{"id":957374,"date":"2026-05-04T06:03:07","date_gmt":"2026-05-04T10:03:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/"},"modified":"2026-05-04T06:03:07","modified_gmt":"2026-05-04T10:03:07","slug":"niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/","title":{"rendered":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy<\/b><\/p>\n<p class=\"bwalignc\"><i>NIQ\u2019s latest global report\u2014The Commerce Revolution: Where East Meets West\u2014examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape<\/i><\/p>\n<p class=\"bwalignc\"><i>AI is rapidly becoming the buyer, not just the tool\u2014reshaping how products are discovered, chosen, and purchased<\/i><\/p>\n<p class=\"bwalignc\"><i>The next wave of retail growth isn\u2019t coming from traditional e\u2011commerce, but from live, social, quick, and AI\u2011driven commerce models scaling from East to West<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ) has announced the release of its new global report, <i>The Commerce Revolution: Where East Meets West<\/i>, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer commerce.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260428841965\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260428841965\/en\/<\/a><\/p>\n<p>\nThe report finds live, social, and quick commerce\u2014long scaled across Asia\u2014now drive most incremental digital growth worldwide, while Western markets accelerate adoption as these formats localize. At the same time, retail media networks (RMNs) have become one of the fastest\u2011growing advertising channels globally, with US retail media ad spend projected to reach $107.6 billion (USD) in 2026.<\/p>\n<p>\nBeyond this, the report finds that previously siloed operational functions of sellers are beginning to blur boundaries. Payment platforms and rapid fulfillment models from the East are converging with the monetization models born in the West, setting the stage for a singular global commerce model that unifies digital channels, consumer markets and operational functions.<\/p>\n<p>\nKey findings from the report include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Emerging channels are scaling fast<\/b>. Live, social, and quick commerce now drive most incremental digital growth globally. In the US, social commerce (+62.9%) and quick commerce (+62.2%) are outpacing traditional e\u2011commerce growth.\n<\/li>\n<li><b>Discovery\u2011led commerce is going mainstream<\/b>. In APAC, nearly 60% of consumers shop via social and quick commerce. In Western markets, discovery is accelerating, with nearly one\u2011third of consumers purchasing after discovering products on social platforms.\n<\/li>\n<li><b>Quick commerce is resetting fulfillment expectations<\/b>. In India, quick commerce now represents about 80% of FMCG sales, while China\u2019s network of roughly 10,000 dark stores enables 30-minutes-or-less delivery at a national scale.\n<\/li>\n<li><b>Retail media is scaling globally<\/b>. Retail media reached $184 billion in global spend in 2025, with more than 270 networks worldwide.\n<\/li>\n<li><b>Super\u2011apps point to what\u2019s next<\/b>. APAC accounts for nearly 55% of global e\u2011commerce, driven by integrated platforms that unify content, commerce, payments, logistics, and AI\u2014models increasingly influencing Western markets.\n<\/li>\n<li><b>Agentic commerce is collapsing the traditional funnel<\/b>. AI agents are beginning to autonomously discover, evaluate, and purchase products on consumers\u2019 behalf, accelerating the shift toward AI\u2011driven decisioning and fundamentally changing how brands compete for visibility, relevance, and growth.\n<\/li>\n<\/ul>\n<p>\n\u201cThe convergence of Eastern formats with Western monetization models isn\u2019t a future scenario\u2014it\u2019s already reshaping the marketplace in real time,\u201d said Marta Cyhan-Bowles, Chief Communications Officer &amp; Head of Global Marketing COE at NIQ. \u201cGlobal commerce is accelerating faster than at any point in retail history. The future won\u2019t belong to a single region, channel, or model, but to the brands and retailers who can best understand and act on consumer demand across platforms. In this new era, commerce intelligence, connecting brands, consumers and platforms through a unified, data-rich view of the ecosystem, will define the next phase of growth for our clients.\u201d<\/p>\n<p>\nUnderscoring how essential it is to understand how commerce is evolving, NIQ recently <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fnews-center%2F2026%2Fniq-launches-commerce-lab-to-build-the-data-and-measurement-layer-for-ai-driven-commerce%2F&amp;esheet=54523667&amp;newsitemid=20260428841965&amp;lan=en-US&amp;anchor=announced+the+launch+of+its+Commerce+Lab&amp;index=1&amp;md5=942fb58a0b56f6ee720ee8e42e667c14\">announced the launch of its Commerce Lab<\/a>, a new initiative focused on solving the data and measurement challenges shaping the next generation of commerce. This builds on NIQ\u2019s broader strategy to redefine how commerce is measured, validated, and scaled in an increasingly automated world.