{"id":955743,"date":"2026-04-29T05:03:09","date_gmt":"2026-04-29T09:03:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/u-k-enterprises-expand-governed-salesforce-ai-adoption\/"},"modified":"2026-04-29T05:03:09","modified_gmt":"2026-04-29T09:03:09","slug":"u-k-enterprises-expand-governed-salesforce-ai-adoption","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-k-enterprises-expand-governed-salesforce-ai-adoption\/","title":{"rendered":"U.K. Enterprises Expand Governed Salesforce AI Adoption"},"content":{"rendered":"

<\/p>\n

U.K. Enterprises Expand Governed Salesforce AI Adoption<\/b><\/p>\n

Data readiness, auditability, industrialized delivery models shape investments, ISG Provider Lens\u00ae<\/sup> report says<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nEnterprises in the U.K. are expanding transformations of Salesforce environments, with stronger controls for data, AI and delivery of capabilities, as they adopt autonomous workflows and modernize customer operations, according to a new research report published today by Information Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a global AI-centered technology research and advisory firm.<\/p>\n

\nThe 2026 ISG Provider Lens\u00ae<\/sup> Salesforce Ecosystem Partners report for the U.K. finds that enterprises are pursuing Salesforce modernization in an environment shaped by data protection requirements, AI governance expectations and pressure to show business value quickly. Organizations are extending Salesforce beyond core sales and service into omnichannel engagement, contact center automation and industry-specific use cases. As they do, they are putting more emphasis on resilient architectures, disciplined change management and compliant operating models.<\/p>\n

\n\u201cCompanies in the U.K. are transforming their use of Salesforce for the age of AI, but they want AI adoption to be controlled, explainable and tied to operational outcomes,\u201d said Rakesh Parameshwara B, director at ISG. \u201cProviders that deliver governance, data readiness and repeatable deployments are best positioned to support this next phase of enterprise adoption.\u201d<\/p>\n

\nMany enterprises in the U.K. are prioritizing auditability and trust as they scale generative AI and autonomous capabilities on Salesforce. They want policy guardrails, decision logs, human-approval checkpoints and explainable workflows embedded into agent-based use cases. The goal is to accelerate automation without weakening accountability, especially in regulated sectors such as financial services, public services and utilities.<\/p>\n

\nCompanies are also demanding stronger links between platform spending and business outcomes. They want to incorporate FinOps disciplines that link license consumption, storage, API usage and AI credits to metrics such as customer experience, revenue, case resolution and time to market.<\/p>\n

\nAt the same time, U.K. organizations are investing in integration and evergreen operations to support broader Salesforce adoption. They are using Data 360 unification, semantic modeling and MuleSoft-led orchestration to create reliable enterprise data foundations. Companies are implementing AgentOps, DevSecOps and industrialized delivery models to keep pace with Salesforce\u2019s release cycle and reduce risk. Buyers increasingly favor modular transformation roadmaps and quick-start approaches over large, monolithic programs, ISG says.<\/p>\n

\n\u201cEnterprises in the U.K. are no longer satisfied with Salesforce AI pilots that cannot be governed or scaled,\u201d said Sonam Chawla, senior lead analyst at ISG and lead author of the report. \u201cThey are looking for providers that can realize durable transformation outcomes through trusted data, operational discipline and measurable value.\u201d<\/p>\n

\nThe report also explores other trends affecting the U.K. Salesforce ecosystem, including growing demand for U.K.-specific reference cases and increasing interest in outcome-linked pricing for optimization engagements.<\/p>\n

\nFor more insights into the Salesforce-related challenges faced by enterprises in the U.K., plus ISG\u2019s advice for overcoming them, see the ISG Provider Lens Focal Points briefing here<\/a>.<\/p>\n

\nThe report for the U.K. evaluates the capabilities of 33 providers across three quadrants: Professional Services, Value Realization and Optimization Services and Innovation on Salesforce\/Agentforce.<\/p>\n

\nIt names Accenture, Capgemini, Cognizant, HCLTech, Infosys, TCS, Tech Mahindra and Wipro as Leaders in all three quadrants. LTM is named as a Leader in two quadrants, while Coforge, Deloitte, Hexaware, PwC and Reply are named as Leaders in one quadrant each.<\/p>\n

\nIn addition, Coforge, fluent:cx, Hexaware and Reply are named as Rising Stars \u2014 companies with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in one quadrant each.<\/p>\n

\nIn the area of customer experience, Hexaware is named the global ISG CX Star Performer for 2026 among Salesforce ecosystem providers. Hexaware earned the highest customer satisfaction scores in ISG’s Voice of the Customer survey, part of the ISG Star of Excellence\u2122 program<\/a>, the premier quality recognition for the technology and business services industry.<\/p>\n

\nA customized version of the report is available from Hexaware<\/a>.<\/p>\n

\nThe 2026 ISG Provider Lens Salesforce Ecosystem Partners report for the U.K. is available to subscribers or for one-time purchase on this webpage<\/a>.<\/p>\n

About ISG<\/b><\/p>\n

ISG<\/a> (Nasdaq: III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260429628057\/en\/<\/a><\/span><\/p>\n

\nSarah Ye, ISG
\n
+44 7833 567868
\n
sarah.ye@isg-one.com
\n<\/a><\/p>\n

Laura Hupprich, ISG
\n
+1 203-517-3100
\n
laura.hupprich@isg-one.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe Ireland United Kingdom<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Networks Data Analytics Consulting Artificial Intelligence Data Management Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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\"Logo\"<\/td>\n<\/tr>\n
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U.K. Enterprises Expand Governed Salesforce AI Adoption Data readiness, auditability, industrialized delivery models shape investments, ISG Provider Lens\u00ae report says LONDON–(BUSINESS WIRE)– Enterprises in the U.K. are expanding transformations of Salesforce environments, with stronger controls for data, AI and delivery of capabilities, as they adopt autonomous workflows and modernize customer operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The 2026 ISG Provider Lens\u00ae Salesforce Ecosystem Partners report for the U.K. finds that enterprises are pursuing Salesforce modernization in an environment shaped by data protection requirements, AI governance expectations and pressure to show business value quickly. Organizations are extending Salesforce beyond core sales and service … <\/p>\n

Continue reading “U.K. Enterprises Expand Governed Salesforce AI Adoption”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-955743","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nU.K. Enterprises Expand Governed Salesforce AI Adoption - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-k-enterprises-expand-governed-salesforce-ai-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.K. Enterprises Expand Governed Salesforce AI Adoption - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"U.K. Enterprises Expand Governed Salesforce AI Adoption Data readiness, auditability, industrialized delivery models shape investments, ISG Provider Lens\u00ae report says LONDON–(BUSINESS WIRE)– Enterprises in the U.K. are expanding transformations of Salesforce environments, with stronger controls for data, AI and delivery of capabilities, as they adopt autonomous workflows and modernize customer operations, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The 2026 ISG Provider Lens\u00ae Salesforce Ecosystem Partners report for the U.K. finds that enterprises are pursuing Salesforce modernization in an environment shaped by data protection requirements, AI governance expectations and pressure to show business value quickly. 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