{"id":956428,"date":"2026-04-30T07:13:50","date_gmt":"2026-04-30T11:13:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/"},"modified":"2026-04-30T07:13:50","modified_gmt":"2026-04-30T11:13:50","slug":"niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/","title":{"rendered":"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration<\/b><\/p>\n<p class=\"bwalignc\"><i>Ulta Beauty<\/i><b><i \/><\/b><i>Selects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQ\u2019s Full View\u2122 of Beauty Channel<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers.<\/p>\n<p>\nUnder the agreement, <b>Ulta Beauty will share sales data for inclusion in NIQ\u2019s forthcoming <i>Full View\u2122 of Beauty<\/i> channel<\/b>, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, <b>Ulta Beauty will leverage NIQ as a primary beauty insights panel provider<\/b>, using NIQ\u2019s <b>Omnishopper<\/b> and <b>Digital Purchases<\/b> solutions to support enterprise-wide insights and analytics. The collaboration brings together Ulta Beauty\u2019s scale, leadership, and deep consumer connection with NIQ\u2019s industry-leading measurement and behavioral intelligence, delivering a more complete, actionable understanding of how beauty consumers shop brands, categories, and channels.<\/p>\n<p>\nNIQ\u2019s <i>Full View\u2122 of Beauty<\/i> integrates retail measurement with consumer level insights to provide a comprehensive view of what consumers buy, where they shop, and why. Ulta Beauty\u2019s participation further expands coverage and depth within the channel, sharpening visibility into beauty, one of retail\u2019s most dynamic and influential categories.<\/p>\n<p>\nAs Ulta Beauty\u2019s primary beauty insights panel provider, NIQ will power shopper insights through<b \/>Omnishopper<b>, <\/b>which reflects consumers\u2019 total trip behavior across online and offline environments as captured by<b> the world\u2019s largest consumer panel with 250,000 highly engaged panelists<\/b>. This is complemented by<b \/>Digital Purchases<b>, <\/b>which provides granular visibility into e-commerce transactions. Together, these leading solutions support a more comprehensive understanding of evolving shopper journeys across physical stores, digital platforms, and emerging touchpoints.<\/p>\n<p>\n\u201cAs the largest specialty beauty retailer in the U.S., Ulta Beauty plays a defining role in where the category is headed,\u201d said Jacqueline Flam, Managing Director, Beauty &amp; Health, NIQ. \u201cThis collaboration accelerates our mission to democratize access to beauty data, giving brands of every size the clarity and confidence to turn insight into action through NIQ\u2019s Full View\u2122 of Beauty.\u201d<\/p>\n<p>\nFor beauty brands, the collaboration represents a meaningful expansion in access to high-quality, actionable intelligence, helping brands of all sizes inform assortment strategy, accelerate innovation, optimize go-to-market plans, and make faster, more confident decisions in a complex and competitive marketplace.<\/p>\n<p>\n\u201cUlta Beauty is a leading authority on beauty and consumer trends, informed by our nearly 47 million loyalty members and unmatched insight into how consumers discover, explore and shop the category,\u201d said Lauren Brindley, Chief Merchandising Officer, Ulta Beauty. \u201cOur collaboration with NIQ will help translate that insight into smarter decisions for our business and our brand partners, reinforcing our commitment to building brands and driving growth across the beauty ecosystem.\u201d<\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is the NIQ and Ulta Beauty data-<\/b><b>sharing collaboration?<br \/>\n<br \/><\/b>The collaboration is a strategic data-sharing agreement in which Ulta Beauty will share sales data for inclusion in NIQ\u2019s <i>Full View\u2122 of Beauty<\/i>, expanding industry visibility into the U.S. beauty marketplace and strengthening decision-making for brands and retailers.<\/p>\n<p><b>What does it mean that NIQ is Ulta Beauty\u2019s \u201cprimary beauty insights panel provider\u201d?<br \/>\n<br \/><\/b>Ulta Beauty will use NIQ\u2019s Omnishopper and Digital Purchases solutions to support enterprise-wide analytics and insight generation, helping the company better understand shopper behavior across physical stores, digital platforms and emerging touchpoints.<\/p>\n<p><b>How does Ulta Beauty\u2019s participation enhance NIQ\u2019s<i> Full View\u2122 of Beauty<\/i>?<br \/>\n<br \/><\/b>Ulta Beauty\u2019s sales data expands the coverage, depth, and omnichannel measurement within NIQ\u2019s <i>Full View\u2122 of Beauty<\/i>, providing clearer visibility across prestige and mass beauty and wellness, including insights into what consumers buy, where they shop, and how purchasing behavior is evolving.<\/p>\n<p><b>What benefits does this collaboration deliver for beauty brands?<br \/>\n<br \/><\/b>The expanded data set enables beauty brands of all sizes to access high-quality, actionable intelligence to inform assortment strategy, accelerate innovation, optimize go-to-market planning, and make faster, more confident decisions in a complex and competitive beauty landscape.