{"id":956515,"date":"2026-04-30T08:06:05","date_gmt":"2026-04-30T12:06:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/"},"modified":"2026-04-30T08:06:05","modified_gmt":"2026-04-30T12:06:05","slug":"hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/","title":{"rendered":"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations<\/b><\/p>\n<p class=\"bwalignc\"><i>Hertz launches affiliate Oro Mobility as part of its strategy to expand into new mobility vectors, announcing Uber as its first major partner and extending the companies\u2019 long<\/i>&#8211;<i>standing rideshare rental partnership.<\/i><\/p>\n<p>ESTERO, Fla. and SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHertz Global Holdings, Inc.\u2019s (NASDAQ: HTZ) affiliated operating company, Oro Mobility, and Uber Technologies, Inc. (NYSE: UBER) today announced two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260430845957\/en\/2790078\/4\/Hertz_Oro_Uber.jpg\" alt=\"Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services.\" \/><\/p>\n<p style=\"font-size:85%\">Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services.<\/p>\n<\/div>\n<p>\nAs one of the world\u2019s largest vehicle fleet operators, Hertz established Oro Mobility (Oro) to provide integrated fleet management solutions across a range of mobility segments. As the industry transitions from personally owned vehicles to commercially operated driver-led and autonomous fleets, Oro aims to fill a critical orchestration and operations gap. Backed by Hertz\u2019s core strengths in fleet and facility management, large-scale logistics, and vehicle maintenance, Oro is designed to manage and service fleets reliably, efficiently, and at scale.<\/p>\n<p>\nThrough its partnerships with Uber, Oro will deliver scalable operational and maintenance services across both autonomous and driver\u2011led operations in key U.S. markets, reflecting the breadth of the companies\u2019 collaboration across multiple mobility models.<\/p>\n<p><b>Autonomous Robotaxi Fleet Management<\/b><\/p>\n<p>\nOro will support Uber\u2019s autonomous robotaxi program of Lucid vehicles equipped with Nuro AV technology, providing day-to-day vehicle asset management, including charging, maintenance, repairs, cleaning, and depot staffing. Services are expected to launch in the San Francisco Bay Area later this year, as Hertz and Uber explore expansion opportunities in 2027.<\/p>\n<p><b>Driver-Led Fleet Management<\/b><\/p>\n<p>\nOro has also partnered with Uber to offer strategic fleet services on the Uber platform, utilizing a fleet of high-quality, well\u2011maintained vehicles operated by Oro\u2011employed drivers. The model better enables Uber to meet increasing rider demand with a seamless customer experience, while demonstrating Hertz\u2019s ability to deliver turnkey fleet solutions at scale. Following a successful pilot in Atlanta last year, Oro is now also active on the Uber platform in Los Angeles and San Francisco, with Northern New Jersey expected to launch this spring.<\/p>\n<p>\n\u201cHertz has spent over a century mastering complex fleet operations at scale, and Oro is how we put that expertise to work in the next era of mobility,\u201d said Gil West, CEO at Hertz. \u201cThis partnership with Uber establishes Oro as an integrated solution that connects demand with scalable fleet management services. Through this work, we\u2019re deepening our capabilities across diverse mobility use cases, and positioning Hertz to play a significant role as the industry evolves.\u201d<\/p>\n<p>\n&#8220;Partnering with Hertz&#8217;s Oro Mobility will help us continue to bring the best autonomous technology onto the Uber platform and accelerate the transition to a hybrid network in which both driver-led and autonomous rideshare operations can scale and serve communities reliably and efficiently,&#8221; said Andrew Macdonald, President and COO of Uber. &#8220;By combining Uber&#8217;s global platform and marketplace leadership with Oro&#8217;s dedicated fleet management expertise, we are well-equipped to meet increasing rideshare demand and deliver a seamless, high-quality rider experience across the entire mobility ecosystem.&#8221;<\/p>\n<p>\nThis announcement builds on Hertz and Uber\u2019s long-standing rideshare rental partnership, through which Hertz operates one of the largest rideshare rental fleets in the world. Oro represents the next phase of the companies\u2019 collaboration and reflects Hertz\u2019s strategy to diversify beyond its core Rent-A-Car business and build capabilities that will be central to managing more complex fleets, whether driver-led or autonomous.<\/p>\n<p><b>About Oro Mobility<\/b><\/p>\n<p>\nOro Mobility (Oro) is a separate operating affiliate of Hertz Global Holdings, Inc., established to expand the company&#8217;s presence in mobility channels beyond its core rental business. Designed as the critical ownership, orchestration, and operations layer between autonomous technology, vehicles, and demand platforms, Oro delivers integrated fleet management solutions for both driver-led and autonomous vehicles. For more information about Oro, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.oromobility.com&amp;esheet=54525786&amp;newsitemid=20260430845957&amp;lan=en-US&amp;anchor=www.oromobility.com&amp;index=1&amp;md5=cf649154004229a177967dbbba82e63f\">www.oromobility.com<\/a>.