{"id":959431,"date":"2026-05-07T03:04:20","date_gmt":"2026-05-07T07:04:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/"},"modified":"2026-05-07T03:04:20","modified_gmt":"2026-05-07T07:04:20","slug":"lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/","title":{"rendered":"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery<\/b><\/p>\n<p><i>Advancing sustainable, high-quality naturals through end<\/i>\u2011<i>to<\/i>\u2011<i>end stewardship<\/i><\/p>\n<p>GRASSE, France&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2Flmr-naturals%2F&amp;esheet=54530864&amp;newsitemid=20260506065669&amp;lan=en-US&amp;anchor=LMR+Naturals+by+IFF&amp;index=1&amp;md5=deda7347f15a2a3045cbdeacf25d35a3\">LMR Naturals by IFF<\/a> \u2014 a global leader in natural ingredients for perfumery, cosmetics and flavors \u2014 will debut its latest innovations at the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26\u201327 in Grasse. During the industry event, IFF will unveil new additions to its LMR Hearts collection, highlighting its naturals expertise and pioneering science.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 343px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/2797713\/4\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg\" alt=\"Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory.\" \/><\/p>\n<p style=\"font-size:85%\">Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory.<\/p>\n<\/div>\n<p>\n\u201cResponsible innovation has always been central to LMR,\u201d said Bertrand de Pr\u00e9ville, general manager of LMR. \u201cOur strength lies in our ability to master the full range of natural technologies to support perfumers\u2019 creativity. We\u2019re connecting nature, science and creation to drive sustainable growth and deliver added value to our customers at global scale.\u201d<\/p>\n<p><b><span class=\"bwuline\">Four New LMR Hearts Introduced at SIMPPAR<br \/>\n<br \/><\/span><\/b>LMR Naturals\u2019 new LMR Hearts<b>, <\/b>each developed through long\u2011term sourcing partnerships, sustainable agricultural practices and precision molecular distillation and<b \/>fractionation at LMR\u2019s Grasse site include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Lavandin Heart France, <\/b>with<b \/>a<b \/>strong coumarin profile for a more gourmand note\n<\/li>\n<li><b>Armoise Heart Morocco, <\/b>which is<b \/>richer in thujones for a fresher, more diffusive impact\n<\/li>\n<li><b>Ylang Heart Madagascar, <\/b>offering<b \/>a unique \u201cextra grade\u201d, creamy and solar olfactive profile\n<\/li>\n<li><b>Geranium Heart Egypt,<\/b> featuring a fruity-lychee profile without conventional minty aspects\n<\/li>\n<\/ul>\n<p>\n\u201cThese new Hearts illustrate how science and sourcing expertise can elevate natural ingredients,\u201d said Bernard Blerot, VP R&amp;D Naturals at IFF. \u201cThey provide greater purity and focus while maintaining the integrity of the natural material and demonstrate our team\u2019s scientific stewardship.\u201d<\/p>\n<p><b><span class=\"bwuline\">Natural Ingredients Innovation<br \/>\n<br \/><\/span><\/b>The four LMR Hearts launched at SIMPPAR follow several natural ingredient innovations introduced earlier this year, including:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Tonka Bean CO\u2082 Absolute<\/b>, produced using renewable supercritical CO\u2082 extraction at LMR\u2019s Aumont\u2011Aubrac facility in France\n<\/li>\n<li><b>Osmanthus Absolute Fruity China<\/b>, a fruit\u2011forward interpretation developed as a captive natural for IFF perfumers\n<\/li>\n<li><b>Pulpextract\u2122 Passion Fruit and Raspberry<\/b>, two new fruit ingredients offering vivid, juicy profiles exclusively for IFF perfumers\n<\/li>\n<\/ul>\n<p>\nEach new natural ingredient responds to sustained consumer interest in fruity and gourmand fragrance notes, which IFF insights show make up a significant and enduring share of women\u2019s fragrances. LMR strives to continuously expand the perfumer\u2019s palette with naturals that combine innovation, sustainability and olfactive expression.<\/p>\n<p>\nThese launches support IFF\u2019s 25\u2011year investment in LMR and sustainable, natural materials, embedding pioneering science \u2014 from seed and cultivation to harvesting and extraction \u2014 in perfumers&#8217; creativity at scale. In late May, IFF will further strengthen this integrated ecosystem with the inauguration of the Domaine des Naturals LMR in Grasse, a dedicated experimental field for raw materials that underscores its long\u2011term commitment to the future of naturals and innovation.<\/p>\n<p>\nLMR Naturals\u2019 integrated natural ingredients platform combines long\u2011term sourcing partnerships, agronomy\u2011led sustainability programs and internally operated extraction technologies \u2014 including molecular distillation, fractionation, CO\u2082 extraction and more. By operating these technologies on its own sites, LMR Naturals and its internal team of experts can focus on the most desirable olfactive molecules as selected by perfumers. With this approach, LMR Naturals delivers traceable, sustainable and performance\u2011driven natural ingredients for fine fragrance and other applications.<\/p>\n<p><b>About LMR Naturals by IFF<br \/>\n<br \/><\/b>Founded in 1983 by <b>Monique R\u00e9my<\/b> and acquired by <b>IFF<\/b> in 2000, <b>LMR Naturals<\/b> is a trademarked capability within IFF dedicated to the development of high\u2011quality, innovative and sustainably sourced natural ingredients. LMR Naturals supports perfumers worldwide with a broad portfolio of naturals across <b>fine fragrance, beauty, personal care, home care and flavorists with taste applications<\/b>.