{"id":958737,"date":"2026-05-06T07:03:06","date_gmt":"2026-05-06T11:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-marks-global-travel-advisor-day-honoring-advisors-worldwide-in-its-30th-anniversary-year\/"},"modified":"2026-05-06T07:03:06","modified_gmt":"2026-05-06T11:03:06","slug":"expedia-group-marks-global-travel-advisor-day-honoring-advisors-worldwide-in-its-30th-anniversary-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-marks-global-travel-advisor-day-honoring-advisors-worldwide-in-its-30th-anniversary-year\/","title":{"rendered":"EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR"},"content":{"rendered":"

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EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH<\/sup> ANNIVERSARY YEAR<\/b><\/p>\n

SEATTLE–(BUSINESS WIRE<\/a>)–
\nExpedia Group is celebrating Global Travel Advisor Day by bringing together Expedia Travel Agent Affiliate Program (TAAP)<\/a> partners across key global markets to recognize the essential role travel advisors play in helping travelers plan, personalize, and navigate travel with confidence.<\/p>\n

\nObserved annually, Global Travel Advisor Day honors the expertise and dedication of travel advisors worldwide. This year\u2019s celebration coincides with Expedia Group\u2019s 30th anniversary, spotlighting three decades of collaboration with the advisor community and the continued evolution of Expedia TAAP as a trusted partner supporting advisor success.<\/p>\n

\nTo mark the occasion, Expedia Group is hosting local partner appreciation events across key markets, including the United States, Mexico, Brazil, Germany, Italy, Singapore, China, Japan, South Korea, Vietnam, Malaysia, Thailand and India. These include a mix of in\u2011person and virtual touchpoints\u2014such as hosted meals, informal meet\u2011ups, and online sessions\u2014designed to celebrate travel advisors, foster connection between Expedia TAAP and its partners, and recognize advisors\u2019 lasting impact on travelers and the wider travel industry.<\/p>\n

\nOver the past three decades, travel advisors have continued to adapt alongside a rapidly changing industry\u2014embracing new technologies while remaining a trusted, human guide during moments of complexity and change.<\/p>\n

\n\u201cService always wins. We didn\u2019t fight the change. We made it our friend and worked with it,\u201d said Robyn Davies, Expedia TAAP partner and travel advisor at WOW! Travel in Melbourne, with nearly five decades of industry experience.<\/p>\n

\n\u201cGlobal Travel Advisor Day is about celebrating the advisors who make travel better for millions of people every day,\u201d said Robin Lawther, Vice President of Expedia TAAP and Business Development. \u201cTheir expertise, resilience, and dedication continue to shape how people experience the world. We\u2019re proud to honor them not just today, but throughout the year, by serving as a trusted partner and empowering them to grow their business.\u201d<\/p>\n

How Expedia TAAP supports travel advisor success year\u2011round<\/b><\/p>\n

\nBuilt specifically for travel advisors and agencies, Expedia TAAP is now used by more than 200,000 travel advisors worldwide. On Global Travel Advisor Day\u2014and every day\u2014Expedia TAAP celebrates the advisors it serves and the critical role they play across the travel ecosystem.<\/p>\n

\nExpedia TAAP focuses on introducing capabilities that help advisors work faster, stay focused on client needs, and grow their businesses\u2014from resolving common queries more quickly through AI, to improving cash\u2011flow flexibility with deferred payments, and enabling advisors to boost earnings by adding their own agency service charge or earning rewards points when making a booking.<\/p>\n

\nThis focus on advisor success is reflected in Expedia TAAP\u2019s global Net Promoter Score\u2014a measure of advisor satisfaction and loyalty\u2014which has increased by more than 750% over the past three years, reaching 51 in 2025. Building on this momentum, Expedia TAAP\u2019s 2026 priorities will further streamline agency operations through enhanced reporting and administrative tools for managers, along with new features designed to simplify booking tracking and reconciliation\u2014reducing operational friction and helping agencies scale more efficiently.<\/p>\n

\nTogether, these investments reflect Expedia TAAP\u2019s commitment to supporting advisor success year\u2011round\u2014combining technology, insight, and partnership in a rapidly evolving, increasingly AI\u2011enabled travel landscape where travelers continue to value trusted human expertise.<\/p>\n

\nAs part of this commitment, Expedia TAAP is also offering a \u2018Sunshine Sale\u2019 for travel advisors and their clients, featuring at least 25% off thousands of hotels worldwide. The sale runs through May 25, 2026 and is valid for travel dates through October 31, 2026.<\/p>\n

\nTo learn more about how the industry has evolved from first-hand accounts of travel advisor partners, see Expedia Group\u2019s recent blog post here<\/a>.<\/p>\n

