{"id":955202,"date":"2026-04-28T07:03:19","date_gmt":"2026-04-28T11:03:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/"},"modified":"2026-04-28T07:03:19","modified_gmt":"2026-04-28T11:03:19","slug":"haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/","title":{"rendered":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn<\/b><\/p>\n<p class=\"bwalignc\"><i>In its latest campaign ahead of major soccer events this summer, maker of Sensodyne, Advil, TUMS, and Centrum is celebrating the essential assists that make big goals possible<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Haleon US partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field<\/i><\/li>\n<li><i>U.S. Soccer stars Tyler Adams and Crystal Dunn will be featured in the new ad campaign<\/i><\/li>\n<li><i>Fans will have the chance to purchase a limited-edition Tunnel Walk Bag dopp kit, enter sweepstakes, purchase a special product pack at Amazon and CVS and more<\/i><\/li>\n<\/ul>\n<p>WARREN, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday,<b \/>Haleon, the consumer company that is solely focused on better everyday health, in partnership with the U.S. Soccer Federation, launched For the Assist, a new national campaign that celebrates the essential support that makes big goals possible\u2014both on and off the field.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260428363967\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260428363967\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg\" alt=\"Haleon, maker of Sensodyne, Advil, Centrum, and TUMS, partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field.\" \/><\/p>\n<p style=\"font-size:85%\">Haleon, maker of Sensodyne, Advil, Centrum, and TUMS, partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field.<\/p>\n<\/div>\n<p>\nThe For the Assist campaign spotlights the unseen moments of preparation that lead to victory. As the United States\u2019 passion for soccer continues its exponential rise ahead of a landmark summer for the sport, the campaign connects with fans by celebrating the collective effort behind every victory, and how the smaller steps taken off the field to prioritize health and wellness play an integral role in achieving goals.<\/p>\n<p>\n\u201cSoccer has an incredible power to unite people. As America&#8217;s passion for the game reaches new heights, For the Assist, which spotlights our iconic brands like Advil, TUMS, Sensodyne and Centrum, is our way of celebrating the collective effort behind every goal,\u201d said Karina Ong, VP Marketing, Haleon US. \u201cWe\u2019re proud to be a trusted teammate in the wellness journey of every American.\u201d<\/p>\n<p>\nAnchoring Haleon\u2019s campaign is a collaboration with U.S. Men\u2019s National Team midfielder, Tyler Adams, and World Cup Champion &amp; Olympic Gold Medalist, Crystal Dunn, highlighting how its products provide the ultimate assist. The 360-degree campaign includes a new ad campaign as well as a limited-edition \u2018Tunnel Walk Bag\u2019 that merges high fashion with everyday wellness.<\/p>\n<p>\n\u201cAs a professional athlete, I know that every goal is the result of a team effort,\u201d said Tyler Adams, U.S. Men\u2019s National Team midfielder. \u201cIt&#8217;s the assists, both big and small, that make the win possible. That&#8217;s why I&#8217;m proud to partner with Haleon on the For The Assist program, which celebrates the moments that support us in achieving our goals, whether we&#8217;re on the pitch or off.\u201d<\/p>\n<p>\n\u201cThroughout my career, I was on the receiving end of incredible assists. Now as I step into my next chapter, the concept of an \u2018assist\u2019 is even more meaningful,\u201d said Crystal Dunn, World Cup Champion &amp; Olympic Gold Medalist. \u201cIt\u2019s about supporting my family and community, and that starts with taking care of myself, in which my favorite Haleon brands like Advil and Centrum play a big role.\u201d<\/p>\n<p><b>Introducing the Tunnel Walk Bag<br \/>\n<br \/><\/b>Haleon is delivering the ultimate assist by releasing the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.haleonassist.com%2Fgame-day-assist-to-support-wellness&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=Tunnel+Walk+Bag&amp;index=1&amp;md5=641acd391febb7ea81dae9047bc47a22\">Tunnel Walk Bag<\/a>, a limited-edition cleat-inspired dopp kit designed to support your wellness goals before, during, and after a big game.