{"id":957629,"date":"2026-05-04T10:03:13","date_gmt":"2026-05-04T14:03:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/electronic-arts-and-visa-team-up-to-launch-a-global-multi-year-partnership-with-ea-sports\/"},"modified":"2026-05-04T10:03:13","modified_gmt":"2026-05-04T14:03:13","slug":"electronic-arts-and-visa-team-up-to-launch-a-global-multi-year-partnership-with-ea-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/electronic-arts-and-visa-team-up-to-launch-a-global-multi-year-partnership-with-ea-sports\/","title":{"rendered":"Electronic Arts and Visa Team Up to Launch a Global, Multi-Year Partnership With EA SPORTS"},"content":{"rendered":"

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Electronic Arts and Visa Team Up to Launch a Global, Multi-Year Partnership With EA SPORTS<\/b><\/p>\n

Delivering immersive in-game rewards and expanding how players play, connect, and compete<\/i><\/p>\n

REDWOOD CITY, Calif.–(BUSINESS WIRE<\/a>)–
\nElectronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced a landmark, multi-year collaboration with Visa (NYSE: V), the world\u2019s leader in digital payments, to deliver the next generation of immersive, player-first experiences across EA SPORTS\u2122 franchises.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260504354087\/en\/<\/a><\/p>\n

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\nVisa is partnering with EA SPORTS franchises EA SPORTS FC\u2122 and EA SPORTS\u2122 College Football, offering in-game rewards and experiences for EA SPORTS\u2019 global community of fans. By combining EA\u2019s interactive, participatory platforms with Visa\u2019s expansive global brand, this partnership demonstrates how the line between sports fandom and video games continues to blur as audiences increasingly play, watch, and connect across both physical and virtual sports.<\/p>\n

\n\u201cWe\u2019re thrilled to be partnering with Visa for one of Electronic Arts\u2019 most expansive brand partnerships to date, bringing more value to fans,\u201d said David Tinson, Chief Experiences Officer at Electronic Arts. \u201cAt EA, we bring together a global community of hundreds of millions of fans through interactive play and fandom. That gives us a unique platform to connect sports, players, and culture in meaningful ways. Together with Visa, we\u2019re building for the long term to create more connected, rewarding experiences for fans across some of the biggest moments in sports.\u201d<\/p>\n

\nThe partnership will introduce immersive experiences that feel organic, premium and contextually relevant, leveraging dynamic technology designed to enhance gameplay without disrupting the experience. EA SPORTS will create tailored content as part of the partnership to drive meaningful and measurable value for partners and players alike.<\/p>\n

\n\u201cInteractive entertainment has become the new stadium for sports fans around the world, and our partnership with Electronic Arts and EA SPORTS puts Visa at the heart of that experience,\u201d said Frank Cooper, Global Chief Marketing Officer at Visa. \u201cTogether, we\u2019re creating meaningful ways for fans to engage with the sports they love, blending digital gameplay and real-world moments while making it more rewarding to play, engage, and connect through Visa and our many partners.\u201d<\/p>\n

Key highlights will include:<\/b><\/p>\n