About Expedia TAAP (Travel Agent Affiliate Program)<\/b><\/p>\n

\nExpedia TAAP (Travel Agent Affiliate Program), part of Expedia Group\u2019s B2B division, is a leading global booking platform that gives travel advisors direct access to Expedia Group\u2019s wide range of hotels, vacation rentals, flights, packages, car rentals, and activities, while earning commission on their bookings. Built specifically to support travel agencies, Expedia TAAP helps them grow through easy\u2011to\u2011use technology, broad supply, competitive rates, and dedicated customer support. To learn more, visit www.expediataap.com<\/a>.<\/p>\n

About Expedia Group<\/b><\/p>\n

\nExpedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group\u2122 connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel.<\/p>\n

\nExpedia Group\u2019s ecosystem includes three flagship consumer brands \u2013 Expedia\u00ae, Hotels.com\u00ae, and Vrbo\u00ae \u2013 the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.<\/p>\n

\n\u00a9 2026 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.<\/p>\n

\nFor more information, visit www.expediagroup.com<\/a>.<\/p>\n

\nFollow Expedia Group on Facebook<\/a>, Instagram<\/a>, X<\/a> and LinkedIn<\/a>.<\/p>\n

FAQs: Global Travel Advisor Day and Expedia TAAP<\/b><\/p>\n

How is Expedia Group celebrating Global Travel Advisor Day in 2026?
\n
<\/b>In 2026, Expedia Group is marking Global Travel Advisor Day and its 30th anniversary by hosting local partner appreciation events for Expedia TAAP travel advisor partners across key markets, including the United States, Mexico, Brazil, Germany, Italy, Singapore, China, Japan, South Korea, Vietnam, Malaysia, Thailand and India.<\/p>\n

How many travel advisors does Expedia TAAP support worldwide?
\n
<\/b>Expedia TAAP supports more than 200,000 travel advisor partners globally through its booking platform, rewards programs and dedicated advisor initiatives.<\/p>\n

What benefits does Expedia TAAP offer travel advisors?
\n
<\/b>Expedia TAAP gives travel advisors access to Expedia Group\u2019s extensive global inventory\u2014including hotels, vacation rentals, flights, packages, car rentals and activities\u2014alongside tools like Agency Service Charge, Expedia TAAP Rewards and flexible payment options to drive efficiency and unlock new revenue. Advisors also benefit from a strong commission model, earning on the full gross booking value (including taxes and fees, with no markups) with 100% of commissions guaranteed and paid on time.<\/p>\n

What is the Expedia TAAP Sunshine Sale and how long does it run?
\n
<\/b>The Expedia TAAP Sunshine Sale is a limited\u2011time promotion for travel advisors and their clients, offering at least 25% off thousands of hotels worldwide. The sale runs through May 25, 2026 and is valid for travel dates through October 31, 2026.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260506437375\/en\/<\/a><\/span><\/p>\n

\nMedia contact: press@expedia.com<\/a><\/p>\n

KEYWORDS:<\/b> Washington United States United Kingdom Mexico Latin America Central America Ireland North America Canada Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Payments Air Transport Software Lodging Vacation Destinations Artificial Intelligence Travel<\/p>\n

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EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR SEATTLE–(BUSINESS WIRE)– Expedia Group is celebrating Global Travel Advisor Day by bringing together Expedia Travel Agent Affiliate Program (TAAP) partners across key global markets to recognize the essential role travel advisors play in helping travelers plan, personalize, and navigate travel with confidence. Observed annually, Global Travel Advisor Day honors the expertise and dedication of travel advisors worldwide. This year\u2019s celebration coincides with Expedia Group\u2019s 30th anniversary, spotlighting three decades of collaboration with the advisor community and the continued evolution of Expedia TAAP as a trusted partner supporting advisor success. To mark the occasion, Expedia Group is hosting local partner appreciation events across key markets, including … <\/p>\n

Continue reading “EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-958737","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/expedia-group-marks-global-travel-advisor-day-honoring-advisors-worldwide-in-its-30th-anniversary-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"EXPEDIA GROUP MARKS GLOBAL TRAVEL ADVISOR DAY, HONORING ADVISORS WORLDWIDE IN ITS 30TH ANNIVERSARY YEAR SEATTLE–(BUSINESS WIRE)– Expedia Group is celebrating Global Travel Advisor Day by bringing together Expedia Travel Agent Affiliate Program (TAAP) partners across key global markets to recognize the essential role travel advisors play in helping travelers plan, personalize, and navigate travel with confidence. 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Observed annually, Global Travel Advisor Day honors the expertise and dedication of travel advisors worldwide. This year\u2019s celebration coincides with Expedia Group\u2019s 30th anniversary, spotlighting three decades of collaboration with the advisor community and the continued evolution of Expedia TAAP as a trusted partner supporting advisor success. 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