<\/p>\n<p><b>About Hertz<\/b><\/p>\n<p>\nHertz Global Holdings, Inc. is one of the world\u2019s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with approximately 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24\/7 car-sharing business in Europe. For more information about Hertz, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hertz.com%2F&amp;esheet=54525786&amp;newsitemid=20260430845957&amp;lan=en-US&amp;anchor=www.hertz.com&amp;index=2&amp;md5=cad1c98e7bb497c5356e8ac843c4b228\">www.hertz.com<\/a>.<\/p>\n<p><b>About Uber<\/b><\/p>\n<p>\nUber\u2019s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 72 billion trips later, we\u2019re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.<\/p>\n<p><b>Forward-Looking Statements:<\/b><\/p>\n<p>\nThis press release contains forward-looking statements regarding Uber and Hertz\u2019s expectations relating to the commercial partnership described herein. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Forward-looking statements include statements that are not historical facts and may be identified by words such as \u201cexpect,\u201d \u201cplan,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201cwill,\u201d and similar expressions and the negatives of those terms. Risks and uncertainties include, among others, the ability of the parties to implement the partnership as expected, realize anticipated benefits, economic, financial, social or political conditions that could adversely affect us, and other factors beyond our control. For additional information on risks and uncertainties, please see Uber and Hertz&#8217;s filings with the SEC, including each of their most recent Annual Reports on Form 10-K and subsequent 10-Qs and other filings filed with the SEC from time to time. Each of Uber and Hertz undertake no obligation to update any forward-looking statements except as required by law.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260430845957r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/<\/a><\/span><\/p>\n<p>\nUber: <a rel=\"nofollow\" href=\"mailto:press@uber.com\">press@uber.com<br \/>\n<\/a><br \/>Hertz: <a rel=\"nofollow\" href=\"mailto:mediarelations@hertz.com\">mediarelations@hertz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Apps\/Applications Technology Automotive General Automotive Transport Software Autonomous Driving\/Vehicles Logistics\/Supply Chain Management Fleet Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260430845957\/en\/2790078\/3\/Hertz_Oro_Uber.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations Hertz launches affiliate Oro Mobility as part of its strategy to expand into new mobility vectors, announcing Uber as its first major partner and extending the companies\u2019 long&#8211;standing rideshare rental partnership. ESTERO, Fla. and SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Hertz Global Holdings, Inc.\u2019s (NASDAQ: HTZ) affiliated operating company, Oro Mobility, and Uber Technologies, Inc. (NYSE: UBER) today announced two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/ Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-956515","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations Hertz launches affiliate Oro Mobility as part of its strategy to expand into new mobility vectors, announcing Uber as its first major partner and extending the companies\u2019 long&#8211;standing rideshare rental partnership. ESTERO, Fla. and SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Hertz Global Holdings, Inc.\u2019s (NASDAQ: HTZ) affiliated operating company, Oro Mobility, and Uber Technologies, Inc. (NYSE: UBER) today announced two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/ Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing &hellip; Continue reading &quot;Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T12:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260430845957\/en\/2790078\/4\/Hertz_Oro_Uber.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations\",\"datePublished\":\"2026-04-30T12:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/\"},\"wordCount\":1124,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260430845957\\\/en\\\/2790078\\\/4\\\/Hertz_Oro_Uber.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\\\/\",\"name\":\"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations - 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ESTERO, Fla. and SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Hertz Global Holdings, Inc.\u2019s (NASDAQ: HTZ) affiliated operating company, Oro Mobility, and Uber Technologies, Inc. (NYSE: UBER) today announced two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors and advancing Uber\u2019s autonomous robotaxi and driver-led strategic fleet services. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260430845957\/en\/ Hertz and Uber announce two strategic fleet partnerships, accelerating Hertz\u2019s growth into new mobility vectors through Oro Mobility and advancing &hellip; Continue reading \"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-30T12:06:05+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260430845957\/en\/2790078\/4\/Hertz_Oro_Uber.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations","datePublished":"2026-04-30T12:06:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/"},"wordCount":1124,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260430845957\/en\/2790078\/4\/Hertz_Oro_Uber.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/hertz-and-uber-partner-to-power-autonomous-robotaxi-and-driver-led-fleet-operations\/","name":"Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations - 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