{"id":954865,"date":"2026-04-27T09:39:24","date_gmt":"2026-04-27T13:39:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-launches-dormify\/"},"modified":"2026-04-27T09:39:24","modified_gmt":"2026-04-27T13:39:24","slug":"williams-sonoma-inc-launches-dormify","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-launches-dormify\/","title":{"rendered":"WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY<\/b><\/p>\n<p class=\"bwalignc\"><i>Company Adds Tenth Brand to Portfolio to Address<\/i><i>Dorm and Space-Saving Living Solutions<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWilliams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the launch of the company\u2019s tenth brand, Dormify. Designed to meet the evolving needs of students and young consumers navigating dormitories and compact living environments, Dormify offers a curated, modern assortment of stylish and highly functional home furnishings. Through the newly launched Dormify website, customers can engage with the brand\u2019s inspirational content, design their dream bed, build a personalized wish list, access curated checklists, and receive complimentary design and shopping guidance.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260427733454\/en\/2785148\/4\/dormify_girl.jpg\" alt=\"Photo Credit: Dormify\" \/><\/p>\n<p style=\"font-size:85%\">Photo Credit: Dormify<\/p>\n<\/div>\n<p>\nThe launch of Dormify underscores Williams-Sonoma, Inc.\u2019s continued investment in portfolio expansion and the company\u2019s strategy to reach new customer segments through differentiated, lifestyle-driven brands. This strategic portfolio expansion positions Williams-Sonoma, Inc. to further capture the underpenetrated dorm and small-space living market by introducing a fresh, accessible design perspective\u2013while upholding the quality standards and customer service offerings that define the company\u2019s brands.<\/p>\n<p>\n\u201cDormify represents a powerful opportunity to meet customers at an important life stage with a new brand that is both design-forward and highly functional,\u201d said Williams-Sonoma, Inc. President and CEO Laura Alber. \u201cThis brand positions us to capture greater market share in dorm living and creates an additional opportunity for our company to continue to build lasting relationships with the next generation of customers.\u201d<\/p>\n<p>\n\u201cAs experts in the dorm category, Dormify allows us to thoughtfully expand our reach and our ability to empower customers to create stylish spaces in rooms of any size,\u201d said Jennifer Kellor, President of Pottery Barn Kids, Pottery Barn Teen and Dormify. \u201cEvery product is designed with intention\u2013blending smart functionality with a fresh, trend-driven aesthetic that is both modern and comfortable.\u201d<\/p>\n<p>\nBy leveraging the Williams-Sonoma, Inc. retail network of more than 450 stores, Dormify has also launched the Pick-Up Near Campus\u2122 program, allowing students to place orders and conveniently pick them up at a WSI store location near campus on a preferred date. Customers who select Pick-Up Near Campus\u2122 at checkout will be paired with a dedicated Dormify concierge to coordinate delivery and help avoid common issues associated with campus mailrooms, apartment buildings, and shared-living locations.<\/p>\n<p>\nFor more information about Dormify, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dormify.com%2F&amp;esheet=54522861&amp;newsitemid=20260427733454&amp;lan=en-US&amp;anchor=www.dormify.com&amp;index=1&amp;md5=54276d5cbe708847a71852e72caf45cd\">www.dormify.com<\/a> or follow along on social via <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdormify&amp;esheet=54522861&amp;newsitemid=20260427733454&amp;lan=en-US&amp;anchor=%40dormify&amp;index=2&amp;md5=d55b04817928573158845228ec32181b\">@dormify<\/a>.<\/p>\n<p><b>ABOUT DORMIFY<\/b><\/p>\n<p>\nDormify designs and curates stylish, space-saving solutions for small-space living. As a member of the Williams-Sonoma, Inc. portfolio of brands, Dormify is committed to providing customers with quality products and elevated customer service. Through an assortment of accessible, fashionable and highly functional home furnishings, Dormify helps make every space\u2013no matter how small\u2013feel like home.<\/p>\n<p><b>ABOUT WILLIAMS-SONOMA, INC.<\/b><\/p>\n<p>\nWilliams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.<\/p>\n<p>\nWSM-PR<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260427733454r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:PR@dormify.com\">PR@dormify.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Retail Family Department Stores Consumer University Construction &amp; Property Teens Education Retail Public Relations\/Investor Relations Communications Interior Design Home Goods<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260427733454\/en\/2785148\/3\/dormify_girl.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Photo Credit: Dormify<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260427733454\/en\/2785149\/3\/dormify_guy.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Photo Credit: Dormify<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260427733454\/en\/2785146\/3\/Logo_Dormify_Charcoal.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY Company Adds Tenth Brand to Portfolio to AddressDorm and Space-Saving Living Solutions SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the launch of the company\u2019s tenth brand, Dormify. Designed to meet the evolving needs of students and young consumers navigating dormitories and compact living environments, Dormify offers a curated, modern assortment of stylish and highly functional home furnishings. Through the newly launched Dormify website, customers can engage with the brand\u2019s inspirational content, design their dream bed, build a personalized wish list, access curated checklists, and receive complimentary design and shopping guidance. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/ Photo Credit: Dormify The &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-launches-dormify\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-954865","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WILLIAMS-SONOMA, INC. 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Designed to meet the evolving needs of students and young consumers navigating dormitories and compact living environments, Dormify offers a curated, modern assortment of stylish and highly functional home furnishings. Through the newly launched Dormify website, customers can engage with the brand\u2019s inspirational content, design their dream bed, build a personalized wish list, access curated checklists, and receive complimentary design and shopping guidance. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260427733454\/en\/ Photo Credit: Dormify The &hellip; Continue reading &quot;WILLIAMS-SONOMA, INC. 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