{"id":953414,"date":"2026-04-21T10:18:09","date_gmt":"2026-04-21T14:18:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cinco-de-mayo-and-taco-tuesday-fall-on-the-same-day-asold-el-paso-celebrates-rare-taco-totality-with-exclusive-merch-and-tacos-for-fans-nationwide\/"},"modified":"2026-04-21T10:18:09","modified_gmt":"2026-04-21T14:18:09","slug":"cinco-de-mayo-and-taco-tuesday-fall-on-the-same-day-asold-el-paso-celebrates-rare-taco-totality-with-exclusive-merch-and-tacos-for-fans-nationwide","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cinco-de-mayo-and-taco-tuesday-fall-on-the-same-day-asold-el-paso-celebrates-rare-taco-totality-with-exclusive-merch-and-tacos-for-fans-nationwide\/","title":{"rendered":"Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &#8220;Taco Totality&#8221; with Exclusive Merch and Tacos for Fans Nationwide"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Cinco de Mayo and Taco Tuesday Fall on the Same Day as<\/b><b>Old El Paso Celebrates Rare &#8220;Taco Totality&#8221; with Exclusive Merch and Tacos for Fans Nationwide<\/b><\/p>\n<p class=\"bwalignc\"><i>To help everyone make the most of the rare taco eclipse on May 5, Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand \u2018N Stuff Taco Shells with the flavor of TABASCO<sup>\u00ae<\/sup> Brand Pepper Sauce<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFor the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling \u201cTaco Totality,\u201d a rare taco eclipse where two taco-filled occasions align \u2013 and won\u2019t again until 2037.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421304884\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421304884\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421304884\/en\/2780028\/4\/OEP_Taco_Totality_Hero_Image.jpg\" alt=\"Old El Paso\u00ae celebrates the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO\u00ae Sauce flavored Taco Shells.\" \/><\/p>\n<p style=\"font-size:85%\">Old El Paso\u00ae celebrates the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO\u00ae Sauce flavored Taco Shells.<\/p>\n<\/div>\n<p>\nTo mark the historic crossover and to help fans fully experience Taco Totality, Old El Paso is dropping a limited-edition Taco Totality Gear Box packed with the new Old El Paso TABASCO<sup>\u00ae<\/sup> Sauce flavored Taco Shells and taco-inspired essentials, designed to protect every bite during the taco eclipse. Each box includes:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Old El Paso TABASCO<sup>\u00ae<\/sup> Sauce flavored Taco Shells: <\/b>Bringing a tangy heat and signature pepper kick that\u2019ll turn taco nights into a fiery spectacle just in time for May 5.\n<\/li>\n<li><b>A Taco Totality T-shirt <\/b>because taco nights tend to leave a few saucy souvenirs behind, and a backup outfit is key.\n<\/li>\n<li><b>A Totality Neck Pillow <\/b>engineered for peak taco tilt because gravity has no place in your taco experience \u2014 not when everything is aligned.\n<\/li>\n<li><b>Multi-Spectrum Taco Shield Glasses<\/b> to protect your eyes from onions, jalape\u00f1os and other high-risk toppings while chopping, slicing and assembling.\n<\/li>\n<\/ul>\n<p>\n\u201cWe take tacos <i>very <\/i>seriously, and Taco Totality is a chance to really celebrate with our biggest fans,\u201d said Meredith Nelson Uram, Business Unit Director for Old El Paso at General Mills. \u201cPeople can always count on Old El Paso for taco night essentials, but now we\u2019re taking care of the little details \u2014 like shield glasses, because chopping onions is no joke.\u201d<\/p>\n<p>\nTo help everyone get ready for the taco eclipse, Old El Paso tapped actor Randy Havens, known for his role as a beloved science teacher in a popular sci-fi drama, to explain the rare taco phenomenon through a series of short educational social videos.