{"id":958982,"date":"2026-05-06T09:27:21","date_gmt":"2026-05-06T13:27:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-partners-with-unity-to-deliver-in-app-video-scale-to-advertisers\/"},"modified":"2026-05-06T09:27:21","modified_gmt":"2026-05-06T13:27:21","slug":"nexxen-partners-with-unity-to-deliver-in-app-video-scale-to-advertisers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-partners-with-unity-to-deliver-in-app-video-scale-to-advertisers\/","title":{"rendered":"Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers"},"content":{"rendered":"

\nHigh-attention mobile gaming environments unlock AI-resilient reach beyond the browser
\n<\/h2>\n
\n

NEW YORK, May 06, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen\u2019s platform, Unity\u2019s in-app mobile supply expands buyers\u2019 access to premium mobile environments and gaming inventory through its demand-side platform (\u201cDSP\u201d), Nexxen DSP, as well as third-party DSPs.<\/p>\n

Mobile gaming represents one of the most time-intensive forms of engagement on phones \u2013 a 2025 report found that the\u00a0average mobile gamer spends approximately 8.5 hours per week playing<\/u><\/a>, often while second screening on TV. Unity powers a significant share of this ecosystem, reaching 256M+ monthly active users in the U.S., with more than 71% of the top 1,000 mobile games built on Unity.<\/p>\n

By bringing Unity\u2019s premium inventory into Nexxen\u2019s platform, brands and agencies can seamlessly extend their video footprint into high-attention mobile contexts \u2013 alongside existing Connected TV (\u201cCTV\u201d), digital and other cross-screen investments \u2013 without adding new tools or workflows. Unlike traditional, cookie-based web inventory, in-app mobile environments rely on deterministic signals, ensuring this supply is durable and addressable, even as AI reshapes browsing and traditional identifiers decline.<\/p>\n

\u201cThe traditional web is becoming less predictable, from signal loss to AI-driven behavior shifts,\u201d said Chance Johnson, Chief Commercial Officer, Nexxen. \u201cBy integrating Unity\u2019s in-app inventory into Nexxen\u2019s platform, we\u2019re unlocking video reach through our DSP and others that\u2019s not just resilient, but designed to bring brands where attention is actually landing \u2013 ultimately future-proofing their strategies.\u201d<\/p>\n

\u201cMobile in-app gaming represents a powerful way to reach consumers when they\u2019re truly engaged \u2013 on the go, at home or when they\u2019re second screening and playing a mobile game while watching TV,\u201d said Chris Feo, SVP, Programmatic, Unity. \u201cOur partnership with Nexxen makes it easier for marketers to treat mobile in-app gaming as a must-buy premium channel, extending their video strategies into high-attention environments and driving better outcomes for their brands.\u201d<\/p>\n

\n About Nexxen <\/strong>\n <\/p>\n

Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (\u201cDSP\u201d) and supply-side platform (\u201cSSP\u201d), with the Nexxen Data Platform at its core, we meet the demands of today\u2019s converging media landscape with exclusive audience intelligence, automation and expertise.<\/p>\n

Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.<\/p>\n

\n Forward-Looking Statements<\/strong>\n <\/p>\n

This press release\u00a0contains\u00a0forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are\u00a0identified\u00a0by words such as \u201canticipates,\u201d \u201cbelieves,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201cmay,\u201d \u201ccan,\u201d \u201cwill,\u201d \u201cestimates,\u201d and other similar expressions. However, these words are not the only way\u00a0Nexxen\u00a0identifies\u00a0forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding\u00a0the Nexxen DSP or access to certain inventory sources.\u00a0These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause\u00a0Nexxen\u2019s\u00a0actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions,\u00a0including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand;\u00a0 global\u00a0and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine\/Russia war,\u00a0and how those conditions may adversely impact\u00a0Nexxen\u2019s\u00a0business, customers, and the markets in which\u00a0Nexxen\u00a0competes.\u00a0Nexxen\u00a0cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company\u2019s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov<\/a>) on March 4, 2026. Any forward-looking statements made by\u00a0Nexxen\u00a0in this press release speak only as of the date of this press release, and\u00a0Nexxen\u00a0does not intend to update these forward-looking statements after the date of this press release, except as required by law.\u00a0<\/p>\n

For more information, please contact:<\/strong>
Genevieve Wheeler
Director, Communications
gwheeler@nexxen.com<\/a><\/p>\n

\"\"
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<\/div>\n","protected":false},"excerpt":{"rendered":"

High-attention mobile gaming environments unlock AI-resilient reach beyond the browser NEW YORK, May 06, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen\u2019s platform, Unity\u2019s in-app mobile supply expands buyers\u2019 access to premium mobile environments and gaming inventory through its demand-side platform (\u201cDSP\u201d), Nexxen DSP, as well as third-party DSPs. Mobile gaming represents one of the most time-intensive forms of engagement on phones \u2013 a 2025 report found that the\u00a0average mobile gamer spends approximately 8.5 hours per week playing, often while second screening on TV. Unity powers a … <\/p>\n

Continue reading “Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-958982","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNexxen Partners with Unity to Deliver In-App Video Scale to Advertisers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-partners-with-unity-to-deliver-in-app-video-scale-to-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"High-attention mobile gaming environments unlock AI-resilient reach beyond the browser NEW YORK, May 06, 2026 (GLOBE NEWSWIRE) — Nexxen, the advertising technology platform powered by unique data and media, today announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen\u2019s platform, Unity\u2019s in-app mobile supply expands buyers\u2019 access to premium mobile environments and gaming inventory through its demand-side platform (\u201cDSP\u201d), Nexxen DSP, as well as third-party DSPs. Mobile gaming represents one of the most time-intensive forms of engagement on phones \u2013 a 2025 report found that the\u00a0average mobile gamer spends approximately 8.5 hours per week playing, often while second screening on TV. 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