{"id":953449,"date":"2026-04-21T14:03:03","date_gmt":"2026-04-21T18:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adtran-and-glds-expand-partnership-to-deliver-billing-driven-zero-touch-automation-for-subscriber-lifecycle-management\/"},"modified":"2026-04-21T14:03:03","modified_gmt":"2026-04-21T18:03:03","slug":"adtran-and-glds-expand-partnership-to-deliver-billing-driven-zero-touch-automation-for-subscriber-lifecycle-management","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adtran-and-glds-expand-partnership-to-deliver-billing-driven-zero-touch-automation-for-subscriber-lifecycle-management\/","title":{"rendered":"Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management<\/b><\/p>\n<p>\nNews summary:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nService providers need simpler, billing-integrated automation to streamline activation, manage Wi-Fi and cut operational complexity<\/p>\n<\/li>\n<li>\nAdtran\u2019s Intellifi<sup>\u00ae<\/sup> managed Wi-Fi works with GLDS BroadHub<sup>\u00ae<\/sup>, enabling zero-touch automation from order entry through lifecycle management<\/p>\n<\/li>\n<li>\nSolution reduces operational complexity, accelerates time to revenue and preserves operator control within an open ecosystem<\/p>\n<\/li>\n<\/ul>\n<p>HUNTSVILLE, Ala.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAdtran today announced a new phase in its long-standing partnership with GLDS, delivering billing-driven, zero-touch automation for subscriber lifecycle management. As broadband and managed Wi-Fi services scale, manual hand-offs between billing, OSS and in-home networking systems are no longer sustainable. By enabling GLDS BroadHub<sup>\u00ae<\/sup> to orchestrate subscriber creation, service activation and ongoing lifecycle changes across access and the connected home, the solution streamlines operations, accelerates time to revenue and reduces operational complexity. This approach gives broadband providers greater control as subscriber expectations rise and service models evolve.<\/p>\n<p>\n\u201cOur partnership with Adtran is built around a shared goal: making it easier for broadband operators to serve a growing and increasingly demanding customer base,\u201d said Garrick Russell, president and COO of GLDS. \u201cBy extending BroadHub<sup>\u00ae<\/sup> billing-driven automation all the way through to in-home Wi-Fi, we\u2019re taking the pain out of manual hand-offs that slow activation and increase operational overhead. Operators can manage subscriber onboarding, upgrades and service changes from a single system and apply them consistently across their networks. This means faster onboarding, lower complexity and a more agile operating model that helps providers keep pace with rising customer expectations.\u201d<\/p>\n<p>\nThe new joint solution integrates Adtran\u2019s Intellifi<sup>\u00ae<\/sup> managed Wi-Fi platform with the GLDS BroadHub<sup>\u00ae<\/sup> system to enable billing-initiated automation across subscriber, service and device lifecycles. Subscriber creation, service activation, configuration updates and device changes are triggered directly from BroadHub<sup>\u00ae<\/sup> and applied automatically across access and in-home Wi-Fi environments. This supports zero-touch onboarding, simplifies service changes, and ensures consistent configurations during device replacements or upgrades, including transitions to Wi-Fi 6 and Wi-Fi 7 systems. By aligning billing, service and Wi-Fi workflows through open, standards-based interfaces within a multi-vendor environment, the integration reduces engineering touchpoints, shortens installation cycles and helps providers maintain service continuity as networks and subscriber bases grow.<\/p>\n<p>\n\u201cThis next step in our partnership with GLDS is about empowering service providers to take full control of the entire subscriber journey,\u201d commented Philip Bednarz, GM of software platforms at Adtran. \u201cWi-Fi is now central to the broadband experience, but it\u2019s also one of the most operationally complex areas to manage at scale. By bringing Intellifi<sup>\u00ae<\/sup> into a shared, billing-driven automation framework with GLDS, we\u2019re connecting the in-home experience to the same operational flow that already powers network services \u2013 using open interfaces that give providers choice and flexibility, rather than locking them into rigid, closed systems. That removes friction, cuts complexity and delivers true end-to-end control from order placement through ongoing service changes. It offers a more agile model that simplifies operations today and creates a platform ready for tomorrow\u2019s innovation.