{"id":958962,"date":"2026-05-06T09:06:12","date_gmt":"2026-05-06T13:06:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-brings-wraps-nationwide-in-its-biggest-launch-yet\/"},"modified":"2026-05-06T09:06:12","modified_gmt":"2026-05-06T13:06:12","slug":"sweetgreen-brings-wraps-nationwide-in-its-biggest-launch-yet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-brings-wraps-nationwide-in-its-biggest-launch-yet\/","title":{"rendered":"Sweetgreen Brings Wraps Nationwide in Its Biggest Launch Yet"},"content":{"rendered":"

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Sweetgreen Brings Wraps Nationwide in Its Biggest Launch Yet<\/b><\/p>\n

Fan-favorite wraps expand nationwide following strong test momentum, with a new LTO flavor joining the lineup<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–Sweetgreen<\/a>\u24c7<\/sup> today announced the nationwide launch of Wraps, introducing the format to its menu for the first time with bold flavor and satisfying portions. Following a successful market test across locations in New York, the Midwest, and Los Angeles, Wraps will be available at Sweetgreen restaurants nationwide beginning May 6.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260506257366\/en\/<\/a><\/p>\n

\"Wraps<\/p>\n

Wraps bring the brand\u2019s high-quality, thoughtfully sourced ingredients and scratch cooking into a format that fits seamlessly into busy, everyday routines.<\/p>\n<\/div>\n

\nThe launch marks Sweetgreen\u2019s biggest category expansion beyond its chef-crafted bowls, salads, and plates, introducing a more portable format designed for everyday occasions. All wraps are priced under $15, with the average price around $12.50*. Built to meet guests wherever they are, Wraps bring the brand\u2019s real ingredients and thoughtful sourcing into a format that delivers both convenience and value.<\/p>\n

\nWraps bring the brand\u2019s high-quality, thoughtfully sourced ingredients and scratch cooking into a format that fits seamlessly into busy, everyday routines. Each wrap is built with the same fresh, ingredient-forward approach that Sweetgreen is known for, layering bold flavors, texture, and protein into something that\u2019s both craveable and easy to eat on the go. With the majority of the signature wraps containing 40+ grams of protein, wraps offer a feel-good option for moments when guests want something quick without sacrificing quality. To support that, the team created a custom extra virgin olive oil tortilla in close collaboration with a trusted supplier, free of seed oils and preservatives, designed to meet Sweetgreen\u2019s standards for taste and ingredient integrity.<\/p>\n

\n“We approached wraps the same way we approach everything at Sweetgreen, by focusing on the ingredients and getting every detail right,” said Jonathan Neman, Co-Founder and Chief Executive Officer at Sweetgreen. “We spent years developing this new platform, including creating a new tortilla and sourcing white cheddar and bacon that met our standards, then built each wrap with the same fresh, flavorful ingredients our guests come to us for. They deliver on what people crave. More flavor, more substance, more convenience, at a price point that makes Sweetgreen an everyday choice.”<\/p>\n

\nSince launching in select markets in February, Wraps have quickly built a loyal following, with guests embracing the format and coming back for more. Early feedback has been overwhelmingly positive, with customers calling it \u201cthe best thing I\u2019ve had at Sweetgreen\u201d and \u201ca really filling, worth-it meal.\u201d That enthusiasm has only accelerated on social, where Wraps are already taking off on TikTok – sparking hundreds of videos, over 20 million views, and nearly 800K engagements across #sweetgreenwraps and #sweetgreenwrap – quickly becoming one of the most talked-about items on the menu.<\/p>\n

\nThe menu includes a lineup of familiar favorites, reimagined with bold flavor and Sweetgreen\u2019s ingredient-forward approach:<\/p>\n