<\/p>\n<p>\nAnyone planning their Taco Totality menu can stock up on Old El Paso favorites, including shells, beans, sauces, rice and the new out-of-this-world Old El Paso Stand \u2018N Stuff Taco Shells and Taco Seasoning made with the flavor of TABASCO<sup>\u00ae<\/sup> Brand Pepper Sauce, available now nationwide. And since Taco Totality only comes around once in a while, limited time offers like \u201cSave for Cinco\u201d on Ibotta and bonus points on Fetch make it easier to go back for seconds (or thirds).<\/p>\n<p>\nThe collaboration between Old El Paso<sup>\u00ae<\/sup> x TABASCO<sup>\u00ae<\/sup> Brand was facilitated by IMG Licensing.<\/p>\n<p>\nFor more information about Taco Totality and a chance to win a Gear Box, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftacototality.com%2F&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=Tacototality.com&amp;index=1&amp;md5=d76c8df1b2ff120372bfc861c63b835d\">Tacototality.com<\/a> and follow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldelpaso%2F&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=%40OldElPaso&amp;index=2&amp;md5=63f81d92ff949a3f31961c54881cfea4\">@OldElPaso<\/a> on Instagram and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldelpaso_official&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=%40OldElPaso_Official&amp;index=3&amp;md5=20d6d11e5a47103018755eedae4de328\">@OldElPaso_Official<\/a> on TikTok.<\/p>\n<p>\n*To receive savings via Ibotta, purchase qualifying Old El Paso products between April 21, 2026 and May 5, 2026, then redeem offers in the Ibotta app by submitting your receipt in accordance with app instructions. Offers valid on select shells, beans, sauces and rice, while supplies last, for a total value of up to $5. Limit redemptions as specified in the Ibotta app. Registration and use of the Ibotta app subject to its Terms of Use and Privacy Policy. See Ibotta app for full details.<\/p>\n<p>\n**To earn rewards via Fetch, purchase qualifying Old El Paso products between April 17, 2026 and May 5, 2026, then open the free Fetch Rewards app and scan your receipt within the offer period. (If you are not a current Fetch user, download the free Fetch Rewards app, open an account and follow instructions.) Offer valid while supplies last. Limit 1 redemption per Fetch Rewards account unless otherwise stated. Registration and use of the Fetch Rewards app subject to its Terms of Use and Privacy Policy. See Fetch Rewards app for details.<\/p>\n<p>\n***NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. and D.C., who are at least 18 years of age and the age of majority in their state\/jurisdiction of residence as of date of entry. Starts 10:00 a.m. ET on 9\/23\/25 and ends 11:59 p.m. ET on 10\/9\/25. For complete rules, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnationaltacoday.oldelpaso.com%2F&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnationaltacoday.oldelpaso.com&amp;index=4&amp;md5=5b544419d866ee433bed1d28212b012c\">https:\/\/nationaltacoday.oldelpaso.com<\/a>. Sponsored by General Mills.<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generalmills.com%2F&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=5&amp;md5=8ba3d523b97b5c43b8c2e80eb5d1da38\">www.generalmills.com<\/a>.<\/p>\n<p><b>ABOUT MCILHENNY COMPANY AND TABASCO<sup>\u00ae<\/sup> BRAND<\/b><\/p>\n<p>\nFrom our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO<sup>\u00ae<\/sup> Brand products, including the legendary TABASCO<sup>\u00ae<\/sup> Original Red Sauce. A household and restaurant staple around the world, TABASCO<sup>\u00ae<\/sup> Sauce is sold in more than 195 countries and territories and labelled in more than 36 languages and dialects. With more than 155 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world&#8217;s most popular food and drinks. Our core range of pepper sauces includes TABASCO<sup>\u00ae<\/sup> Original Red Sauce, TABASCO<sup>\u00ae<\/sup> Jalape\u00f1o Sauce, TABASCO<sup>\u00ae<\/sup> Chipotle Sauce, TABASCO<sup>\u00ae<\/sup> Sweet Chili Sauce, TABASCO<sup>\u00ae<\/sup> Sriracha, TABASCO<sup>\u00ae<\/sup> Habanero Sauce, TABASCO<sup>\u00ae<\/sup> Scorpion Sauce, TABASCO<sup>\u00ae<\/sup> Buffalo Style Sauce, and our new TABASCO<sup>\u00ae<\/sup> Salsa Picante. To learn more about how we #LightThingsUp please visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.tabasco.com%252F%26data%3D05%257C02%257CJulia.Oleary%2540edelman.com%257C301bf7fec4984d0ba11d08de9b0d51fc%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C639118678753094212%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dieqo%252FAn1TVmY2Dcr3ZgjOh4hTB%252FI7HTDm0%252F80HN%252FEfM%253D%26reserved%3D0&amp;esheet=54519147&amp;newsitemid=20260421304884&amp;lan=en-US&amp;anchor=www.tabasco.com&amp;index=6&amp;md5=ce7289f35001326902341f5395c993ac\">www.tabasco.com<\/a> or follow us on Facebook, Instagram, X, TikTok and LinkedIn.