{"id":954127,"date":"2026-04-23T08:10:45","date_gmt":"2026-04-23T12:10:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-expands-its-partnership-with-ducati-corse-as-decades-long-partnership-races-forward-with-purpose\/"},"modified":"2026-04-23T08:10:45","modified_gmt":"2026-04-23T12:10:45","slug":"philip-morris-international-expands-its-partnership-with-ducati-corse-as-decades-long-partnership-races-forward-with-purpose","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-expands-its-partnership-with-ducati-corse-as-decades-long-partnership-races-forward-with-purpose\/","title":{"rendered":"Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose<\/b><\/p>\n<p class=\"bwalignc\"><i>ZYN branding to be present at select MotoGP races in the 2026 season and beyond<\/i><\/p>\n<p>STAMFORD, CT&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPhilip Morris International<sup>1<\/sup> (NYSE: PM) today announced an expanded partnership with Ducati Corse for the 2026 season and beyond. This next chapter introduces a major development: the <i>ZYN <\/i>brand of nicotine pouches\u2014the number one nicotine pouch brand globally<sup>2<\/sup>\u2014will feature on Ducati Corse MotoGP liveries at select races throughout the seasons.<\/p>\n<p>\nJust as Ducati pushes the limits of performance, <i>ZYN<\/i> represents PMI\u2019s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. This partnership allows <i>ZYN<\/i> to connect with adult consumers in a space they\u2019re passionate about\u2014and to do so in a way that\u2019s authentic, respectful, and dynamic.<\/p>\n<p>\nPhilip Morris International\u2019s relationship with Ducati Corse began in 2003\u2014the year Ducati arrived in MotoGP\u2014ushering in a bold new era of ambition. Since then, the collaboration has evolved alongside both organizations\u2019 transformations. Today, as PMI advances its efforts to make cigarettes obsolete and Ducati continues to lead high-performance motorcycle racing, the partnership enters a new chapter\u2014defined by innovation, unforgettable experiences, and a shared belief in the power of progress to shape a better future.<\/p>\n<p>\n\u201c<i>Across its racing history, Ducati has repeatedly challenged convention\u2014developing groundbreaking concepts and reshaping modern MotoGP with innovations that have set new performance standards for the sport. This bold new chapter reinforces a spirit of relentless innovation and unforgettable experiences that has defined the partnership for decades<\/i>,\u201d said Nikolaus Ricketts, President, Oral Products at Philip Morris International. <i>\u201cAs we deepen our partnership with Ducati Corse, we\u2019re working to accelerate the move beyond cigarettes\u2014and we want adult nicotine consumers, including ZYN consumers, to share in the excitement at every turn.\u201d<\/i><\/p>\n<p>\n\u201c<i>Our relationship with Philip Morris International began in parallel with our MotoGP project. PMI was\u2014and still is\u2014a key partner that has continuously evolved alongside our sporting and technological ambitions. This new chapter reflects a shared vision built on innovation, performance, and progress<\/i>,\u201d said Mauro Grassilli, Sporting Director at Ducati Corse. <i>\u201cDucati Corse has always chosen partners with vision and a strong sense of responsibility, and we are proud to continue a collaboration that supports our commitment to excellence on the track and beyond.\u201d<\/i><\/p>\n<p><b>Responsible Marketing<\/b><\/p>\n<p>\nPhilip Morris International\u2019s marketing and sales policies and practices reflect our commitment to market all our products responsibly. This means increasing adult consumers\u2019 awareness and understanding of our smoke-free product portfolio while guarding against access by unintended audiences. MotoGP\u2014with its overwhelmingly adult audience\u2014is a global platform where we engage adult consumers worldwide with a message of choice and innovative alternatives to cigarettes.<\/p>\n<p><b>About <i>ZYN<\/i><\/b><\/p>\n<p><i>ZYN<\/i> nicotine pouches\u2014the number one nicotine pouch brand globally<sup>3<\/sup>. In the U.S., they were the first nicotine pouches <a rel=\"nofollow\" href=\"https:\/\/www.fda.gov\/news-events\/press-announcements\/fda-authorizes-marketing-20-zyn-nicotine-pouch-products-after-extensive-scientific-review\">authorized<\/a> as appropriate to protect public health by the U.S. Food and Drug Administration. <i>ZYN<\/i> nicotine pouches are not risk-free and contain nicotine, which is addictive. They are only for legal-aged adult consumers of nicotine products and are not alternatives to quitting tobacco and nicotine altogether.<\/p>\n<p>\nPhilip Morris International is the global smoke-free champion\u2014with the number one heated-tobacco product globally, <i>ZYN<\/i> as the number one nicotine pouch brand globally, and our offerings in the e-vapor category as important complements. The company now provides its broadest range of smoke-free products that deliver different usage, taste, price, and technology options to maximize the number of adult smokers who can find a better alternative that will help them switch away from smoking.