<\/p>\n<p><b>About NIQ<br \/>\n<br \/><\/b>NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.niq.com%252F%26data%3D05%257C02%257CLauren.Alligood%2540nielseniq.com%257C5a4998ec6447430b53db08de84744d3d%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639093832114348710%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DftZURog7iEcVcdoxzmc9h%252B%252FFU9ZQCF6gqw9ZCJ1Qs5w%253D%26reserved%3D0&amp;esheet=54525735&amp;newsitemid=20260430534332&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=6a3dabdc1c609a33f3865bfbae8a173f\">www.niq.com<\/a>.<\/p>\n<p><b>About Ulta Beauty<br \/>\n<br \/><\/b>Ulta Beauty (NASDAQ: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fulta-beauty-and-google-introduce-gemini-enabled-shopping-experiences-that-streamline-beauty-discovery-and-purchase-302749228.html%23financial-modal&amp;esheet=54525735&amp;newsitemid=20260430534332&amp;lan=en-US&amp;anchor=ULTA&amp;index=2&amp;md5=dc753eeb3aeb4e5879c2d3ad83d28514\"><b>ULTA<\/b><\/a>) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to more than 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place\u00ae. With an expansive product assortment, professional salon services, and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App \u2013 where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland, its joint venture in Mexico, and its franchise in the Middle East. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4669242-3%26h%3D3050226913%26u%3Dhttps%253A%252F%252Fwww.ulta.com%252F%26a%3Dwww.ulta.com&amp;esheet=54525735&amp;newsitemid=20260430534332&amp;lan=en-US&amp;anchor=www.ulta.com&amp;index=3&amp;md5=d5b00ff7fbf9fefb2cf2ddcbb5780a1b\"><b>www.ulta.com<\/b><\/a>.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<br \/>\n<br \/><\/b>This press release regarding NIQ\u2019s and Ulta Beauty\u2019s strategic collaboration may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cwill,\u201d \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260430534332r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260430534332\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260430534332\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>NIQ North America Communications:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:NIQ.NACommunications@nielseniq.com\">NIQ.NACommunications@nielseniq.com<\/a><\/p>\n<p>\nUlta Beauty:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@ulta.com\">PR@ulta.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Communications Professional Services Software Digital Marketing Data Analytics Cosmetics Retail Artificial Intelligence Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260430534332\/en\/2789991\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration Ulta BeautySelects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQ\u2019s Full View\u2122 of Beauty Channel CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers. Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ\u2019s forthcoming Full View\u2122 of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ\u2019s Omnishopper and Digital Purchases &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-956428","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration Ulta BeautySelects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQ\u2019s Full View\u2122 of Beauty Channel CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers. Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ\u2019s forthcoming Full View\u2122 of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ\u2019s Omnishopper and Digital Purchases &hellip; Continue reading &quot;NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T11:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260430534332r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration\",\"datePublished\":\"2026-04-30T11:13:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/\"},\"wordCount\":1141,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260430534332r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\\\/\",\"name\":\"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - 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Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ\u2019s forthcoming Full View\u2122 of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using NIQ\u2019s Omnishopper and Digital Purchases &hellip; Continue reading \"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-30T11:13:50+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260430534332r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration","datePublished":"2026-04-30T11:13:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/"},"wordCount":1141,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260430534332r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration\/","name":"NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - 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