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260421304884r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421304884\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421304884\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills Communications<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/p>\n<p>\nEdelman<br \/>\n<br \/>Andrea Larson<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Andrea.Larson@edelman.com\">Andrea.Larson@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Retail Online Marketing Advertising Communications Celebrity Women TV and Radio Men Supermarket Family Entertainment Food\/Beverage Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421304884\/en\/2780028\/3\/OEP_Taco_Totality_Hero_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Old El Paso\u00ae celebrates the overlap of Cinco de Mayo and Taco Tuesday with an eclipse-themed Taco Totality Gear Box including new Old El Paso TABASCO\u00ae Sauce flavored Taco Shells.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &#8220;Taco Totality&#8221; with Exclusive Merch and Tacos for Fans Nationwide To help everyone make the most of the rare taco eclipse on May 5, Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand \u2018N Stuff Taco Shells with the flavor of TABASCO\u00ae Brand Pepper Sauce MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling \u201cTaco Totality,\u201d a rare taco eclipse where two taco-filled occasions align \u2013 and won\u2019t again until 2037. This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cinco-de-mayo-and-taco-tuesday-fall-on-the-same-day-asold-el-paso-celebrates-rare-taco-totality-with-exclusive-merch-and-tacos-for-fans-nationwide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &#8220;Taco Totality&#8221; with Exclusive Merch and Tacos for Fans Nationwide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953414","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &quot;Taco Totality&quot; with Exclusive Merch and Tacos for Fans Nationwide - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cinco-de-mayo-and-taco-tuesday-fall-on-the-same-day-asold-el-paso-celebrates-rare-taco-totality-with-exclusive-merch-and-tacos-for-fans-nationwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &quot;Taco Totality&quot; with Exclusive Merch and Tacos for Fans Nationwide - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Cinco de Mayo and Taco Tuesday Fall on the Same Day asOld El Paso Celebrates Rare &#8220;Taco Totality&#8221; with Exclusive Merch and Tacos for Fans Nationwide To help everyone make the most of the rare taco eclipse on May 5, Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand \u2018N Stuff Taco Shells with the flavor of TABASCO\u00ae Brand Pepper Sauce MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling \u201cTaco Totality,\u201d a rare taco eclipse where two taco-filled occasions align \u2013 and won\u2019t again until 2037. This press release features multimedia. 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with Exclusive Merch and Tacos for Fans Nationwide To help everyone make the most of the rare taco eclipse on May 5, Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand \u2018N Stuff Taco Shells with the flavor of TABASCO\u00ae Brand Pepper Sauce MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling \u201cTaco Totality,\u201d a rare taco eclipse where two taco-filled occasions align \u2013 and won\u2019t again until 2037. 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