{"id":956010,"date":"2026-04-29T09:05:48","date_gmt":"2026-04-29T13:05:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/"},"modified":"2026-04-29T09:05:48","modified_gmt":"2026-04-29T13:05:48","slug":"new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/","title":{"rendered":"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights"},"content":{"rendered":"<div class=\"mw_release\">\n<ul type=\"disc\">\n<li>\n          <em>Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours<\/em>\n        <\/li>\n<li>\n          <em>71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029<\/em>\n        <\/li>\n<\/ul>\n<p>CHICAGO, April  29, 2026  (GLOBE NEWSWIRE) &#8212;  Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday\u2019s speed. Social intelligence is the key to closing that gap, enabling organizations to capture signals, interpret meaning and act on insights in the moment, grounded in real-time data and market context. New research from <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nVwkPn7_gMnUEs-oGfXgvqyO_oHWLJP5He9oTdHPMz2vGbkVZCwPj1HbLKrG-TZQyk6GTyF-mLL2j3F5sGrDd4tvSQ4ux0E80unbEV2SlIY=\" rel=\"nofollow\" target=\"_blank\"><u>Sprout Social<\/u><\/a> finds that while 93% of professionals view social intelligence as critical to future growth, only 10% of organizations can translate those insights into meaningful business action within hours\u2014creating a widening \u201cintelligence gap.\u201d<\/p>\n<p>Based on a survey of 700 social and marketing professionals across the U.S., U.K. and Australia, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=13ZY6iHoXjSA9GuMu4wlDbPGuP87SoU0ormHYDLsxdwGLbFMnE9DQ48HkbnLAVRKLUPgyVPX6Mbm7oNtlxprDwNLJFoUeo0C9bnIylww5_smMRAete89pinB50Cs34TfWig6G3_ZX00aE52xyel_ieV5n12ePsJfPG07_rwHqDUvxQpwKVMtnE-uknTz7PfLnWUcIVfiaoSb7FmRee4sLoujnalkIu5UCB3_DdCUF2IvLwVcR0fFXTYVsChXTE6p\" rel=\"nofollow\" target=\"_blank\"><em><u>The Intelligence Gap: Why Organizations Are Falling Behind in the Age of Real-Time Insight<\/u><\/em><\/a> highlights a growing disconnect between the speed at which insights are generated and the pace at which businesses can act on them.<\/p>\n<p>\u201cWith nearly six billion users, social media provides businesses with the most immediate, unfiltered view of their customers and the market ever available,\u201d said Scott Morris, CMO of Sprout Social. \u201cAdvancements in AI are transforming social from a marketing channel into a source of enterprise-wide intelligence. This shift represents one of the most significant changes for marketers in decades, positioning them at the center of business decision-making. But capturing that value requires fundamental change. Organizations cannot power an AI-driven enterprise with legacy workflows built for a slower, linear era.\u201d<\/p>\n<p>This shift in importance is already recognized by the market: 74% of organizations say social intelligence delivers insights faster than traditional research, and two-thirds of professionals believe it will surpass traditional methods in strategic importance within three years. Yet, despite this belief, the report shows that only 10% of organizations can currently act on social data within hours. The inability to move at the speed of the consumer is proved costly, with 86% of professionals admitting they\u2019ve missed potential business opportunities due to delayed, siloed, or underutilized insights.<\/p>\n<p>The report identifies that this disconnect isn\u2019t driven by a lack of data, but by how organizations are structured. Social intelligence remains largely confined to marketing, with only 36% of organizations saying it informs decisions in areas like product development or customer experience. At the same time, a disconnect between leadership and frontline teams suggests many organizations overestimate their maturity, creating a false sense of security that masks significant gaps in their ability to act.<\/p>\n<p>Closing this gap is emerging as the next frontier of AI success. Organizations today have access to vital social data, and their investments in AI are making it possible to finally utilize these insights with speed and impact. The report makes it clear that unlocking this opportunity requires smart investment and a shift away from legacy workflows toward more connected, agile ways of working. Those who make this transition will be best positioned to compete in an economy defined by real-time change and will help define the next era of what\u2019s possible.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YRrqvkS0IyQLPm-hl628470jPIFr9eWyXDJ-DonCtJZhvFS0z3QiVTg7jXaSheEcdMWl7CLHiWNM9yz_WDy20r0Q0dOIVO4cXH6he3pNYRfM6B89Il2fT3tKlOKY3VCKhfLyUNU_9u5ofppm8WT7Am-A0AnvJlAmR7l6SgZaepw=\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <u>Download the full report<\/u><br \/>\n        <\/a> to explore the data behind the intelligence gap and how leading organizations are closing it.<\/p>\n<p>\n        <strong>About Sprout Social<\/strong><br \/>\n        <br \/>Sprout Social is a leading AI-powered social intelligence platform, built on the belief that All Business is Social\u2120. Powered by Trellis, Sprout\u2019s proprietary AI agent, the platform transforms real-time social media signals into actionable insights that drive business forward. Consistently recognized\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FJCycYbTea2lSgyMBV6dqJJWYs527Nn1QCaeeAJPttdIktDJ2DyHzVRV3pVmQnUajVw-39DfLgigvcFuA9BDjps1uwzldVmL945RVAC9Zx-uJToKgYWgqurVmiv5AhGjvkNJGMt5vNr-caOaHFh2efygIQhUOik7ISz72ZMqP5iUwThB5maXdsYfpOY_fbbPiOI-OObrt4nAWFcwW96I2RJ-OjhZ3iPUe4xMpfqlVsE=\" rel=\"nofollow\" target=\"_blank\"><u>as a top software by G2<\/u><\/a>, Sprout enables brands to deliver smarter, faster business impact through a suite of solutions including comprehensive publishing and engagement, customer care, influencer marketing, advocacy and predictive media intelligence. Sprout\u2019s software operates across all major social networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kRUmjqRJ-XNlYotj9h3V_nVRlyaWCBrUMO519Hws3uDQw9WxHBNqVkGgv0d3nwvvT8H6pIpzI__WNwxXTQK9YZROTbdzf2iN7nvxSxi2Srg=\" rel=\"nofollow\" target=\"_blank\"><u>sproutsocial.com<\/u><\/a>.