{"id":959555,"date":"2026-05-07T07:05:56","date_gmt":"2026-05-07T11:05:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/"},"modified":"2026-05-07T07:05:56","modified_gmt":"2026-05-07T11:05:56","slug":"mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/","title":{"rendered":"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace"},"content":{"rendered":"

<\/p>\n

MRI<\/b>\u2011Simmons and Experian Expand Collaboration to Bring Research<\/b>\u2011Based Audiences to Experian\u2019s Data Marketplace<\/b><\/p>\n

By translating MRI<\/i><\/b>\u2011Simmons\u2019 nationally representative consumer research into modeled audiences, the collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media<\/i><\/b>\u2011ready audiences.<\/i><\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nToday, MRI\u2011Simmons announced an expanded collaboration with Experian, a leading global data and technology company, to make audience segments derived from MRI\u2011Simmons\u2019 nationally representative consumer research available through Experian\u2019s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI\u2011Simmons\u2019 consumer research, then activate those audiences at scale through Experian\u2019s platform and distribution network.<\/p>\n

\nExperian customers can now select from a broad range of MRI-Simmons audience segments that reflect the motivations, attitudes, and behaviors shaping consumer decisions. Grounded in research from MRI-Simmons\u2019 national consumer study and enabled by Experian\u2019s modeling engine, these segments use research\u2011based modeling to scale insights for broader audience reach.<\/p>\n

\nMarketers can activate these audiences through Experian Curated Deals, which integrate data, identity, inventory, and intelligent optimization to drive advertising efficiency. This gives marketers a streamlined path from audience planning to activation by aligning audience segments informed by MRI\u2011Simmons\u2019 insights with suitable media.<\/p>\n

\n\u201cOur expanded collaboration with Experian is empowering marketers to unlock deeper insights and create breakthrough campaigns,\u201d said Joshua Pisano, General Manager of Global Media, NIQ and MRI-Simmons. “By joining forces with innovative partners like Experian, we\u2019re not just delivering access to high quality consumer insights derived from our products, we\u2019re innovating the future of privacy-first, data-driven marketing.\u201d<\/p>\n

\nIn addition to syndicated segments, MRI\u2011Simmons provides custom audience development for brands seeking more specialized targeting. Custom segments can be made available in Experian\u2019s data marketplace, empowering marketers to plan and activate campaigns through Experian\u2019s trusted network of integrated platforms.<\/p>\n

\n\u201cMaking MRI\u2011Simmons\u2019 research\u2011based audiences available through our data marketplace enables brands to understand their audiences on a deeper level, not just who they are, but what drives their decisions,\u201d said Jake Abraham, Head of Strategic Partnerships at Experian. \u201cWith our Curated Deals, marketers can seamlessly turn these insights into action, activating the right audiences across channels through our integrated platform network.\u201d<\/p>\n

FAQs<\/b><\/p>\n

How do MRI<\/b>\u2011Simmons and Experian work together in this partnership?<\/b><\/p>\n

\nMRI\u2011Simmons and Experian bring together best\u2011in\u2011class consumer understanding and advanced activation capabilities to help marketers move seamlessly from insight to impact. MRI\u2011Simmons provides rich, survey\u2011based consumer insights that reveal motivations, attitudes, and behaviors, while Experian applies its modeling expertise to translate those insights into scalable, privacy\u2011responsible audiences that can be activated across leading media platforms.<\/p>\n

What role does MRI<\/b>\u2011Simmons play versus Experian in developing and activating audiences?<\/b><\/p>\n

\nMRI\u2011Simmons serves as the source of consumer intelligence, delivering deep, research\u2011driven insights that inform how audiences are defined and understood. Experian is responsible for modeling those research\u2011based insights and operationalizing them within its ecosystem, enabling distribution to third\u2011party platforms for campaign activation. This clear division ensures each company focuses on its core strengths.<\/p>\n

Are MRI<\/b>\u2011Simmons consumer survey insights used directly for campaign activation?<\/b><\/p>\n

