{"id":953670,"date":"2026-04-22T08:58:12","date_gmt":"2026-04-22T12:58:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/"},"modified":"2026-04-22T08:58:12","modified_gmt":"2026-04-22T12:58:12","slug":"pottery-barn-teen-launches-new-collaboration-with-billabong","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/","title":{"rendered":"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG<\/b><\/p>\n<p class=\"bwalignc\"><i>Iconic Surf Brand Brings Signature Aesthetic to Dorm and Teen Collections<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with Billabong, the globally recognized surf and lifestyle brand. The new Billabong for Pottery Barn Teen collection blends Billabong\u2019s laid-back, surf-inspired aesthetic with Pottery Barn Teen\u2019s signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781207\/4\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg\" alt=\"Billabong x Pottery Barn Teen\" \/><\/p>\n<p style=\"font-size:85%\">Billabong x Pottery Barn Teen<\/p>\n<\/div>\n<p>\nInspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the collection features soft textiles, functional storage, and versatile d\u00e9cor designed for both style and practicality. Several pieces in the collection are crafted with sustainably sourced materials, aligning with Pottery Barn Teen\u2019s ongoing commitment to responsible design. The new Billabong for Pottery Barn Teen collection includes bedding inspired by rolling waves and tropical florals, durable water-resistant backpacks and lunch bags, decorative accessories including a surfboard holder, lighting, wall hooks, desk mats, no-nail pinboards, a laundry backpack, a shower caddy, and a storage cart, as well as ultra-soft beach towels with UPF 50+ sun protection.<\/p>\n<p>\n\u201cThe new Billabong for Pottery Barn Teen collaboration reflects our shared appreciation of coastal-inspired designs,\u201d said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Teen. \u201cFrom Billabong\u2019s iconic wave logo reimagined across bedding and gear, to beach, bath, and decorative accessories, the collection brings the beach into teen and dorm spaces.\u201d<\/p>\n<p>\n\u201cThis partnership is about bringing Billabong\u2019s spirit of youth, creativity and self-expression to a new audience in a meaningful way,\u201d said Matthew Salter, Executive Vice President, Partnership \u2013 Marketing at Authentic, owner of the Billabong brand. \u201cWith Pottery Barn Teen, we\u2019ve created a collection that extends the brand into everyday spaces, blending function and design in a way that feels both authentic and culturally relevant.\u201d<\/p>\n<p>\nCollege students can easily shop the Billabong collaboration through Dorm Concierge by selecting Pick Up Near Campus\u2122 at checkout. Orders can be placed in advance and picked up at any of the more than 450 participating Williams-Sonoma, Inc. retail locations, which automatically populate based on the selected college. Each store holds items for up to 30 days for added flexibility, and a dedicated Concierge representative provides personalized updates and coordinates pickup details to help ensure a smooth move-in experience.<\/p>\n<p>\nBillabong for Pottery Barn Teen is available now at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pbteen.com%2Fshop%2Fcollaborations%2Fbillabong%2F&amp;esheet=54520074&amp;newsitemid=20260422362295&amp;lan=en-US&amp;anchor=www.pbteen.com&amp;index=1&amp;md5=e8e5e83430f03c578029af6e5ef8e132\">www.pbteen.com<\/a>. For more information, follow the brands on social: @potterybarnteen, @potterybarndorm and @billabong.<\/p>\n<p><b><span class=\"bwuline\">ABOUT POTTERY BARN TEEN<\/span><\/b><\/p>\n<p>\nIntroduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen\u2019s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.<\/p>\n<p><b><span class=\"bwuline\">ABOUT WILLIAMS-SONOMA. INC<\/span><\/b><\/p>\n<p>\nWilliams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.<\/p>\n<p><b><span class=\"bwuline\">ABOUT BILLABONG<\/span><\/b><\/p>\n<p>\nEstablished in 1973 in Australia by visionary surfboard shaper Gordon Merchant, Billabong shares that magic feeling of wave riding with the world. This feeling comes to life in many forms; from award-winning board shorts and swimwear to a legacy of game-changing experiences in the ocean, on the mountains and beyond. Billabong is available in more than 100 countries worldwide and remains dedicated to making the wave riding experience unforgettable.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.billabong.com%2F&amp;esheet=54520074&amp;newsitemid=20260422362295&amp;lan=en-US&amp;anchor=www.billabong.com&amp;index=2&amp;md5=4c649b190f106cddc5b523172e7e354e\">www.billabong.com<\/a>. Follow on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fbillabong%2F&amp;esheet=54520074&amp;newsitemid=20260422362295&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=60e70071750559115b225089565f65a8\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FBillabong%2F&amp;esheet=54520074&amp;newsitemid=20260422362295&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=e0d80ceba6b0133e93937e37a0201485\">Facebook<\/a>.<\/p>\n<p><b>WSM-PR<\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260422362295r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:PR@potterybarnteen.com\">PR@potterybarnteen.com<\/a><\/p>\n<p><b>Billabong PR<br \/>\n<\/b><br \/>Candice (Brew) Watts<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:cbrew@authentic.com\">cbrew@authentic.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Teens Specialty Catalog Online Retail Consumer Fashion Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781207\/3\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Billabong x Pottery Barn Teen<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781208\/3\/SU26sp18_PT_Billabong_CoastaBed_v1_0217x.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Billabong x Pottery Barn Teen<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/740931\/3\/PBT_NewLogo_Horiz.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG Iconic Surf Brand Brings Signature Aesthetic to Dorm and Teen Collections SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with Billabong, the globally recognized surf and lifestyle brand. The new Billabong for Pottery Barn Teen collection blends Billabong\u2019s laid-back, surf-inspired aesthetic with Pottery Barn Teen\u2019s signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/ Billabong x Pottery Barn Teen Inspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953670","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG Iconic Surf Brand Brings Signature Aesthetic to Dorm and Teen Collections SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with Billabong, the globally recognized surf and lifestyle brand. The new Billabong for Pottery Barn Teen collection blends Billabong\u2019s laid-back, surf-inspired aesthetic with Pottery Barn Teen\u2019s signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/ Billabong x Pottery Barn Teen Inspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the &hellip; Continue reading &quot;POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T12:58:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781207\/4\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG\",\"datePublished\":\"2026-04-22T12:58:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/\"},\"wordCount\":807,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260422362295\\\/en\\\/2781207\\\/4\\\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/pottery-barn-teen-launches-new-collaboration-with-billabong\\\/\",\"name\":\"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG - 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(NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with Billabong, the globally recognized surf and lifestyle brand. The new Billabong for Pottery Barn Teen collection blends Billabong\u2019s laid-back, surf-inspired aesthetic with Pottery Barn Teen\u2019s signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260422362295\/en\/ Billabong x Pottery Barn Teen Inspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the &hellip; Continue reading \"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-22T12:58:12+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781207\/4\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG","datePublished":"2026-04-22T12:58:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/"},"wordCount":807,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260422362295\/en\/2781207\/4\/SU26sp17_PT_Billabong_WE_ClassicBed_v4_0259_SheerMovementx.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/pottery-barn-teen-launches-new-collaboration-with-billabong\/","name":"POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG - 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