{"id":953434,"date":"2026-04-21T12:03:01","date_gmt":"2026-04-21T16:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-partners-with-adobe-to-transform-the-athlete-experience-with-ai\/"},"modified":"2026-04-21T12:03:01","modified_gmt":"2026-04-21T16:03:01","slug":"dicks-sporting-goods-partners-with-adobe-to-transform-the-athlete-experience-with-ai","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-partners-with-adobe-to-transform-the-athlete-experience-with-ai\/","title":{"rendered":"DICK\u2019S Sporting Goods Partners with Adobe to Transform the Athlete Experience with AI"},"content":{"rendered":"

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DICK\u2019S Sporting Goods Partners with Adobe to Transform the Athlete Experience with AI<\/b><\/p>\n

LAS VEGAS–(BUSINESS WIRE<\/a>)–
\nToday, at Adobe Summit<\/a>\u2014the flagship customer experience conference\u2014Adobe (Nasdaq:ADBE)\u2014the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms\u2014announced a major partnership with DICK\u2019S Sporting Goods<\/a> (NYSE:DKS) to reshape how DICK\u2019S connects with its customers (whom the company refers to as athletes) at every stage of the athlete journey.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260421672910\/en\/<\/a><\/p>\n

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\nAthletes today\u2014no matter if they are active sports participants, weekend warriors, or fans\u2014expect a high level of personalization and guidance that is tailored to their specific goals. DICK\u2019S is partnering with Adobe to respond to this need with AI capabilities that equip every athlete with a digital coach. DICK\u2019S will also leverage a suite of Adobe enterprise solutions, along with its own product, service and sport knowledge, to ensure athlete experiences are tailored and consistent.<\/p>\n

\n\u201cEvery athlete\u2019s journey is unique, and it is our job to ensure that every interaction with our brand is focused on helping our athletes achieve their dreams,\u201d said Emily Silver, Chief Marketing, e-Commerce and Athlete Experience Officer, DICK\u2019S. \u201cOur partnership with our technology team and Adobe will help us meet the promise of personalization at scale through AI, with a data and content foundation that enables our teams to deliver the power of our opinion and expert knowledge and create unique experiences for every athlete.\u201d<\/p>\n

\n\u201cWith Adobe, we are further differentiating the experiences for our athletes across all parts of their journey,\u201d said Vlad Rak, Chief Technology Officer, DICK\u2019S. \u201cFrom stores to online, from shopping to performance services, AI capabilities \u2013 powered by our deep knowledge of athletes and sport \u2013 are becoming the pillar of our strategy.\u201d<\/p>\n

\n\u201cDICK\u2019S Sporting Goods is writing the playbook for the modern athlete experience, moving to immersive and interactive engagements that are highly personalized, in their stores and online,\u201d said Rachel Thornton, Chief Marketing Officer, Adobe Enterprise. \u201cOur partnership speaks to the value that AI can bring when CMOs and CTOs collaborate, building on top of an integrated customer data platform, that makes it easier for marketing teams to understand preferences and deliver experiences that are intuitive, relevant and deepen brand loyalty.\u201d<\/p>\n

\nDICK\u2019S is partnering with Adobe to enable:<\/p>\n