<\/p>\n<p>\nThis shift underpins<i> The Commerce Revolution, <\/i>emphasizing that this new landscape requires brands and retailers to operate more like technology, media and data companies. Brands must unify their data, content, and measurement capabilities across channels to capture value in a highly interconnected, omnichannel world.<\/p>\n<p>\nAs global commerce shifts from fragmented channels to connected systems, understanding where growth is coming from\u2014and how value is being created\u2014has become essential. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Fanalysis%2F2026%2Fcommerce-trends-intelligence%3Futm_source%3DPublic_Relations%26utm_campaign%3DCMP-03595-H2C3C%26utm_medium%3DPublic_Relations%26utm_term%3Dglobal_above-market_fmcgtd_aw_gtl-revolution%26utm_content%3DData_insight&amp;esheet=54523667&amp;newsitemid=20260428841965&amp;lan=en-US&amp;anchor=niq.com%2Fcommerce-revolution&amp;index=2&amp;md5=c03b4e5a3a49cfe6d9fc905b9e48e220\">niq.com\/commerce-revolution<\/a>.<\/p>\n<p><b>About NIQ<br \/>\n<br \/><\/b>NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54523667&amp;newsitemid=20260428841965&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=3&amp;md5=41bec7dcf22a36fdca294076f7f45930\">www.niq.com<\/a>.<\/p>\n<p>\n#NIQ-General<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is <i>The Commerce Revolution: Where East Meets West<\/i>?<br \/>\n<\/b><br \/><i>The Commerce Revolution: Where East Meets West<\/i> is NIQ\u2019s latest global report examining how Eastern\u2011led commerce innovations\u2014such as live, social, and quick commerce\u2014are converging with Western retail media, data, and monetization models to create a more connected, AI\u2011driven global commerce system.<\/p>\n<p><b>What is driving this shift in global commerce?<br \/>\n<\/b><br \/>Global commerce is moving from standalone channels toward interconnected systems. In the East, discovery\u2011led formats, super apps, and fast fulfillment have scaled rapidly. In the West, retail media networks, first\u2011party data, and measurement infrastructure have matured. AI is now acting as the connective tissue between these models, accelerating convergence worldwide.<\/p>\n<p><b>What is commerce intelligence?<br \/>\n<\/b><br \/>Commerce intelligence is the ability to connect what brands and retailers need to know, what consumers need to discover and decide, and how platforms operate\u2014through a unified, data\u2011rich view of the commerce ecosystem. It enables more accurate decision\u2011making, closed\u2011loop measurement, and confident growth across increasingly complex commerce environments.<\/p>\n<p><b>What is agentic commerce?<br \/>\n<\/b><br \/>Agentic commerce refers to AI\u2011driven systems in which AI agents autonomously discover, evaluate, and increasingly purchase products on behalf of consumers, using real\u2011time data such as pricing, availability, and preferences. As this model scales, AI agents are beginning to reshape how products are discovered and chosen across platforms.<\/p>\n<p><b>How is AI changing product discovery and purchasing behavior?<br \/>\n<\/b><br \/>AI is shifting commerce from search\u2011based journeys to discovery\u2011led and agent\u2011driven decisioning. Instead of consumers actively browsing and comparing products, AI systems increasingly surface, rank, and recommend options\u2014collapsing the traditional funnel and changing how brands compete for visibility and conversion.<\/p>\n<p><b>What is live commerce?<br \/>\n<\/b><br \/>Live commerce is a shopping format where products are promoted and sold through real\u2011time video streams\u2014often hosted by creators or brands\u2014combining entertainment, interaction, and immediate purchasing within a single experience.<\/p>\n<p><b>What is social commerce?<br \/>\n<\/b><br \/>Social commerce integrates product discovery and purchasing directly into social media platforms, where content, creators, and community influence drive awareness, consideration, and conversion.<\/p>\n<p><b>What is quick commerce (q\u2011commerce)?<br \/>\n<\/b><br \/>Quick commerce is a retail model focused on ultra\u2011fast delivery\u2014often within 30 to 60 minutes\u2014enabled by localized inventory and designed to meet immediate or top\u2011up consumer needs, particularly in FMCG categories.<\/p>\n<p><b>What are retail media networks (RMNs)?