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2Flmr-naturals%2F&amp;esheet=54530864&amp;newsitemid=20260506065669&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.iff.com%2Fscent%2Flmr-naturals%2F&amp;index=2&amp;md5=3c5905b6bafd62135723e802247bdfc6\"><b>https:\/\/www.iff.com\/scent\/lmr-naturals\/<\/b><\/a>.<\/p>\n<p><b>Welcome to IFF<br \/>\n<br \/><\/b>At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent, food ingredients, health and biosciences, we\u2019re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love \u2014 advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, LinkedIn, Instagram and Facebook.<\/p>\n<p>\n\u00a9 2026 by International Flavors &amp; Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260506065669r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/<\/a><\/span><\/p>\n<p>\nJudith Gross, VP, Communications &amp; Branding<br \/>\n<br \/>Department: Scent<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:scentmediarequest@iff.com\">scentmediarequest@iff.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> France Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Manufacturing Food\/Beverage Other Science Other Technology Cosmetics Retail Environment Science Sustainability Chemicals\/Plastics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/2797713\/3\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/729366\/3\/New_IFF_logo_2019.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery Advancing sustainable, high-quality naturals through end\u2011to\u2011end stewardship GRASSE, France&#8211;(BUSINESS WIRE)&#8211;LMR Naturals by IFF \u2014 a global leader in natural ingredients for perfumery, cosmetics and flavors \u2014 will debut its latest innovations at the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26\u201327 in Grasse. During the industry event, IFF will unveil new additions to its LMR Hearts collection, highlighting its naturals expertise and pioneering science. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/ Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory. \u201cResponsible innovation has always been central to LMR,\u201d said Bertrand de &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-959431","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery Advancing sustainable, high-quality naturals through end\u2011to\u2011end stewardship GRASSE, France&#8211;(BUSINESS WIRE)&#8211;LMR Naturals by IFF \u2014 a global leader in natural ingredients for perfumery, cosmetics and flavors \u2014 will debut its latest innovations at the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26\u201327 in Grasse. During the industry event, IFF will unveil new additions to its LMR Hearts collection, highlighting its naturals expertise and pioneering science. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/ Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory. \u201cResponsible innovation has always been central to LMR,\u201d said Bertrand de &hellip; Continue reading &quot;LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T07:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/2797713\/4\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery\",\"datePublished\":\"2026-05-07T07:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/\"},\"wordCount\":793,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260506065669\\\/en\\\/2797713\\\/4\\\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\\\/\",\"name\":\"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/","og_locale":"en_US","og_type":"article","og_title":"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery - Market Newsdesk","og_description":"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery Advancing sustainable, high-quality naturals through end\u2011to\u2011end stewardship GRASSE, France&#8211;(BUSINESS WIRE)&#8211;LMR Naturals by IFF \u2014 a global leader in natural ingredients for perfumery, cosmetics and flavors \u2014 will debut its latest innovations at the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26\u201327 in Grasse. During the industry event, IFF will unveil new additions to its LMR Hearts collection, highlighting its naturals expertise and pioneering science. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260506065669\/en\/ Bernard Blerot, VP R&amp;D Naturals at IFF, smelling geranium in a botanical research laboratory. \u201cResponsible innovation has always been central to LMR,\u201d said Bertrand de &hellip; Continue reading \"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-07T07:04:20+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/2797713\/4\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery","datePublished":"2026-05-07T07:04:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/"},"wordCount":793,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260506065669\/en\/2797713\/4\/Bernard_Blerot%2C_VP_R%26D_Naturals_at_IFF.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lmr-naturals-to-showcase-leadership-in-natural-ingredients-at-simppar-the-international-exhibition-of-raw-materials-for-perfumery\/","name":"LMR Naturals to Showcase Leadership in Natural Ingredients at SIMPPAR, the International Exhibition of Raw Materials for Perfumery - 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