{"id":958003,"date":"2026-05-05T06:58:24","date_gmt":"2026-05-05T10:58:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\/"},"modified":"2026-05-05T06:58:24","modified_gmt":"2026-05-05T10:58:24","slug":"simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\/","title":{"rendered":"simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen<\/b><\/p>\n<p class=\"bwalignc\"><i>Exclusive to DG, simmer &amp; stir blends elevated design and effortless performance value-priced at $12 or less<\/i><\/p>\n<p>GOODLETTSVILLE, Tenn.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDollar General (NYSE: DG) today announced the launch of <i>simmer &amp; stir<\/i>, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, <i>simmer &amp; stir<\/i> delivers joy in every slice, stir and serve.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260505310307\/en\/2794383\/4\/DollarGeneral_SimmerAndStir.jpg\" alt=\"The simmer &amp; stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable.\" \/><\/p>\n<p style=\"font-size:85%\">The simmer &amp; stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable.<\/p>\n<\/div>\n<p>\nThe <i>simmer &amp; stir<\/i> assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable. From prep to serve, the line delivers high-quality essentials with an upscale look, all at DG\u2019s affordable prices.<\/p>\n<p>\n\u201cWith <i>simmer &amp; stir<\/i>, we\u2019re making it possible for customers to refresh their kitchens with tools that look great, perform beautifully and fit their budget,\u201d said Natalie McConnell, vice president, division merchandise manager of apparel, holiday and home. \u201cIt\u2019s about delivering joy to the everyday cooking experience, whether you\u2019re mixing, measuring, flipping or serving.\u201d<\/p>\n<p>\nThe assortment includes measuring cups and spoons, mixing bowls and elevated silicon and nylon tools including spatulas, spoons, turners, tongs, whisks and more. Each item is designed with durability, comfort and modern aesthetics in mind, giving customers a simple way to upgrade their kitchens without overspending.<\/p>\n<p>\nAll <i>simmer &amp; stir<\/i> items are priced at $12 or less, with the majority between $2 and $3.50, reinforcing Dollar General\u2019s commitment to value without compromise.<\/p>\n<p><i>simmer &amp; stir<\/i> will be available nationwide in approximately 16,000 stores beginning May 11.<\/p>\n<p>\nThe introduction of <i>simmer &amp; stir<\/i> builds on DG\u2019s growing portfolio of elevated home essentials, including celebrity partnerships with Dolly Parton and Holly Williams. This effort underscores DG\u2019s commitment to serving as America\u2019s General Store, bringing quality, value and style to households nationwide.<\/p>\n<p><b><span class=\"bwuline\">About Dollar General Corporation<\/span><\/b><\/p>\n<p>\nDollar General Corporation (NYSE: DG) is proud to serve as America\u2019s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company\u2019s 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi S\u00faper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal d\u00e9cor from our high-quality private brands alongside many of the world\u2019s most trusted brands such as Coca Cola, PepsiCo\/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestl\u00e9, Procter &amp; Gamble and Unilever.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260505310307r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:dgpr@dollargeneral.com\">dgpr@dollargeneral.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Tennessee United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men LGBTQ+ Family Discount\/Variety Supermarket Department Stores Specialty Consumer Food\/Beverage Retail Women Home Goods<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260505310307\/en\/2794383\/3\/DollarGeneral_SimmerAndStir.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The simmer &amp; stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more enjoyable.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260505310307\/en\/1096717\/3\/2020_DGLogo_Yellow.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen Exclusive to DG, simmer &amp; stir blends elevated design and effortless performance value-priced at $12 or less GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Dollar General (NYSE: DG) today announced the launch of simmer &amp; stir, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, simmer &amp; stir delivers joy in every slice, stir and serve. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/ The simmer &amp; stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-958003","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen Exclusive to DG, simmer &amp; stir blends elevated design and effortless performance value-priced at $12 or less GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Dollar General (NYSE: DG) today announced the launch of simmer &amp; stir, a new private-label kitchen brand, designed to elevate everyday cooking with modern style, practical function and incredible value. Available exclusively at DG, simmer &amp; stir delivers joy in every slice, stir and serve. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260505310307\/en\/ The simmer &amp; stir assortment blends form and function with nearly 30 thoughtfully designed kitchen tools and accessories, created to make preparing meals at home easier and more &hellip; Continue reading &quot;simmer &amp; stir\u00ae New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T10:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260505310307\/en\/2794383\/4\/DollarGeneral_SimmerAndStir.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/simmer-stir-new-private-brand-collection-from-dollar-general-to-bring-joy-to-your-kitchen\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"simmer &amp; 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