\nBraze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging\u2122, today delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers. From reaching new audiences to driving conversion and long-term loyalty, these capabilities join together in an integrated platform that gives marketers a unified way to manage the full customer lifecycle.<\/p>\n
BrazeAI Operator\u2122 and BrazeAI Agent Console\u2122, now generally available<\/b><\/p>\n
\nBrazeAI Operator\u2122 and BrazeAI Agent Console\u2122 bring decisioning, content generation, and execution directly into the marketer\u2019s workflow. By embedding AI into the core platform, teams can act on data in real time and turn strategy into live customer experiences faster.<\/p>\n
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- \nSpeed up campaign execution with AI-powered content generation<\/p>\n<\/li>\n
- \nReduce dependency on technical teams to get campaigns out the door<\/p>\n<\/li>\n
- \nDrive more relevant engagement by acting on customer data in real-time<\/p>\n<\/li>\n<\/ul>\n
A unified approach to creative production and activation in Braze<\/b><\/p>\n
\nThe Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences. With direct integrations to Figma and Canva, it removes friction between design and delivery.<\/p>\n
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- \nMove creative assets seamlessly from design tools into live campaigns<\/p>\n<\/li>\n
- \nMaintain brand consistency across channels with centralized asset management<\/p>\n<\/li>\n
- \nConnect creative to real-time customer context for more relevant experiences<\/p>\n<\/li>\n<\/ul>\n
Flexible, regional infrastructure for AI-driven decisioning<\/b><\/p>\n
\nBrazeAI Decisioning Studio\u2122 can now be hosted in Europe on Google Cloud, giving brands more control over how and where their data is managed. This expansion supports decisioning while also meeting regional data requirements.<\/p>\n
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- \nKeep customer data closer to home with EU-based hosting<\/p>\n<\/li>\n
- \nApply decisioning without compromising on data governance or compliance<\/p>\n<\/li>\n
- \nScale AI-driven engagement globally with greater flexibility and control<\/p>\n<\/li>\n<\/ul>\n
\n\u201cThe world\u2019s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,\u201d said Bill Magnuson, Cofounder and CEO of Braze. \u201cBraze is putting powerful, production-ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember.\u201d<\/p>\n
\nThese updates are being unveiled today at City x City London, Braze\u2019s flagship EMEA event focused on the craft of customer engagement, at Olympia in London. The event brings together Europe\u2019s leading marketers, product leaders, and customer experience teams to explore how brands are applying AI, real-time data, and creativity to drive more effective engagement. Through a combination of product showcases, customer-led sessions, and practical use cases, City x City London is designed to give attendees a clear view into how the most successful brands are putting AI to work, swapping ideas, and turning inspiration into action.<\/p>\n
Enabling real-time, individualized engagement<\/b><\/p>\n
BrazeAI Operator\u2122<\/b> is a new in-dashboard AI assistant that helps marketers create campaigns, build custom agents, generate content, and troubleshoot workflows, reducing the time and technical expertise required to execute complex strategies.<\/p>\n
\nCleo, a global family care platform, used BrazeAI Operator\u2122 to rebuild its welcome experience around individual member needs. This resulted in an 81% reduction in unsubscribes, a 97% drop in opt-outs on the first email, a 284% increase in app opens, and a 124% lift in push notification engagement.<\/p>\n
\nThe American Diabetes Association applied BrazeAI Operator\u2122 to redesign its eCommerce journey, moving from a single-message approach to a more dynamic, multi-step experience that supports deeper engagement and follow-up interactions.<\/p>\n
\n\u201cI felt like I was talking to someone who worked for Braze. It\u2019s my thought partner. I\u2019m kind of addicted to it. I\u2019m doing things that would have been completely impossible without the Operator.\u201d
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\u2014 Elaine Armbruster, Director of Digital Experience, American Diabetes Association<\/b><\/p>\n\n\u201cThe Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn\u2019t have known where to start troubleshooting.\u201d
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\u2014 Holly Jacobson, Sr Lifecycle Marketing Manager, Cleo<\/b><\/p>\n\nTo learn more about how BrazeAI Operator\u2122 helps marketers build, troubleshoot, and optimize campaigns with greater speed and confidence, visit the Braze blog<\/a> for a deeper look at the product and customer use cases.<\/p>\n
BrazeAI Agent Console\u2122<\/b> provides a new, centralized environment to build, manage, and deploy AI agents that generate content, interpret data, and adapt campaigns in real time.<\/p>\n
\nDayuse, a global hospitality platform, used BrazeAI Agent Console\u2122 to generate individualized messages at the moment of send, with each message informed by real-time customer context such as booking history, preferences, and language. This approach enabled the brand to move beyond static campaigns and deliver content that reflects each user\u2019s situation as it happened. By working with Braze, Dayuse has seen a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign, and achieved an additional 23% uplift in repeat engagement after adopting the capability.<\/p>\n
\n\u201cPersonalization at this level across marketers used to require significant manual workload. With BrazeAI Agent Console, we were able to scale individualized messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform.\u201d
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\u2014 Martin Juglair, CRM Manager, Dayuse<\/b><\/p>\n\nTo explore how BrazeAI Agent Console\u2122 enables real-time decisioning, content generation, and data interpretation within live customer journeys, visit the Braze blog<\/a> for additional detail and examples.<\/p>\n
Introducing the Braze Creative Studio<\/b><\/p>\n
\nThe new Braze Creative Studio brings creative production and campaign execution into a unified workflow, so marketers can move from concept to campaign faster while maintaining brand consistency.<\/p>\n
\nWith the new Figma and Canva integrations, marketers can import creative assets and full email templates from popular design programs directly into Braze while keeping design fidelity intact. A new centralized UI gives teams easy access to a composable set of content capabilities, including the new design tool integrations, a centralized media library, templates, brand guidelines, and more, making it simpler to use the features they need and scale what works.<\/p>\n
\nThe Braze Creative Studio works seamlessly with the rest of the Braze platform, connecting creative execution with real-time data, intelligence, and cross-channel delivery so brands can transform generic assets into relevant, memorable brand experiences.<\/p>\n
\n\u201cThe most exciting thing about agentic AI isn’t what any single tool can do on its own, it’s what opens up when the right tools work together. Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creative in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity.\u201d
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\u2014 Anwar Haneef, Head of Ecosystem, Canva<\/b><\/p>\n\n\u201cThe new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by uploading images in a single click. It\u2019s simple, but I rely on it daily to save several minutes on each project.\u201d
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\u2014 Ashley Auger, CRM Technical Manager, Growth, Mercari US<\/b><\/p>\n\nTo see how the Braze Creative Studio streamlines creative workflows and connects design to activation with Figma and Canva, visit the Braze blog<\/a> for more information.<\/b><\/p>\n
About Braze<\/span><\/b><\/p>\n
\nBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging\u2122. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI\u2122 allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 \u201cBest of Marketing and Digital Advertising Software Product\u201d in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America\u2019s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology\u2122 by Great Place To Work\u00ae. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com<\/a>.<\/p>\n
Forward-looking Statements<\/b><\/p>\n
\nThis press release contains \u201cforward-looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated performance of and benefits from Braze, its products and programs, including the BrazeAI Decisioning Studio, BrazeAI Operator, BrazeAI Agent Console and Braze Creative Studio. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze\u2019s Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the U.S. Securities and Exchange Commission on March 25, 2026, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.<\/p>\n
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