{"id":958831,"date":"2026-05-06T08:03:12","date_gmt":"2026-05-06T12:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\/"},"modified":"2026-05-06T08:03:12","modified_gmt":"2026-05-06T12:03:12","slug":"vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\/","title":{"rendered":"VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure<\/b><\/p>\n<p class=\"bwalignc\">\nNew Report Finds Despite Economic Challenges, Small Business Owners Remain Optimistic about Future Growth<\/p>\n<p>TORONTO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.vistaprint.ca%2F&amp;esheet=54528327&amp;newsitemid=20260506885561&amp;lan=en-US&amp;anchor=VistaPrint&amp;index=1&amp;md5=cea165048978b1367ce07644b7b8e22f\">VistaPrint<\/a>, the print and design partner to small businesses, released its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vistaprint.ca%2Fhub%2Fsmall-business-happiness-report&amp;esheet=54528327&amp;newsitemid=20260506885561&amp;lan=en-US&amp;anchor=first+Canadian+survey+on+small+business+owner+%28SBO%29+happiness&amp;index=2&amp;md5=d80740c9bd8dc145918f424fed2c51d2\">first Canadian survey on small business owner (SBO) happiness<\/a>, evaluating how entrepreneurs across the country are feeling and what is driving that sentiment. The survey of 644 Canadian SBOs shows that despite recent economic headwinds and the challenges of entrepreneurship, an overwhelming 87 per cent of Canadian small business owners report being happy today. The research also found that this satisfaction is closely tied to factors such as autonomy, flexibility and a passion for their work.<\/p>\n<p>\n\u201cIt\u2019s inspiring to see that, even in a challenging economic climate, so many small business owners are finding happiness in their entrepreneurial pursuits,\u201d said Dave DeSandre, Senior Vice President, North America at VistaPrint. \u201cWith more than 2.7 million Canadians self-employed, it\u2019s clear that small business ownership is offering people greater control over how they work and build. That\u2019s changing how many are thinking about traditional roles and what it means to be happy and feel fulfilled in their work.\u201d<\/p>\n<p><b>Key Findings Include:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n87 per cent of Canadian small business owners report being happy today, indicating that autonomy and personal fulfillment in entrepreneurship remain a deeply rewarding path.<\/p>\n<\/li>\n<li>\n80 per cent are happier running their own business than they were working for an employer.<\/p>\n<\/li>\n<li>\n56 per cent say their happiness has improved over the past year.<\/p>\n<\/li>\n<li>\n77 per cent of SBOs are confident in their ability to grow or expand their business over the next 12 months.<\/p>\n<ul class=\"bwlistcircle\">\n<li><i>Top planned investments: marketing and customer acquisition (49 per cent), business operations (42 per cent) and technology and automation (35 per cent).<\/i><\/li>\n<\/ul>\n<\/li>\n<li>\n4-in-5 (80 per cent) of SBOs use AI tools at least monthly, with 72 per cent reporting a positive impact on their happiness.<\/p>\n<\/li>\n<\/ul>\n<p><b>Independence is shaping how SBOs define success<br \/>\n<br \/><\/b>According to the findings, 4-in-5 (80 per cent) SBOs say they are happier running their own business than when they worked for someone else, reinforcing the value many place on independence over traditional job security. 67 per cent of SBOs are happier now compared to when they first opened a small business. That satisfaction is closely tied to how they work. 54 per cent cite freedom to set their own schedule, 41 per cent point to doing something they love or are passionate about and 31 per cent name being a business decision maker or leader as key contributors.<\/p>\n<p>\nYounger entrepreneurs report some of the highest levels of satisfaction, with Gen Z SBOs more likely to describe themselves as \u201cvery happy\u201d (45 per cent) while about one third of Millennials (33 per cent) and Gen X (31 per cent) say the same. In contrast, only 19 per cent of Boomer SBOs said they are \u201cvery happy,\u201d though over 80 per cent said they are \u201csomewhat\u201d to \u201cvery\u201d happy across all demographics.<\/p>\n<p><b>Confidence in growth is driving future plans<br \/>\n<br \/><\/b>More than half (56 per cent) of Canadian SBOs report their happiness improved over the last 12 months, suggesting many are finding stability and momentum in their work. This optimism extends into the future, with 77 per cent confident in their ability to grow or expand over the next year. That confidence is reflected in where SBOs plan to invest. Nearly half (49 per cent) prioritize marketing and customer acquisition, 42 per cent business operations, and 35 per cent in technology and automation.<\/p>\n<p>\nAlongside these priorities, many SBOs already use AI tools in their everyday work. 80 per cent say they use AI at least monthly, and more than two thirds (69 per cent) say they use AI at least weekly. Among those using AI at least monthly, 72 per cent say it has a positive impact on their happiness, with common uses including marketing, writing\/documentation, analysis\/problem solving, and communication, which frees valuable time.