<\/p>\n<p>\nDesigned by New York City-based visual artist and designer <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.andreabergart.com%2F&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=Andrea+Bergart&amp;index=2&amp;md5=0f866fe23436144aa8a2c45f2b3ffa4b\">Andrea Bergart<\/a>, the Tunnel Walk Bag is inspired by the pre-game \u201ctunnel walk\u201d popularized by athletes. The bag is designed to carry everyday wellness essentials, like Advil, Centrum, and Voltaren, in style.<\/p>\n<p>\n\u201cMy work has always been about finding beauty in unexpected places,\u201d said Andrea Bergart. \u201cWith the Tunnel Walk Bag, I wanted to create a piece of functional art that captures the energy of the game while serving a practical purpose. It\u2019s designed for anyone who understands that preparation is part of the performance.\u201d<\/p>\n<p>\nThe limited-edition Tunnel Walk Bag will be available for purchase exclusively on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GXC22Q51&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=Amazon&amp;index=3&amp;md5=6919cc3d103cd36f1ee74147b9109331\">Amazon<\/a> for $125.00 beginning on May 14, while supplies last.<\/p>\n<p><b>Enter For A Chance To Win A VIP U.S. Soccer Experience*<br \/>\n<br \/><\/b>Haleon is also hosting the Haleon Assist Soccer Sweepstakes for fans to win an array of soccer-themed prizes and experiences.<\/p>\n<p>\nFrom April 1 to August 31, soccer fans can enter for the chance to win a grand prize VIP trip for 4 to a U.S. Soccer match, including flights, accommodations, and an exclusive stadium experience. Additional winners may win signed soccer jerseys, a Tunnel Walk Bag, and more.<\/p>\n<p>\nTo enter, fans can visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhaleonassist.com%2Fwin&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=HaleonAssist.com%2FWin&amp;index=4&amp;md5=99af7d334bde5069bbaec00d50acd704\">HaleonAssist.com\/Win<\/a> and follow the links and instructions to accurately complete and submit the registration form. Winners will be selected monthly.<\/p>\n<p><b>Purchase an Assist Pack With Haleon Wellness Essentials<br \/>\n<br \/><\/b>Haleon created an Assist Pack, a clear stadium bag designed for fans on the move with game-day ready wellness essentials, available for sale now on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amazon.com%2FHaleon-Official-Partner-Soccer-Multi-Brand%2Fdp%2FB0GVTVWDSP%2Fref%3Dsr_1_1%3Fcrid%3D20JYPT42PTEIX%26dib%3DeyJ2IjoiMSJ9.OXHUO6vqXZTCCLWaQOlIOQ.xQzUgi0lXUc1Et0FNcM0704LayYY6QHEhLqiI9Guyt0%26dib_tag%3Dse%26keywords%3DB0GVTVWDSP%26nsdOptOutParam%3Dtrue%26qid%3D1776133052%26sprefix%3Db0gvtvwdsp%252Caps%252C144%26sr%3D8-1&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=Amazon&amp;index=5&amp;md5=3b148db4acc1561d9e5569778368d68f\">Amazon<\/a> and coming to select CVS stores in May. The kits include Sensodyne, Emergen-C, TUMS, and Advil products, and will only be available for sale for a limited time.<\/p>\n<p>\nFor more information about Haleon and For the Assist, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhaleonassist.com&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=HaleonAssist.com&amp;index=6&amp;md5=5a4c4aaf0c327d7b4d33246d8765484d\">HaleonAssist.com<\/a> or follow on Instagram <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Ffortheassist%2F&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=%40fortheassist&amp;index=7&amp;md5=48073b12f59d6115d8dd549b7ed9653d\">@fortheassist<\/a> and TikTok <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40fortheassist%3Flang%3Den&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=%40fortheassist&amp;index=8&amp;md5=66c2b5ac3f0f10594b501fbf2d5e5658\">@fortheassist<\/a>.<\/p>\n<p><i>*ENTER FOR A CHANCE TO WIN** A VIP U.S. SOCCER EXPERIENCE<br \/>\n<br \/><\/i><i>**NO PURCHASE NECESSARY TO ENTER. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL U.S. RESIDENTS 18 AND OLDER. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Sweepstakes begins on 4\/1\/26 and ends on 8\/31\/26. To enter and for official rules, eligibility, odds, prize descriptions and full details, click <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.activaterewards.com%2Fsoccersweeps%2Fofficial-rules&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=HERE&amp;index=9&amp;md5=77fd69787cc60ce0135737f078e08f93\"><i>HERE<\/i><\/a><i>. Sponsor is Haleon US Holdings, LLC. 184 Liberty Corner Road, Suite 200, Warren, New Jersey, 07059.