<br \/>\n<\/b><br \/>Retail media networks are advertising platforms operated by retailers that allow brands to reach shoppers using first\u2011party data across digital and physical touchpoints, typically near the point of purchase, with an increasing focus on measurable, closed\u2011loop outcomes.<\/p>\n<p><b>Who is this report for?<br \/>\n<\/b><br \/>This report is designed for brand manufacturers, retailers, platforms, and media leaders seeking to understand how global commerce models are converging\u2014and how AI, data, and measurement will determine the next phase of growth.<\/p>\n<p><b>How can NIQ help brands and retailers navigate this new commerce landscape?<br \/>\n<\/b><br \/>NIQ is uniquely positioned to measure and understand the convergence of commerce formats, platforms, and AI\u2011driven decisioning. By connecting consumer behavior from discovery to purchase and enabling closed\u2011loop measurement across channels, NIQ helps companies quantify incrementality, optimize investments, and turn complex data into confident action as global commerce systems evolve.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260428841965\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260428841965\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@nielseniq.com\">media.relations@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Retail Content Marketing Other Communications Technology Marketing Advertising Communications Online Retail Discount\/Variety Other Retail Department Stores Artificial Intelligence Specialty Software Digital Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428841965\/en\/2786259\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy NIQ\u2019s latest global report\u2014The Commerce Revolution: Where East Meets West\u2014examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape AI is rapidly becoming the buyer, not just the tool\u2014reshaping how products are discovered, chosen, and purchased The next wave of retail growth isn\u2019t coming from traditional e\u2011commerce, but from live, social, quick, and AI\u2011driven commerce models scaling from East to West CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-957374","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy NIQ\u2019s latest global report\u2014The Commerce Revolution: Where East Meets West\u2014examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape AI is rapidly becoming the buyer, not just the tool\u2014reshaping how products are discovered, chosen, and purchased The next wave of retail growth isn\u2019t coming from traditional e\u2011commerce, but from live, social, quick, and AI\u2011driven commerce models scaling from East to West CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer &hellip; Continue reading &quot;NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T10:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy\",\"datePublished\":\"2026-05-04T10:03:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/\"},\"wordCount\":1419,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/\",\"name\":\"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2026-05-04T10:03:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/","og_locale":"en_US","og_type":"article","og_title":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk","og_description":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy NIQ\u2019s latest global report\u2014The Commerce Revolution: Where East Meets West\u2014examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape AI is rapidly becoming the buyer, not just the tool\u2014reshaping how products are discovered, chosen, and purchased The next wave of retail growth isn\u2019t coming from traditional e\u2011commerce, but from live, social, quick, and AI\u2011driven commerce models scaling from East to West CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer &hellip; Continue reading \"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/","og_site_name":"Market Newsdesk","article_published_time":"2026-05-04T10:03:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy","datePublished":"2026-05-04T10:03:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/"},"wordCount":1419,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/","name":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2026-05-04T10:03:07+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428841965r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-research-reveals-new-rules-of-commerce-ai-is-beginning-to-decide-what-consumers-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/957374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=957374"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/957374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=957374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=957374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=957374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}