<\/p>\n<p>\n        <strong>Social Media Profiles<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Oa4iFXppJr6LUBrq8rz54WbVemPyNxBMAL6xt6RHJRrv-2Hl60_moVtL3KNWtLJQGCajL3V3tTq-b3NaIy1Gz9zGka3cs4gLW9M93zJ8kcw=\" rel=\"nofollow\" target=\"_blank\">www.x.com\/SproutSocial<\/a>\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Oa4iFXppJr6LUBrq8rz54WbVemPyNxBMAL6xt6RHJRrrcQ8vkBQeHdEehtSzyBJ2mRkPT29LBDmWRGRvXGhRn4Urds-mA7imKQbmoomXSGXwjeteLG_p5L-OH1bSV8q0\" rel=\"nofollow\" target=\"_blank\">www.x.com\/SproutSocialIR<\/a>\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PnwZgSkVVJQXCVCV6fRA_qfTxXcx8oXPreUTACKdg1FKuAAT5yUXHaP3igAUHNSAoYDLN7iQgZqEA9AeRPAVth1myTb9T4L6UUu-kgaG6rL1uR808EDEgHg-z2QwlJF_Mp8Pl7jCLiwrNMKShUWPng==\" rel=\"nofollow\" target=\"_blank\">www.facebook.com\/SproutSocialInc<\/a>\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VGBhcJ840X96trCvv3CKFTaGRyfDo4koU_tLXnKmPrvh2dNGzzloY0XX5T6uXlSy4-dPD-6QEpig4x0tOsZJ2FhcKChukF3vEC3q2fVVcWjlbcyd9DzjUH6DXb11_pGBhNQgoqJEhH65_ADoyZhuBVobDppLh4Wtz_qVhOBSadY=\" rel=\"nofollow\" target=\"_blank\">www.linkedin.com\/company\/sprout-social-inc-\/<\/a>\u00a0<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=joy1QQ4vNH2GhCUFr01RtzPqeeBrVKhFffyGCcm_sNKNPM3rybikDlGgt5MZaMBDwhD09qivrRq8AYVB0YHUvWzNcZyuTfotifchUEQzmWTF5OG4eZwIiJmE5Uk6jzcs\" rel=\"nofollow\" target=\"_blank\">www.instagram.com\/sproutsocial<\/a>\u00a0<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Kaitlyn Gronek<br \/>Email: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GWeqyw_jKC6j-fceHeyJ5W6kUHGzUhmNMBQmfnWlWjHDnQyIHeNj1WR91IcELSo9YuHp-H7_O0EMvFLH_kk94PpMMOK2GXbdgnXRM49BVQ0=\" rel=\"nofollow\" target=\"_blank\">pr@sproutsocial.com<\/a>\u00a0<br \/>Phone: (773) 904-9674<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcwOTAzNiM3NTcxMzM5IzIxOTAwMzk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MDcxNjllMTgtNWM2Zi00NzFmLWJkMzctYzJlZjU2MGM2NDM4LTEyMDE1OTItMjAyNi0wNC0yOS1lbg==\/tiny\/Sprout-Social-Inc.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours 71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) &#8212; Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday\u2019s speed. Social intelligence is the key to closing that gap, enabling organizations to capture signals, interpret meaning and act on insights in the moment, grounded in real-time data and market context. New research from Sprout Social finds that while 93% of professionals view social intelligence as critical to future growth, only 10% of organizations can translate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-956010","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours 71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) &#8212; Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday\u2019s speed. Social intelligence is the key to closing that gap, enabling organizations to capture signals, interpret meaning and act on insights in the moment, grounded in real-time data and market context. New research from Sprout Social finds that while 93% of professionals view social intelligence as critical to future growth, only 10% of organizations can translate &hellip; Continue reading &quot;New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T13:05:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcwOTAzNiM3NTcxMzM5IzIxOTAwMzk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights\",\"datePublished\":\"2026-04-29T13:05:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/\"},\"wordCount\":693,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTcwOTAzNiM3NTcxMzM5IzIxOTAwMzk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\\\/\",\"name\":\"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/","og_locale":"en_US","og_type":"article","og_title":"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights - Market Newsdesk","og_description":"Global study finds 86% of organizations missed opportunities due to delayed or siloed insights, while only 10% can act on real-time data within hours 71% of business leaders predict social data will overtake traditional research in terms of strategic influence by 2029 CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) &#8212; Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday\u2019s speed. Social intelligence is the key to closing that gap, enabling organizations to capture signals, interpret meaning and act on insights in the moment, grounded in real-time data and market context. New research from Sprout Social finds that while 93% of professionals view social intelligence as critical to future growth, only 10% of organizations can translate &hellip; Continue reading \"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-29T13:05:48+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcwOTAzNiM3NTcxMzM5IzIxOTAwMzk=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights","datePublished":"2026-04-29T13:05:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/"},"wordCount":693,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTcwOTAzNiM3NTcxMzM5IzIxOTAwMzk=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-sprout-social-research-reveals-intelligence-gap-as-many-enterprises-fail-to-act-on-real-time-consumer-insights\/","name":"New Sprout Social Research Reveals \u201cIntelligence Gap\u201d as Many Enterprises Fail to Act on Real-Time Consumer Insights - 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