{"id":955237,"date":"2026-04-28T07:10:01","date_gmt":"2026-04-28T11:10:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/senorita-broadens-portfolio-with-1777-the-brands-first-non-alcoholic-thc-spirit\/"},"modified":"2026-04-28T07:10:01","modified_gmt":"2026-04-28T11:10:01","slug":"senorita-broadens-portfolio-with-1777-the-brands-first-non-alcoholic-thc-spirit","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/senorita-broadens-portfolio-with-1777-the-brands-first-non-alcoholic-thc-spirit\/","title":{"rendered":"Se\u00f1orita Broadens Portfolio With 1777, the Brand\u2019s First Non-Alcoholic THC Spirit"},"content":{"rendered":"

\nBuilding on growing consumer demand for alternatives to alcohol, the launch of 1777 brings Se\u00f1orita\u2019s flavor-first approach into an entirely new format
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ROLLING MEADOWS, Ill., April 28, 2026 (GLOBE NEWSWIRE) — Se\u00f1orita<\/u><\/a>, the leading THC margarita brand known for its delicious agave-based cocktails, is expanding its portfolio with 1777, a new non-alcoholic hemp-derived THC spirit \u2014 the first from a RYTHM, Inc.<\/a> brand. Available just in time for Cinco de Mayo, 1777 comes in a 750mL bottle and includes 10mg of hemp-derived THC per 1.5 fl oz serving. The new format gives consumers a simple, familiar way to enjoy THC, whether they mix a cocktail or sip it on its own.<\/p>\n

1777 represents a natural evolution for Se\u00f1orita, expanding the brand into the fast-growing THC spirits category. Designed for sipping, mixing, and social occasions, 1777 stays true to Se\u00f1orita\u2019s focus on flavor, quality, and an approachable alternative to alcohol.<\/p>\n

Crafted by acclaimed winemakers Joel Gott and Charles Bieler, 1777 brings established winemaking expertise and balance to the THC category. Smooth agave notes form the foundation, layered with uplifting Acapulco Gold terpenes and bright Mexican lime, with dragon fruit adding a soft touch of sweetness and a subtle hint of chili extract rounding out the finish. The result is a layered yet approachable flavor profile that is easy to drink, offering a familiar option to consumers who typically reach for a cocktail, just without the hangover.<\/p>\n

The name 1777 honors the year when hemp cultivation formally expanded across the New World. From Mexico to America, it became a widely planted crop with new and diverse uses. Today, 1777 reflects that spirit of transformation, marking a new chapter in how THC is experienced.<\/p>\n

\u201cAs Se\u00f1orita has grown, we\u2019ve heard from consumers that they want more ways to enjoy THC,\u201d said Joel Gott, co-founder of Se\u00f1orita and 1777. \u201cWith 1777, we brought our flavor-first approach into a spirit, using the plant in a way that feels modern and approachable. We made it the same way we make wine \u2014 focusing on balance, flavor, and creating something you genuinely want to come back to. The result is something that fits easily into the night and feels just as good the next day.\u201d<\/p>\n

The launch of 1777 builds on Se\u00f1orita\u2019s continued growth and innovation. In 2025, the brand introduced Ranch Water, a crisp and low-calorie non-alcoholic take on the cult favorite cocktail that combines tequila, soda, and lime. Se\u00f1orita became the first THC beverage available at a major U.S. arena, Chicago\u2019s United Center. The brand continues to lead the THC beverage category.<\/p>\n

1777 is available for direct-to-consumer (DTC) e-commerce on SenoritaDrinks.com<\/u><\/a>, as well as nationwide distribution at Binny\u2019s and other leading beverage retailers. For more information and 1777 recipe inspiration visit SenoritaDrinks.com<\/u><\/a> or follow @SenoritaDrinks<\/u><\/a> on Instagram.<\/p>\n

\n About Se\u00f1orita<\/strong>
\n
Se\u00f1orita is the leading THC margarita brand in the U.S., redefining the standard for delicious flavors with non-alcoholic, hemp-derived THC canned cocktails crafted by award-winning winemakers Joel Gott and Charles Bieler. Made with organic Mexican blue agave syrup, fresh-pressed juices, and Himalayan pink salt, Se\u00f1orita delivers bold cocktail flavor without the hangover. Available in Lime Jalape\u00f1o Margarita, Mango Margarita, Grapefruit Paloma, and Ranch Water, Se\u00f1orita comes in 5mg or 10mg THC cans. Se\u00f1orita’s newest offering, 1777, is the brand’s first non-alcoholic THC spirit \u2014 a 750mL bottled expression featuring agave, Mexican lime, dragon fruit, and Acapulco Gold terpenes with 10mg of THC per 1.5 fl oz serving. Se\u00f1orita products are available at major U.S. retailers including Circle K, Total Wine, ABC Fine Wine & Spirits, and Binny’s, with direct-to-consumer shipping to 30+ states via SenoritaDrinks.com<\/u><\/a>.<\/p>\n

