective. The partnership marks AWS\u2019s first with a women\u2019s professional sports league and builds on its work across sports to help organizations drive innovation, accelerate growth and engage fans &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-959879","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth \u2013 AWS to Power New AI-Driven Experiences, Serve as Presenting Partner of WNBA Live, and Join the WNBA Changemakers Collective \u2013 NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Women\u2019s National Basketball Association (WNBA) and Amazon Web Services (AWS) today announced a multi-year partnership focused on enhancing fan engagement, introducing innovative advanced analytics and data insights, and accelerating the league\u2019s continued growth. AWS will become the Official Cloud and Cloud AI Partner of the WNBA, in addition to joining the WNBA Changemakers Collective. The partnership marks AWS\u2019s first with a women\u2019s professional sports league and builds on its work across sports to help organizations drive innovation, accelerate growth and engage fans &hellip; Continue reading &quot;WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T14:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260507222067r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth\",\"datePublished\":\"2026-05-07T14:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/\"},\"wordCount\":810,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260507222067r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wnba-and-aws-announce-multi-year-partnership-to-drive-fan-engagement-innovation-and-growth\\\/\",\"name\":\"WNBA and AWS Announce Multi-Year Partnership to Drive Fan Engagement, Innovation and Growth - 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AWS will become the Official Cloud and Cloud AI Partner of the WNBA, in addition to joining the WNBA Changemakers Collective. 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