{"id":953736,"date":"2026-04-22T11:03:19","date_gmt":"2026-04-22T15:03:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-to-study-generative-ai-service-providers\/"},"modified":"2026-04-22T11:03:19","modified_gmt":"2026-04-22T15:03:19","slug":"isg-to-study-generative-ai-service-providers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/isg-to-study-generative-ai-service-providers\/","title":{"rendered":"ISG to Study Generative AI Service Providers"},"content":{"rendered":"

<\/p>\n

ISG to Study Generative AI Service Providers<\/b><\/p>\n

Upcoming ISG Provider Lens\u00ae<\/sup> report will evaluate providers that help enterprises use GenAI as a strategic enabler of intelligent operations<\/b><\/p>\n

STAMFORD, Conn.–(BUSINESS WIRE<\/a>)–
\nInformation Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a global AI-centered technology research and advisory firm, has launched a research study examining providers that help enterprises achieve scaled, value-creating transformation with GenAI.<\/p>\n

\nThe study results will be published in a series of comprehensive ISG Provider Lens\u00ae<\/sup> reports, called Generative AI Services, scheduled to be released in September 2026. The reports will cover companies offering GenAI strategy, consulting, development and deployment services.<\/p>\n

\nEnterprise buyers will be able to use information from the reports to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm\u2019s buy-side clients.<\/p>\n

\nEnterprises are advancing to scaled deployment of GenAI, embedding it into core operations and decision-making. This movement is creating growing demand for structured approaches that accelerate enterprise-wide deployment and return on investment. Organizations seek providers that can enable this transition with robust strategies, scalable architectures and disciplined execution, ensuring that GenAI initiatives deliver sustained business value across multiple functions.<\/p>\n

\n\u201cEnterprises are gaining access to more context-aware and cost-efficient GenAI capabilities through advances in large and small language models,\u201d said Namratha Dharshan, chief business leader at ISG. \u201cThis is increasing demand for providers that can tailor and operationalize these models for specific business needs.\u201d<\/p>\n

\nISG has distributed surveys to approximately 170 GenAI service providers. Working in collaboration with ISG\u2019s global advisors, the research team will produce two quadrants representing the typical GenAI services enterprises are buying, based on ISG\u2019s experience working with its clients. The two quadrants are:<\/p>\n