Forward-Looking Statements<\/strong>
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning\u00a0the Company\u00a0and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements including, without limitation, statements regarding future financial results including the potential for revenue growth from licensing and hemp-derived THC sales, the expected timing of the Company\u2019s name and ticker symbol change, and potential trends in consumer preferences. In some cases, you can identify forward-looking statements by terms such as \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cexpects,\u201d \u201cplans,\u201d \u201canticipates,\u201d \u201ccould,\u201d \u201cintends,\u201d \u201ctargets,\u201d \u201cprojects,\u201d \u201ccontemplates,\u201d \u201cbelieves,\u201d \u201cestimates,\u201d \u201cpredicts,\u201d \u201cpotential\u201d or \u201ccontinue\u201d or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that the Company believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause the Company\u2019s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect the Company\u2019s business, including those described in the Company\u2019s filings with the\u00a0Securities and Exchange Commission\u00a0(\u201cSEC\u201d), including under the caption \u201cRisk Factors\u201d in the Company\u2019s Annual Report on Form 10-K filed for the year ended\u00a0December 31, 2024\u00a0with the\u00a0SEC, which can be obtained on the\u00a0SEC\u00a0website at\u00a0www.sec.gov<\/u><\/a>. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, the Company does not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures the Company makes on related subjects in its public announcements and filings with the\u00a0SEC.<\/p>\n

\n Investor Relations Contact<\/strong>
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\n IR@RYTHMinc.com<\/u>
\n <\/a>\n <\/p>\n

\n Media Contact:<\/strong>
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\n PR@hauscomms.com<\/u>
\n <\/a>\n <\/p>\n

Photos accompanying this announcement are available at<\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/1ca69987-76f7-4a00-b977-8a3973c7394f<\/a><\/p>\n

\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d53b9b63-7538-420b-a6cb-243d51ba923a<\/a>\n <\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Building on growing consumer demand for alternatives to alcohol, the launch of 1777 brings Se\u00f1orita\u2019s flavor-first approach into an entirely new format ROLLING MEADOWS, Ill., April 28, 2026 (GLOBE NEWSWIRE) — Se\u00f1orita, the leading THC margarita brand known for its delicious agave-based cocktails, is expanding its portfolio with 1777, a new non-alcoholic hemp-derived THC spirit \u2014 the first from a RYTHM, Inc. brand. Available just in time for Cinco de Mayo, 1777 comes in a 750mL bottle and includes 10mg of hemp-derived THC per 1.5 fl oz serving. The new format gives consumers a simple, familiar way to enjoy THC, whether they mix a cocktail or sip it on its own. 1777 represents a natural evolution for Se\u00f1orita, expanding the … <\/p>\n

Continue reading “Se\u00f1orita Broadens Portfolio With 1777, the Brand\u2019s First Non-Alcoholic THC Spirit”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-955237","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSe\u00f1orita Broadens Portfolio With 1777, the Brand\u2019s First Non-Alcoholic THC Spirit - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/senorita-broadens-portfolio-with-1777-the-brands-first-non-alcoholic-thc-spirit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se\u00f1orita Broadens Portfolio With 1777, the Brand\u2019s First Non-Alcoholic THC Spirit - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Building on growing consumer demand for alternatives to alcohol, the launch of 1777 brings Se\u00f1orita\u2019s flavor-first approach into an entirely new format ROLLING MEADOWS, Ill., April 28, 2026 (GLOBE NEWSWIRE) — Se\u00f1orita, the leading THC margarita brand known for its delicious agave-based cocktails, is expanding its portfolio with 1777, a new non-alcoholic hemp-derived THC spirit \u2014 the first from a RYTHM, Inc. brand. 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Available just in time for Cinco de Mayo, 1777 comes in a 750mL bottle and includes 10mg of hemp-derived THC per 1.5 fl oz serving. 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