<\/i><\/p>\n<p><b>About Haleon US<br \/>\n<br \/><\/b>Haleon (LSE\/NYSE: HLN) is a globally leading consumer company that is solely focused on better everyday health. Haleon&#8217;s product portfolio spans three major categories &#8211; Oral Health, Over-the-Counter (OTC), and Wellness. Its long-standing brands &#8211; such as Advil, Centrum, Parodontax, Sensodyne, Theraflu, and TUMS &#8211; are built on trusted science, innovation and deep human understanding. For more information on Haleon and its brands, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.haleon.com&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.haleon.com&amp;index=10&amp;md5=1c5b144b19694ca4c9521205a95449bd\">http:\/\/www.haleon.com<\/a> or contact <a rel=\"nofollow\" href=\"mailto:USMediaRelations@haleon.com\">USMediaRelations@haleon.com<\/a>.<\/p>\n<p><b>About U.S. Soccer<br \/>\n<br \/><\/b>Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition is to ignite a national passion for the game and elevate its power to unite, inspire, and uplift. We believe soccer is more than a sport; it is a force for good. We are focused on three areas: U.S. Soccer Everywhere, making soccer the #1 played sport in every community in America; U.S. Soccer is Yours, ensuring everyone feels ownership of soccer\u2019s future in the U.S., and U.S. Soccer Success, winning major tournaments, including World Cups. Together, the future of the game is ours to build. For more information, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ussoccer.com%2Fourvision&amp;esheet=54523591&amp;newsitemid=20260428363967&amp;lan=en-US&amp;anchor=visit+ussoccer.com%2Fourvision&amp;index=11&amp;md5=dae18c0ee951293098661ed2b4e2c6e7\">visit ussoccer.com\/ourvision<\/a>.<\/p>\n<p><b>About Andrea Bergart<br \/>\n<br \/><\/b>Andrea Bergart (b. Newton, MA) works across painting, public installations, sculpture, and fashion. She received a Fulbright Scholarship to Ghana, where she researched bead and textile production, and has participated in residencies including the Josef and Anni Albers Foundation in Senegal; Tilleard Projects in Lamu, Kenya; and a U.S. Embassy grant to the United Arab Emirates. Her public basketball-court murals can be found in New York, Providence, and abroad. In Spring 2026, she will complete a new public court project at Inez Nash Park in Toledo, Ohio, including hand-painted court surfaces and sculptural hoops inspired by the park\u2019s plant life. Bergart\u2019s work has been exhibited in the U.S. and U.K., including at the American Academy of Arts and Letters and in the Art in Embassies program. Andrea Bergart lives and works in Queens, NY and is represented by Chozick Family Art Gallery, New York, NY.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260428363967r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260428363967\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260428363967\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact Information:<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:usmediarelations@haleon.com\">usmediarelations@haleon.com<br \/>\n<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:Ellie.Carone@edelman.com\">Ellie.Carone@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New Jersey United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Olympics General Health Home Goods Sports Medical Supplies Other Retail Media Soccer Health Public Relations\/Investor Relations Marketing Advertising Communications Retail Pharmaceutical Convenience Store Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/3\/Multibrand_MC_MC.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Haleon, maker of Sensodyne, Advil, Centrum, and TUMS, partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785989\/3\/Multibrand_MC_MC_USSOCCER.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Haleon, maker of Advil and TUMS, is delivering the ultimate assist by releasing the Tunnel Walk Bag, a limited-edition cleat-inspired dopp kit designed to support your wellness goals before, during, and after a big game.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785990\/3\/Multibrand_MC_MC_USSOCCER_FOR_THE_ASSIST_Tyler_Tunnel.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">U.S. Men\u2019s National Team midfielder, Tyler Adams carries the limited-edition Tunnel Walk Bag, a cleat-inspired dopp kit that merges style with wellness and totes essentials like Advil and Sensodyne.