{"id":955487,"date":"2026-04-28T10:48:22","date_gmt":"2026-04-28T14:48:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/say-goodbye-to-shaving-emergencies-this-summer-gillette-venus-launches-smoothguard-a-new-campaign-featuring-social-media-star-and-podcast-host-drew-afualo\/"},"modified":"2026-04-28T10:48:22","modified_gmt":"2026-04-28T14:48:22","slug":"say-goodbye-to-shaving-emergencies-this-summer-gillette-venus-launches-smoothguard-a-new-campaign-featuring-social-media-star-and-podcast-host-drew-afualo","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/say-goodbye-to-shaving-emergencies-this-summer-gillette-venus-launches-smoothguard-a-new-campaign-featuring-social-media-star-and-podcast-host-drew-afualo\/","title":{"rendered":"Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo"},"content":{"rendered":"

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Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard<\/i>, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo<\/b><\/p>\n

From sand to skin, the beach-set social series tackles bikini line irritation head on this summer with Venus Pubic Hair & Skin Razor<\/i><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–
\nSmoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard<\/a><\/i><\/b>, a comedic and educational campaign featuring creator Drew Afualo<\/a>. Celebrating personalized body care and unapologetic confidence this summer, the campaign delivers a clear message \u2013 your skin requires unique attention on different parts of the body, and the coily, coarse hair and sensitive skin around your pubic area need the proper tools to fight irritation.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260428126249\/en\/<\/a><\/p>\n

\"Smoother<\/p>\n

Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard, a comedic and educational campaign featuring creator Drew Afualo.<\/p>\n<\/div>\n

\nDrew, Venus\u2019 Smoothguard, <\/i>is taking the stand at the beach, and she\u2019s on the lookout for anyone in need of the proper tools to fight razor bumps, ingrowns and itch around their bikini line. Designed to \u2018save your shave\u2019 the educational series spotlights the Venus Pubic Hair and Skin collection, featuring a three-step routine for prep, shaving, and maintenance, expertly designed to eliminate pubic shaving emergencies this summer. The series also highlights the importance of using two separate razors for the body and pubic area, as each Venus product is engineered to give users the best results for the unique makeup of different parts of the body. Together, this approach teaches how a more tailored regimen can help minimize irritation. Hitting the beach or pool shouldn\u2019t mean having to suffer from the discomfort of shaving.<\/p>\n

\nFor Drew, teaming up with Venus on Smoothguard<\/i> was a natural fit, especially when it comes to helping people feel confident in their own skin this summer. \u201cAs a girl on the go, from red carpets, to festivals, to beach trips with friends, I only use products that are going to make me feel my best. When I started working with Gillette Venus, I learned that not all body hair is the same, your skin down there is thinner too. Using the same razor for everything is not the move and it\u2019s important to have a specific tool for your bikini line versus the rest of your body,” shared Drew.<\/p>\n

\nWhether it\u2019s an everything shower day that calls for Venus Extra Smooth Sensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or just a quick bikini line touch-up before the beach, Venus razors have you covered.<\/p>\n

\n\u201cThis campaign is about helping women feel comfortable in their skin,\u201d said Isabel Pimentel, Brand Vice President, Gillette Venus North America. \u201cWith Drew\u2019s authentic voice, we\u2019re helping women understand that smooth, irritation-free skin starts with using the right tools for the right areas of the body. Because the pubic area is different, it requires products specifically designed for that skin. That\u2019s why we offer a full range of solutions to help women feel confident, comfortable, and smooth\u2014not just for swimsuit season, but year-round.\u201d<\/p>\n

\nWith beach days and swimsuit season on the horizon, here\u2019s how the Smoothguard <\/i>lineup brings these targeted solutions to life:<\/p>\n