{"id":958672,"date":"2026-05-06T06:03:05","date_gmt":"2026-05-06T10:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/"},"modified":"2026-05-06T06:03:05","modified_gmt":"2026-05-06T10:03:05","slug":"ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/","title":{"rendered":"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years<\/b><\/p>\n<p class=\"bwalignc\"><i>The brand that invented Tater Tots is shaping what comes next for the next generation of potato lovers<\/i><\/p>\n<p>PITTSBURGH &amp; CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots \u2013 its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato lovers. As younger consumers and families look for more novelty, fun and convenience in everyday foods, Ore-Ida is bringing playful shapes to the freezer aisle to add personality to every plate.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260506226235\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260506226235\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795989\/4\/dino%2Bstars_bag%2Bproduct_red.jpg\" alt=\"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years\" \/><\/p>\n<p style=\"font-size:85%\">Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years<\/p>\n<\/div>\n<ul class=\"bwlistdisc\">\n<li><b>Dino Tater Tots<\/b> turn mealtime into a prehistoric adventure, tapping into the cross-generational love of dinosaurs &#8211; from childhood nostalgia to pop culture fascination &#8211; in a format that is easy for parents and fun for kids. Bringing a sense of imagination and adventure to the plate, Dino Tater Tots offer a playful new twist.\n<\/li>\n<li><b>Star Tater Tots<\/b> are made for moments that shine. Launching as a partner of America 250, Star Tater Tots will debut with limited-edition America 250 packaging to mark the nation\u2019s 250th anniversary celebrations &#8211; from summer grilling season to everyday dinners that deserve a little extra sparkle.\n<\/li>\n<\/ul>\n<p>\n\u201cOre-Ida invented Tater Tots &#8211; and now, we\u2019re shaping what comes next,\u201d said Claire Lukaszewski, Senior Brand Manager of Ore-Ida. \u201cWith Dino and Star Tater Tots, we\u2019re building on more than 70 years of potato expertise to bring new energy to the category &#8211; delivering the same great taste people expect in formats that feel fun, relevant, and made for today.\u201d<\/p>\n<p>\nThe launch builds on Ore-Ida\u2019s new brand platform \u201cOre-Ida or Nothing\u201d, reinforcing its position as the original in a category often seen as interchangeable. While demand for more playful, shareable food experiences continues to grow, fewer than 1 percent of frozen potato products offer fun shapes beyond the classics<sup>1<\/sup> \u2013 creating a clear opportunity for Ore-Ida to lead the next wave of innovation.<\/p>\n<p>\nBacked by more than 70 years of trust, the brand is uniquely positioned to bring something new to the table \u2013 especially as younger consumers increasingly gravitate toward innovation from brands they already know and love<sup>2,3<\/sup>. Dino and Star Tater Tots are just the beginning, with additional shapes already in development as part of a broader innovation pipeline set to roll out next year.<\/p>\n<p>\nDino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes. For more information, follow Ore-Ida on Instagram @oreida and TikTok @oreida or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kraftheinz.com%2Fore-ida%2Fproducts%2F00013120000812-dino-shaped-tater-tots-seasoned-shredded-potatoes&amp;esheet=54529547&amp;newsitemid=20260506226235&amp;lan=en-US&amp;anchor=Ore-Ida+%28Dino+Tater+Tots%29&amp;index=1&amp;md5=b0783b06f59c1e39f4d3070fe1a9b0af\">Ore-Ida (Dino Tater Tots)<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kraftheinz.com%2Fore-ida%2Fproducts%2F00013120000874-star-shaped-tater-tots-seasoned-shredded-potatoes&amp;esheet=54529547&amp;newsitemid=20260506226235&amp;lan=en-US&amp;anchor=Ore-Ida+%28Star+Tater+Tots%29&amp;index=2&amp;md5=f12fa91d07d29651d00ba3b1c3dfdb35\">Ore-Ida (Star Tater Tots)<\/a>.<\/p>\n<p><sup>1 <\/sup><i>Circana &#8211; MULO &#8211; Latest 13 Weeks Ending 03-29-2026<br \/>\n<br \/><\/i><sup>2<\/sup><i>New Food Experiences for Gen Z (2021)<br \/>\n<br \/><\/i><i><sup>3<\/sup>Feeding Kids (2024)<\/i><\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nKraft Heinz (Nasdaq: KHC) is one of the world\u2019s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including <i>Heinz, Kraft, Philadelphia, Primal Kitchen, <\/i>and <i>Lunchables, <\/i>we are unlocking the full power of our portfolio. We deliver high\u2011quality, great\u2011tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___http%3A%2Fwww.kraftheinzcompany.com%2F___.YXAzOmFibWM6YTpvOjM5MDFjMThkZjk0YzI1MjQ3NDJkNDJkMzkzYzI5MDY3Ojc6MWM1NTo0YjZhZmU0ZmI3ODQ5ODk0MWY0ZmViZDU1ZjRmYzFmYmVhOTNlNThkNGU5OGJlYzg1MTczZjY4ODg1MjQxMDhhOmg6VDpO&amp;esheet=54529547&amp;newsitemid=20260506226235&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=3&amp;md5=581306da1659e31c9859b98b0a8e9cb3\">www.kraftheinzcompany.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260506226235r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260506226235\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260506226235\/en\/<\/a><\/span><\/p>\n<p>\nAlison Brod Marketing + Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kraftheinz@abmc-us.com\">Kraftheinz@abmc-us.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Supermarket Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795989\/3\/dino%2Bstars_bag%2Bproduct_red.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795984\/3\/Ore-Ida_Logo_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years The brand that invented Tater Tots is shaping what comes next for the next generation of potato lovers PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211; For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots \u2013 its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-958672","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years The brand that invented Tater Tots is shaping what comes next for the next generation of potato lovers PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211; For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots \u2013 its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato &hellip; Continue reading &quot;Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T10:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795989\/4\/dino%2Bstars_bag%2Bproduct_red.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years\",\"datePublished\":\"2026-05-06T10:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/\"},\"wordCount\":700,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260506226235\\\/en\\\/2795989\\\/4\\\/dino%2Bstars_bag%2Bproduct_red.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\\\/\",\"name\":\"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years - 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Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots \u2013 its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato &hellip; Continue reading \"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-06T10:03:05+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795989\/4\/dino%2Bstars_bag%2Bproduct_red.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years","datePublished":"2026-05-06T10:03:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/"},"wordCount":700,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260506226235\/en\/2795989\/4\/dino%2Bstars_bag%2Bproduct_red.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-goes-prehistoric-and-celestial-with-new-dino-and-star-tater-tots-its-first-new-shapes-in-nearly-twenty-years\/","name":"Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots \u2013 its First New Shapes in Nearly Twenty Years - 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