<\/p>\n<p><b>Philip Morris International: A Global Smoke-Free Champion<\/b><\/p>\n<p>\nPhilip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company\u2019s current product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, nicotine pouch and e-vapor products. Our smoke-free products are available for sale in over 105 markets, and as of December 31, 2025, PMI estimates they were used by over 43 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 43% of PMI\u2019s first-quarter 2026 total net revenues. Since 2008, PMI has invested over $16 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match\u2019s <i>General <\/i>snus and <i>ZYN <\/i>nicotine pouches and versions of PMI\u2019s <i>IQOS <\/i>devices and consumables &#8211; the first-ever such authorizations in their respective categories. Versions of <i>IQOS <\/i>devices and consumables<i \/>and <i>General<\/i> snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness areas. References to \u201cPMI\u201d, \u201cwe\u201d, \u201cour\u201d and \u201cus\u201d mean Philip Morris International Inc., and its subsidiaries. For more information, please visit <a rel=\"nofollow\" href=\"http:\/\/www.pmi.com\/\">www.pmi.com<\/a> and <a rel=\"nofollow\" href=\"http:\/\/www.pmiscience.com\/\">www.pmiscience.com<\/a>.<\/p>\n<p><sup>1<\/sup> References to \u201cPMI\u201d, \u201cwe\u201d, \u201cour\u201d and \u201cus\u201d mean Philip Morris International Inc., and its subsidiaries. For more information, please visit <a rel=\"nofollow\" href=\"http:\/\/www.pmi.com\/\"><b>www.pmi.com<\/b><\/a> and <a rel=\"nofollow\" href=\"http:\/\/www.pmiscience.com\/\"><b>www.pmiscience.com<\/b><\/a>.<br \/>\n<br \/><sup>2<\/sup> Based on estimated PMI share of nicotine pouch category IMS on a pouch basis in markets where present in full year 2025.<br \/>\n<br \/><sup>3<\/sup> Based on estimated PMI share of nicotine pouch category IMS on a pouch basis in markets where present in full year 2025.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260423020840r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260423020840\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260423020840\/en\/<\/a><\/span><\/p>\n<p>\nPhilip Morris International<br \/>\n<br \/>Corey Henry<br \/>\n<br \/>T: +1 (202) 679 7296<br \/>\n<br \/>E: <a rel=\"nofollow\" href=\"mailto:corey.henry@pmi.com\">corey.henry@pmi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York Connecticut United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Automotive Sports Other Automotive Tobacco Motor Sports Motorcycles<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260423020840\/en\/328938\/3\/PMI_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose ZYN branding to be present at select MotoGP races in the 2026 season and beyond STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International1 (NYSE: PM) today announced an expanded partnership with Ducati Corse for the 2026 season and beyond. This next chapter introduces a major development: the ZYN brand of nicotine pouches\u2014the number one nicotine pouch brand globally2\u2014will feature on Ducati Corse MotoGP liveries at select races throughout the seasons. Just as Ducati pushes the limits of performance, ZYN represents PMI\u2019s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. This partnership allows ZYN to connect with adult consumers in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-expands-its-partnership-with-ducati-corse-as-decades-long-partnership-races-forward-with-purpose\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-954127","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-expands-its-partnership-with-ducati-corse-as-decades-long-partnership-races-forward-with-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose ZYN branding to be present at select MotoGP races in the 2026 season and beyond STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International1 (NYSE: PM) today announced an expanded partnership with Ducati Corse for the 2026 season and beyond. This next chapter introduces a major development: the ZYN brand of nicotine pouches\u2014the number one nicotine pouch brand globally2\u2014will feature on Ducati Corse MotoGP liveries at select races throughout the seasons. Just as Ducati pushes the limits of performance, ZYN represents PMI\u2019s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. 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This next chapter introduces a major development: the ZYN brand of nicotine pouches\u2014the number one nicotine pouch brand globally2\u2014will feature on Ducati Corse MotoGP liveries at select races throughout the seasons. Just as Ducati pushes the limits of performance, ZYN represents PMI\u2019s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. 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