\nNo. MRI\u2011Simmons insights are not used directly for activation. Instead, MRI Simmons\u2019 survey-based research informs the strategic design and definition of audiences. Experian then uses those research- derived insights as inputs to create modeled audiences that are suitable for activation within its platform and partner environments.<\/p>\n

How are MRI<\/b>\u2011Simmons research insights transformed into addressable audiences for media activation?<\/b><\/p>\n

\nMRI Simmons provides foundational consumer insights based on robust, nationally representative research. Experian applies advanced analytics and modeling techniques to translate those insights into scalable audience segments. These modeled audiences are then made available through Experian\u2019s partner network, allowing marketers to reach consumers in a way that reflects real-world attitudes and behaviors uncovered by MRI Simmons research.<\/p>\n

What benefits do marketers gain from combining MRI<\/b>\u2011Simmons consumer insights with Experian\u2019s modeling and activation capabilities?<\/b><\/p>\n

\nMarketers gain the ability to pair deep human understanding with real world scale. MRI Simmons delivers trusted insight into why consumers think and behave the way they do, while Experian brings those insights to life through modeled audiences that can be activated across the media ecosystem. The result is more informed planning, more relevant targeting, and campaigns that better connect with consumers\u2014without compromising privacy or role clarity.<\/p>\n

About MRI<\/b>\u2011Simmons<\/b><\/p>\n

\nMRI\u2011Simmons, a joint venture majority\u2011owned by NIQ, is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI\u2011Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight\u2011driven audience development. Powered by address\u2011based probabilistic sampling, MRI\u2011Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity\u2014resulting in the most accurate view of the American consumer.<\/p>\n

\nTo learn more, visit www.mrisimmons.com<\/a>.<\/p>\n

About Experian<\/b><\/p>\n

\nExperian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.<\/p>\n

\nWe operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.<\/p>\n

\nWe invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.<\/p>\n

\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n

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KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Finance Marketing Communications Professional Services Software Media Digital Marketing Data Analytics Data Management<\/p>\n

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MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace By translating MRI\u2011Simmons\u2019 nationally representative consumer research into modeled audiences, the collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media\u2011ready audiences. NEW YORK–(BUSINESS WIRE)– Today, MRI\u2011Simmons announced an expanded collaboration with Experian, a leading global data and technology company, to make audience segments derived from MRI\u2011Simmons\u2019 nationally representative consumer research available through Experian\u2019s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI\u2011Simmons\u2019 consumer research, then activate those audiences at scale through Experian\u2019s platform and distribution network. Experian customers can now select from a broad range of MRI-Simmons audience segments that reflect the motivations, attitudes, and behaviors shaping … <\/p>\n

Continue reading “MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-959555","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace By translating MRI\u2011Simmons\u2019 nationally representative consumer research into modeled audiences, the collaboration helps marketers turn consumer motivations, attitudes, and behaviors into scalable, media\u2011ready audiences. NEW YORK–(BUSINESS WIRE)– Today, MRI\u2011Simmons announced an expanded collaboration with Experian, a leading global data and technology company, to make audience segments derived from MRI\u2011Simmons\u2019 nationally representative consumer research available through Experian\u2019s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI\u2011Simmons\u2019 consumer research, then activate those audiences at scale through Experian\u2019s platform and distribution network. 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NEW YORK–(BUSINESS WIRE)– Today, MRI\u2011Simmons announced an expanded collaboration with Experian, a leading global data and technology company, to make audience segments derived from MRI\u2011Simmons\u2019 nationally representative consumer research available through Experian\u2019s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI\u2011Simmons\u2019 consumer research, then activate those audiences at scale through Experian\u2019s platform and distribution network. Experian customers can now select from a broad range of MRI-Simmons audience segments that reflect the motivations, attitudes, and behaviors shaping … Continue reading \"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-07T11:05:56+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260507403163r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace","datePublished":"2026-05-07T11:05:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/"},"wordCount":1035,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260507403163r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace\/","name":"MRI\u2011Simmons and Experian Expand Collaboration to Bring Research\u2011Based Audiences to Experian\u2019s Data Marketplace - 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