{"id":954260,"date":"2026-04-23T09:21:05","date_gmt":"2026-04-23T13:21:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-first-measurement-provider-to-earn-mrc-accreditation-for-tiktok-video-viewability-reporting\/"},"modified":"2026-04-23T09:21:05","modified_gmt":"2026-04-23T13:21:05","slug":"doubleverify-first-measurement-provider-to-earn-mrc-accreditation-for-tiktok-video-viewability-reporting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-first-measurement-provider-to-earn-mrc-accreditation-for-tiktok-video-viewability-reporting\/","title":{"rendered":"DoubleVerify First Measurement Provider to Earn MRC Accreditation for TikTok Video Viewability Reporting"},"content":{"rendered":"

\nDV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparency
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NEW YORK, April 23, 2026 (GLOBE NEWSWIRE) — DoubleVerify<\/u><\/a> (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This milestone underscores DV\u2019s commitment to delivering the highest standards of measurement accuracy and transparency, and further demonstrates the company\u2019s alignment with the MRC accreditation process as a critical layer of accountability in digital advertising.<\/p>\n

\u201cWe are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,\u201d said Mark Zagorski, CEO of DoubleVerify<\/strong>. \u201cAs advertising investment continues to grow across video-centric social platforms like TikTok, independent verification plays a critical role in ensuring transparency and accountability. With accredited measurement informed by tens of trillions of historical ad transactions, advertisers can evaluate campaign effectiveness with greater confidence and ensure their media investments deliver real value.\u201d<\/p>\n

The accreditation covers DV\u2019s direct measurement and reporting of video ads served to the TikTok mobile app, including impressions, viewable impressions and related viewability metrics, as well as sophisticated invalid traffic (SIVT) filtration. Already accredited for open web inventory, these metrics are now extended to TikTok campaigns, with reporting available through a dedicated dashboard within DV Pinnacle\u00ae<\/sup>, the company\u2019s unified service and analytics reporting platform.<\/p>\n

\u201cWe congratulate DoubleVerify for extending their Video Viewability and SIVT accreditation to include measurement of TikTok traffic as well as continued accreditation of Property Level Ad Verification and Attention\u201d, said George Ivie, MRC CEO<\/strong>. \u201cThis accreditation demonstrates DoubleVerify\u2019s continued commitment to independent validation of compliance with industry standards.\u201d<\/p>\n

DV also achieved MRC accreditation across two key measurement capabilities, including:<\/p>\n