{"id":954536,"date":"2026-04-23T22:03:06","date_gmt":"2026-04-24T02:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\/"},"modified":"2026-04-23T22:03:06","modified_gmt":"2026-04-24T02:03:06","slug":"niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\/","title":{"rendered":"NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets<\/b><\/p>\n<p>TOKYO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter &#8220;INTAGE HD&#8221;), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets.<\/p>\n<p>\nThrough the collaboration, NIQ and INTAGE HD bring together complementary strengths\u2014 INTAGE HD\u2019s deep local retail store panel data and insights into the Japanese domestic market, and NIQ\u2019s global and regional retail store panel data and insights into various international markets\u2014to enable better comparison and understanding of market performance and trends across countries and regions.<\/p>\n<p>\nThis collaboration enhances both companies\u2019 ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets.<\/p>\n<p>\nThe collaboration enables global clients to access INTAGE HD\u2019s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion. NIQ&#8217;s network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ\u2019s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth.<\/p>\n<p>\n\u201c<i>Clients today are increasingly looking for a more complete and connected understanding of consumer buying behavior across markets,\u201d said <b>Chang Park, Managing Director of NIQ\u2019s Northeast Asia Cluster<\/b>. \u201cOur collaboration with INTAGE HD strengthens our ability to deliver The Full View\u2122\u2014bringing together local depth and global scale to help clients unlock new opportunities and drive growth<\/i>.\u201d<\/p>\n<p>\nThis collaboration addresses a key challenge for clients: limited comparability between Japan and other markets by connecting local and global data more seamlessly.<\/p>\n<p>\nWhether expanding into Japan or growing in international markets, clients will benefit from a more unified view of performance.<\/p>\n<p>\n\u201c<i>Japan is a highly complex and unique market, and a deep understanding of the local market and a global perspective are both essential to realizing business growth,\u201d said <b>Yoshiya Nishi, CEO of INTAGE HOLDINGS Inc.<\/b> \u201cThrough this collaboration, we will combine the strengths of both companies to provide more consistent and actionable insights in the Japanese and global markets, strongly supporting our clients\u2019 decision-making and growth.<\/i>\u201d<\/p>\n<p>\nThis collaboration reflects a shared commitment by NIQ and INTAGE HD to help clients navigate increasingly interconnected markets with greater clarity and confidence.<\/p>\n<p>\nAbout INTAGE HOLDINGS Inc.<\/p>\n<p>\nFounded in 1960, the INTAGE Group is a leading marketing research company, ranked No.1 in Asia*. Guided by our vision of \u201cKnow today, Power tomorrow,\u201d we leverage massive amounts of data obtained from Japan\u2019s largest consumer panel (SCI) and retail panel (SRI+) to support decision-making across a wide range of industries through data and technology. In recent years, we have increased our support for digital transformation (DX) through data utilization, and accelerated the expansion of our global operations, primarily in Asia, contributing to the creation of a sustainable society.<\/p>\n<p>\n* Based on ESOMAR\u2019s Global Top-50 Insights Companies 2025 (in terms of the Group\u2019s consolidated net sales).<\/p>\n<p>\nAbout INTAGE Group<\/p>\n<p>\n(TSE Prime Market stock code: 4326)<\/p>\n<p>\nSince its founding in 1960, the INTAGE Group has collected, processed, and analyzed a wide range of data, adding unique insights to provide its clients with valuable information and support their decision-making processes. As a partner to our clients, we work closely with them to address their questions, combining consumer insights with technology to guide them toward their next strategic move.<\/p>\n<p><b>ABOUT NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modelling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.niq.com%2F&amp;esheet=54520296&amp;newsitemid=20260422378471&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=0a9bcb093f988d1649157d0e482a46c3\">www.niq.com<\/a>.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260422378471r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260422378471\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260422378471\/en\/<\/a><\/span><\/p>\n<p>\nMedia contacts:<br \/>\n<br \/>NIQ \u2013 <a rel=\"nofollow\" href=\"mailto:liza.martija@nielseniq.com\">liza.martija@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Japan Asia Pacific<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Technology Other Retail Business Professional Services Software Data Analytics Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260422378471\/en\/2782004\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets TOKYO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter &#8220;INTAGE HD&#8221;), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths\u2014 INTAGE HD\u2019s deep local retail store panel data and insights into the Japanese domestic market, and NIQ\u2019s global and regional retail store panel data and insights into various international markets\u2014to enable better comparison and understanding of market performance and trends across countries and regions. This collaboration enhances both companies\u2019 ability to support clients &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-954536","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets TOKYO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and INTAGE HOLDINGS Inc. (hereafter &#8220;INTAGE HD&#8221;), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths\u2014 INTAGE HD\u2019s deep local retail store panel data and insights into the Japanese domestic market, and NIQ\u2019s global and regional retail store panel data and insights into various international markets\u2014to enable better comparison and understanding of market performance and trends across countries and regions. This collaboration enhances both companies\u2019 ability to support clients &hellip; Continue reading &quot;NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-24T02:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260422378471r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets\",\"datePublished\":\"2026-04-24T02:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/\"},\"wordCount\":749,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260422378471r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets\\\/\",\"name\":\"NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - 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(hereafter &#8220;INTAGE HD&#8221;), a leading market research company in Japan, today announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths\u2014 INTAGE HD\u2019s deep local retail store panel data and insights into the Japanese domestic market, and NIQ\u2019s global and regional retail store panel data and insights into various international markets\u2014to enable better comparison and understanding of market performance and trends across countries and regions. 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