\u201d<\/p>\n<p><b>About Adtran<\/b><\/p>\n<p>\nADTRAN Holdings, Inc. (NASDAQ: ADTN and FSE: QH9) is the parent company of Adtran, Inc., a leading global provider of open, disaggregated networking and communications solutions that enable voice, data, video and internet communications across any network infrastructure. From the cloud edge to the subscriber edge, Adtran empowers communications service providers around the world to manage and scale services that connect people, places and things. Adtran solutions are used by service providers, private enterprises, government organizations and millions of individual users worldwide. ADTRAN Holdings, Inc. is also the majority shareholder of Adtran Networks SE, formerly ADVA Optical Networking SE. Find more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtran.com%2F&amp;esheet=54519462&amp;newsitemid=20260421969826&amp;lan=en-US&amp;anchor=Adtran&amp;index=1&amp;md5=1a1a54c65360fdbcf657846a54bdd211\">Adtran<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadtran&amp;esheet=54519462&amp;newsitemid=20260421969826&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=2&amp;md5=f73697f21b9e387728254a51e1eeb153\">LinkedIn<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FAdtran&amp;esheet=54519462&amp;newsitemid=20260421969826&amp;lan=en-US&amp;anchor=X&amp;index=3&amp;md5=26d52a4061a290d27516ef9037c2adbe\">X<\/a>.<\/p>\n<p><b>Published by<br \/>\n<br \/><\/b>ADTRAN Holdings, Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adtran.com%2F&amp;esheet=54519462&amp;newsitemid=20260421969826&amp;lan=en-US&amp;anchor=www.adtran.com&amp;index=4&amp;md5=c3a069eeae82e8c4cab8c1a80d978fa1\">www.adtran.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260421969826r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421969826\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421969826\/en\/<\/a><\/span><\/p>\n<p><b>For media<br \/>\n<\/b><br \/>Gareth Spence<br \/>\n<br \/>+44 1904 699 358<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:public.relations@adtran.com\">public.relations@adtran.com<\/a><\/p>\n<p><b>For investors<br \/>\n<\/b><br \/>Rob Fink<br \/>\n<br \/>+1 646 809 4048<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investor.relations@adtran.com\">investor.relations@adtran.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Alabama Europe United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Finance Professional Services 5G Payments Telecommunications Software Networks Internet Hardware Electronic Design Automation Data Management Consumer Electronics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421969826\/en\/1697008\/3\/230126_Adtran_Logo_Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management News summary: Service providers need simpler, billing-integrated automation to streamline activation, manage Wi-Fi and cut operational complexity Adtran\u2019s Intellifi\u00ae managed Wi-Fi works with GLDS BroadHub\u00ae, enabling zero-touch automation from order entry through lifecycle management Solution reduces operational complexity, accelerates time to revenue and preserves operator control within an open ecosystem HUNTSVILLE, Ala.&#8211;(BUSINESS WIRE)&#8211; Adtran today announced a new phase in its long-standing partnership with GLDS, delivering billing-driven, zero-touch automation for subscriber lifecycle management. As broadband and managed Wi-Fi services scale, manual hand-offs between billing, OSS and in-home networking systems are no longer sustainable. By enabling GLDS BroadHub\u00ae to orchestrate subscriber creation, service activation and ongoing lifecycle &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adtran-and-glds-expand-partnership-to-deliver-billing-driven-zero-touch-automation-for-subscriber-lifecycle-management\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953449","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adtran-and-glds-expand-partnership-to-deliver-billing-driven-zero-touch-automation-for-subscriber-lifecycle-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adtran and GLDS expand partnership to deliver billing-driven, zero-touch automation for subscriber lifecycle management News summary: Service providers need simpler, billing-integrated automation to streamline activation, manage Wi-Fi and cut operational complexity Adtran\u2019s Intellifi\u00ae managed Wi-Fi works with GLDS BroadHub\u00ae, enabling zero-touch automation from order entry through lifecycle management Solution reduces operational complexity, accelerates time to revenue and preserves operator control within an open ecosystem HUNTSVILLE, Ala.&#8211;(BUSINESS WIRE)&#8211; Adtran today announced a new phase in its long-standing partnership with GLDS, delivering billing-driven, zero-touch automation for subscriber lifecycle management. As broadband and managed Wi-Fi services scale, manual hand-offs between billing, OSS and in-home networking systems are no longer sustainable. 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As broadband and managed Wi-Fi services scale, manual hand-offs between billing, OSS and in-home networking systems are no longer sustainable. 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