{"id":959545,"date":"2026-05-07T07:04:41","date_gmt":"2026-05-07T11:04:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/widmer-brothers-launches-stay-sunny-campaign-a-full-brand-refresh-across-its-portfolio\/"},"modified":"2026-05-07T07:04:41","modified_gmt":"2026-05-07T11:04:41","slug":"widmer-brothers-launches-stay-sunny-campaign-a-full-brand-refresh-across-its-portfolio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/widmer-brothers-launches-stay-sunny-campaign-a-full-brand-refresh-across-its-portfolio\/","title":{"rendered":"Widmer Brothers Launches \u201cStay Sunny\u201d Campaign, a Full Brand Refresh Across Its Portfolio"},"content":{"rendered":"

\nStay Sunny Brings Renewed Energy to the Historic Oregon Brand Through New Beers, Refreshed Packaging, and a Multichannel\u00a0Marketing Campaign Rooted in Portland and Extending\u00a0Across Oregon and the Pacific Northwest
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PORTLAND, Ore., May 07, 2026 (GLOBE NEWSWIRE) — Widmer Brothers Brewing<\/strong><\/a>, <\/strong>the creator of the Original American Hefeweizen and a craft brand by Tilray Brands, Inc<\/a>. (NASDAQ: TLRY and TSX: TLRY), today announced the launch of \u2018Stay Sunny\u2019<\/strong>, a full brand refresh across its entire Hefe portfolio, marking a new chapter for one of Oregon\u2019s most iconic breweries and the originators of the American Hefeweizen. Stay Sunny\u00a0represents\u00a0a refreshed brand expression, new packaging across the portfolio, new accessible pack formats, and one of the brand\u2019s largest and most sustained marketing efforts in recent years.<\/p>\n

The Stay Sunny launch also brings new momentum to the Widmer portfolio with the introduction of two beers:<\/p>\n

\n Hefe Light<\/strong>: A bright,\u00a0low-calorie,\u00a04%\u00a0ABV twist on Widmer\u2019s iconic American Hefeweizen, brewed with yuzu and grapefruit. Designed for easy drinking, Hefe Light embodies the Stay Sunny mindset \u2014 approachable, refreshing, and full of flavor.<\/p>\n

\n Timbers Pils:<\/strong> Building on Widmer Brothers\u2019 longstanding partnership\u00a0as the official craft beer of the\u00a0Portland Timbers. This\u00a0Northwest style\u00a0Pilsner delivers a crisp, floral, created with game days, backyard BBQs, and communal moments in mind.\u00a0This brew is available on-tap in\u00a0Providence Park\u00a0and\u00a0in cans\u00a0in your local Oregon beer isle.\u00a0<\/p>\n

\u201cStay Sunny is a rallying cry not just for Widmer, but for craft drinkers today,\u201d said Brian Hughes, Senior Brand Director, Widmer Brothers Brewing. \u201cIt\u2019s\u00a0a confident, optimistic expression of Widmer that honors our deep roots and brand heritage in the Pacific Northwest, while meeting Oregonians where they are now \u2014 both in terms of regional pride and accessibility of craft beer. With Stay Sunny,\u00a0we\u2019re\u00a0investing meaningfully in the brand\u2019s future, our connection to the Pacific Northwest, and a continued commitment to delivering\u00a0top-quality\u00a0craft beer at an incredible value to reaffirm Widmer\u2019s leadership in craft beer and deepen our connection to\u00a0Portland\u00a0community.\u201d<\/p>\n

At its core, Stay Sunny is both a return to Widmer\u2019s roots and a modern expression of what the brand stands for today. The rallying cry draws from three defining truths:<\/p>\n

\n Brand history<\/strong>: When the Widmer Brothers first poured Hefeweizen in Portland bars in 1986, they famously searched for the sunniest spot in the room to\u00a0showcase\u00a0the beer\u2019s signature cloudy glow, a small but meaningful act that reflected their belief in warmth, approachability, and connection.<\/p>\n

\n Regional perspective:<\/strong> In the Pacific Northwest\u00a0(and especially in Portland)\u00a0sunshine is fleeting, but when it appears, it transforms the city. It brings people outside, into parks, patios, and shared moments. Stay Sunny is Widmer\u2019s way of capturing and celebrating that energy.<\/p>\n

\n Optimism as a mindset:<\/strong> Stay Sunny is\u00a0ultimately a\u00a0state of mind,\u00a0an internal disposition of resilient optimism that\u00a0doesn\u2019t\u00a0depend on perfect conditions.<\/p>\n

Together, these ideas anchor a campaign designed to reconnect Widmer with the fabric of Portland while\u00a0re-energizing\u00a0its presence across Oregon and the broader Pacific Northwest.<\/p>\n

The refresh is supported by a high impact,\u00a0multi-month\u00a0campaign that includes:<\/p>\n