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785991\/3\/5675_AssistBag_Player_FabTiles_R3-1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">World Cup Champion &amp; Olympic Gold Medalist, Crystal Dunn sports the Assist Pack, a clear stadium bag designed for fans on the move with game-day ready wellness essentials like Advil, Emergen-C, TUMS, and Sensodyne.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785916\/3\/Haleon_Logopedia_Fandom.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn In its latest campaign ahead of major soccer events this summer, maker of Sensodyne, Advil, TUMS, and Centrum is celebrating the essential assists that make big goals possible Haleon US partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field U.S. Soccer stars Tyler Adams and Crystal Dunn will be featured in the new ad campaign Fans will have the chance to purchase a limited-edition Tunnel Walk Bag dopp kit, enter sweepstakes, purchase a special product pack at Amazon and CVS and more WARREN, N.J.&#8211;(BUSINESS WIRE)&#8211; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-955202","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn In its latest campaign ahead of major soccer events this summer, maker of Sensodyne, Advil, TUMS, and Centrum is celebrating the essential assists that make big goals possible Haleon US partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field U.S. Soccer stars Tyler Adams and Crystal Dunn will be featured in the new ad campaign Fans will have the chance to purchase a limited-edition Tunnel Walk Bag dopp kit, enter sweepstakes, purchase a special product pack at Amazon and CVS and more WARREN, N.J.&#8211;(BUSINESS WIRE)&#8211; &hellip; Continue reading &quot;Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T11:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn\",\"datePublished\":\"2026-04-28T11:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/\"},\"wordCount\":1547,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260428363967\\\/en\\\/2785918\\\/4\\\/Multibrand_MC_MC.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/\",\"name\":\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260428363967\\\/en\\\/2785918\\\/4\\\/Multibrand_MC_MC.jpg\",\"datePublished\":\"2026-04-28T11:03:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260428363967\\\/en\\\/2785918\\\/4\\\/Multibrand_MC_MC.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260428363967\\\/en\\\/2785918\\\/4\\\/Multibrand_MC_MC.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/","og_locale":"en_US","og_type":"article","og_title":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk","og_description":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn In its latest campaign ahead of major soccer events this summer, maker of Sensodyne, Advil, TUMS, and Centrum is celebrating the essential assists that make big goals possible Haleon US partners with the U.S. Soccer Federation in new For the Assist campaign, highlighting how assists make big goals possible\u2014both on and off the field U.S. Soccer stars Tyler Adams and Crystal Dunn will be featured in the new ad campaign Fans will have the chance to purchase a limited-edition Tunnel Walk Bag dopp kit, enter sweepstakes, purchase a special product pack at Amazon and CVS and more WARREN, N.J.&#8211;(BUSINESS WIRE)&#8211; &hellip; Continue reading \"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-28T11:03:19+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn","datePublished":"2026-04-28T11:03:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/"},"wordCount":1547,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/","name":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg","datePublished":"2026-04-28T11:03:19+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260428363967\/en\/2785918\/4\/Multibrand_MC_MC.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/haleon-launches-for-the-assist-campaign-in-partnership-with-the-u-s-soccer-federation-featuring-stars-tyler-adams-and-crystal-dunn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Haleon Launches For the Assist Campaign in Partnership with the U.S. Soccer Federation Featuring Stars Tyler Adams and Crystal Dunn"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/955202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=955202"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/955202\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=955202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=955202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=955202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}