<\/p>\n<p>\n\u201cAs small business owners look to grow, many are finding new ways to simplify how they work day to day,\u201d DeSandre said. \u201cTools like AI are helping take on time-consuming tasks, so owners spend less time on the backend and more time on building their brand and connecting with customers. That kind of support is helping them operate more efficiently and move their business forward.\u201d<\/p>\n<p>\nThese planned investments point to a forward-looking approach, as SBOs continue to adapt and position their businesses for growth in the year ahead. Technology and tools, including AI, are playing a growing role in how entrepreneurs manage their businesses and support that progress.<\/p>\n<p>\nThe survey&#8217;s findings paint a clear picture\u2014for Canadian entrepreneurs, the autonomy of being their own boss and the passion for their work are powerful drivers that go beyond the bottom line.<\/p>\n<p>\nTo access the full findings from VistaPrint\u2019s 2026 Small Business Happiness Report, please visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vistaprint.ca%2Fhub%2Fsmall-business-happiness-report&amp;esheet=54528327&amp;newsitemid=20260506885561&amp;lan=en-US&amp;anchor=vistaprint.ca%2Fhub%2Fsmall-business-happiness-report&amp;index=3&amp;md5=164c991f5f50b15d1c453212084dad91\">vistaprint.ca\/hub\/small-business-happiness-report<\/a><\/p>\n<p><b>About the research<br \/>\n<br \/><\/b>VistaPrint commissioned YouGov to conduct a research study of 644 small business owners aged 21 to 64 and with 100 employees or less, located in Canada. The data was collected between Feb. 7, 2026 &#8211; Mar 3, 2026 and has a margin of error of \u571f4% at the 95% level of confidence.<\/p>\n<p><b>About VistaPrint<br \/>\n<br \/><\/b>VistaPrint is the print and design partner to millions of small businesses around the world. We help small business owners bring their ideas to life through custom print products, easy-to-use digital tools and expert design support. VistaPrint is a Cimpress company (Nasdaq: CMPR).<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260506885561r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260506885561\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260506885561\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact<br \/>\n<br \/>Ashley McFarlane<br \/>\n<br \/>Account Manager, Talk Shop Media<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ashley@talkshopmedia.com\">ashley@talkshopmedia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Marketing Business Communications Consumer Small Business Entrepreneur<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506885561\/en\/2794015\/3\/VistaPrint_Sticker_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure New Report Finds Despite Economic Challenges, Small Business Owners Remain Optimistic about Future Growth TORONTO&#8211;(BUSINESS WIRE)&#8211;VistaPrint, the print and design partner to small businesses, released its first Canadian survey on small business owner (SBO) happiness, evaluating how entrepreneurs across the country are feeling and what is driving that sentiment. The survey of 644 Canadian SBOs shows that despite recent economic headwinds and the challenges of entrepreneurship, an overwhelming 87 per cent of Canadian small business owners report being happy today. The research also found that this satisfaction is closely tied to factors such as autonomy, flexibility and a passion for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-958831","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure New Report Finds Despite Economic Challenges, Small Business Owners Remain Optimistic about Future Growth TORONTO&#8211;(BUSINESS WIRE)&#8211;VistaPrint, the print and design partner to small businesses, released its first Canadian survey on small business owner (SBO) happiness, evaluating how entrepreneurs across the country are feeling and what is driving that sentiment. The survey of 644 Canadian SBOs shows that despite recent economic headwinds and the challenges of entrepreneurship, an overwhelming 87 per cent of Canadian small business owners report being happy today. The research also found that this satisfaction is closely tied to factors such as autonomy, flexibility and a passion for &hellip; Continue reading &quot;VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T12:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260506885561r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure\",\"datePublished\":\"2026-05-06T12:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/\"},\"wordCount\":943,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260506885561r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vistaprint-2026-small-business-happiness-report-87-of-canadian-small-business-owners-are-happy-and-resilient-proving-passion-outweighs-pressure\\\/\",\"name\":\"VistaPrint 2026 Small Business Happiness Report: 87% of Canadian Small Business Owners Are Happy and Resilient, Proving Passion Outweighs Pressure - 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The survey of 644 Canadian SBOs shows that despite recent economic headwinds and the challenges of entrepreneurship, an overwhelming 87 per cent of Canadian small business owners report being happy today. 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