{"id":954685,"date":"2026-04-27T00:04:01","date_gmt":"2026-04-27T04:04:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-fuels-katherine-legges-return-to-the-indianapolis-500-with-eyes-lips-fuel-takeover\/"},"modified":"2026-04-27T00:04:01","modified_gmt":"2026-04-27T04:04:01","slug":"e-l-f-cosmetics-fuels-katherine-legges-return-to-the-indianapolis-500-with-eyes-lips-fuel-takeover","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-fuels-katherine-legges-return-to-the-indianapolis-500-with-eyes-lips-fuel-takeover\/","title":{"rendered":"e.l.f. Cosmetics Fuels Katherine Legge’s Return to the Indianapolis 500 with eyes.lips.fuel. Takeover"},"content":{"rendered":"

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e.l.f. Cosmetics Fuels Katherine Legge’s Return to the Indianapolis 500 with eyes.lips.fuel. Takeover<\/b><\/p>\n

e.l.f. is fueling the future of empowered.legendary.females. at the largest single-day sporting event in the world<\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), the bold disruptor with a kind heart, is fueling its fourth season with professional race car driver Katherine Legge at the Indianapolis 500 (Indy 500) this May.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260426140110\/en\/<\/a><\/p>\n

\"Katherine<\/p>\n

Katherine Legge after qualifying for her fourth Indianapolis 500 (2024), posting a four-lap average of 230.244 mph. Photo credit: Geoff Miller\/LAT<\/p>\n<\/div>\n

\nIn a world where women receive just 1% of all sport sponsorships, account for only 4% of drivers on tracks, and are 2x more likely to feel forced out of racing within the first five years,* e.l.f. is committed to the belief that anything is e.l.f.ing possible when you fuel the women who are rewriting the rules. That’s why e.l.f. is bringing eyes.lips.fuel. to Indy 500, showing up in a big way both on the track and in the Fan Zone at the largest single-day sporting event in the world.<\/p>\n

\n“Together with Katherine Legge, we\u2019re fueling a movement for the next generation of dreamers,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “eyes.lips.fuel. is a commitment to every eye, lip and face watching who needs to see that they belong on that track, behind that wheel, and in any arena they choose. We’re democratizing access to sports by showing our community exactly what’s possible when someone believes in you and fuels your journey.”<\/p>\n

\nIn 2023, with e.l.f. by her side, Legge became the fastest woman to ever qualify for the Indy 500. This year, she’s looking to make her fifth Indy 500 start, after becoming just the ninth woman to qualify for the race in 2012. She remains a trailblazer, the first woman to win a major open-wheel race in North America, the first to lead laps in Champ Car (now INDYCAR), and the first to lead the Rolex 24 at Daytona.<\/p>\n

\n“e.l.f. has been more than a sponsor – they’ve been my voice, my platform and my fuel,” said Katherine Legge. “Four years in, I’m more empowered than ever, and together, we’re proving that when you fuel a woman’s dream, there’s no limit to what she can achieve.\u201d<\/p>\n

\nLegge, the only woman entered in this year’s field, will take to the track in her e.l.f. fire suit and e.l.f.-wrapped car, a rolling billboard for what happens when brands show up for women who refuse to be counted out.<\/p>\n

\nThe eyes.lips.fuel. activation in the Fan Zone, inspired by e.l.f.’s Glow Reviver Lip Oil Stick<\/a>, is flipping the script on the garage, a space that has historically belonged to the boys and making it a space for every eye, lip and face. The activation includes:<\/p>\n