{"id":953334,"date":"2026-04-21T08:45:12","date_gmt":"2026-04-21T12:45:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\/"},"modified":"2026-04-21T08:45:12","modified_gmt":"2026-04-21T12:45:12","slug":"dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\/","title":{"rendered":"DBGI Announces the Launch of its Vanderbilt University Apparel Program"},"content":{"rendered":"<p>        <!--.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>DBGI Announces the Launch of its Vanderbilt University Apparel Program<\/b><\/p>\n<p><b>Vanderbilt\u2019s \u201cAnchored for Her\u201d initiative launched in February 2026 aligns perfectly with AVO\u2019s mission<\/b><\/p>\n<p>AUSTIN, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b>DBGI Corp. (NASDAQ:DBGI) <\/b>a publicly traded company specializing in eCommerce and fashion today announced that it will launch AVO apparel at Vanderbilt University Friday<sup>, <\/sup>March 27, online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshopavo.la%2Fcollections%2Fvanderbilt&amp;esheet=54519296&amp;newsitemid=20260421438692&amp;lan=en-US&amp;anchor=https%3A%2F%2Fshopavo.la%2Fcollections%2Fvanderbilt&amp;index=1&amp;md5=9ab00f4f5f463a255c6670f6f4f1ef92\">https:\/\/shopavo.la\/collections\/vanderbilt<\/a>.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780226\/4\/Pic_1_for_Vandy_April_2026_PR.jpg\" alt=\"Mikayla Blakes in action featuring AVO apparel\" \/><\/p>\n<p style=\"font-size:85%\">Mikayla Blakes in action featuring AVO apparel<\/p>\n<\/div>\n<p>\nAs part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, <b><i><span class=\"bwuline\">AnchorDown25,<\/span><\/i><\/b> that can be used on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fshopavo.la%2Fcollections%2Fvanderbilt&amp;esheet=54519296&amp;newsitemid=20260421438692&amp;lan=en-US&amp;anchor=https%3A%2F%2Fshopavo.la%2Fcollections%2Fvanderbilt&amp;index=2&amp;md5=119688558238dd216c5bec5439a49fc5\">https:\/\/shopavo.la\/collections\/vanderbilt<\/a> through April 30, 2026.<\/p>\n<p>\nLaunched as part of the Vandy United and Dare to Grow campaigns to cement the university\u2019s place as the preeminent destination for women\u2019s college sports in the 21st century, Anchored for Her honors generations of women whose pioneering spirit and championship legacy exemplify the best of the university. An initial $50 million fundraising goal will fuel investment in sustainable success for a new era of collegiate athletics ahead of next year\u2019s 50th anniversary of Vanderbilt\u2019s varsity women\u2019s sports programs.<\/p>\n<p>\nAVO is excited to share a few select images from the on-campus photo shoot below. Vanderbilt University is a gorgeous campus with incredible student athletes, and DBGI believes that these images illustrate this amazing partnership between AVO and Vanderbilt University.<\/p>\n<p>\nEvery purchase supports student-athletes at Vanderbilt through a contribution to their NIL fund. AVO and Vanderbilt are committed to generating future NIL market driven opportunities for all student-athletes.<\/p>\n<p>\n\u201cWe are excited to launch this program with Vanderbilt, especially given Vanderbilt\u2019s Anchored for Her campaign. We believe in this mission as strongly as Vanderbilt does, and we are extremely excited to partner with them on this amazing journey,\u201d said Hil Davis the Chief Executive Officer of Digital Brands Group.<\/p>\n<p>\nDavis continued, \u201cAs we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO\u2019s presence in the Name, Image, and Likeness (\u201cNIL\u201d) college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, and projected to increase to $49.0 billion by 2030, according to Grand View Research.\u201d<\/p>\n<p><b>About Digital Brands Group<\/b><\/p>\n<p>\nWe offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer&#8217;s &#8220;closet share&#8221; by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.<\/p>\n<p><b><i>Forward-looking Statements<\/i><\/b><\/p>\n<p>\nCertain statements included in this release are &#8220;forward-looking statements&#8221; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as \u201cwill,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cshould,\u201d and \u201cmay\u201d and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG\u2019s plans, objectives, projections and expectations relating to DBG\u2019s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG\u2019s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG\u2019s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG\u2019s ability to implement its business strategy; DBG\u2019s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG\u2019s and its vendors\u2019 ability to maintain the strength and security of information technology systems; the risk that DBG\u2019s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG\u2019s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG\u2019s manufacturing facilities and foreign suppliers; continued use by DBG\u2019s suppliers of ethical business practices; DBG\u2019s ability to accurately forecast demand for products; continuity of members of DBG\u2019s management; DBG\u2019s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG\u2019s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG&#8217;s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG\u2019s financial results is included from time to time in DBG\u2019s public reports filed with the SEC, including DBG\u2019s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260421438692r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/<\/a><\/span><\/p>\n<p>\nDigital Brands Group, Inc. Company Contact<br \/>\n<br \/><b>Hil Davis<\/b>, CEO<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:invest@digitalbrandsgroup.co\">invest@digitalbrandsgroup.co<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fir.digitalbrandsgroup.co&amp;esheet=54519296&amp;newsitemid=20260421438692&amp;lan=en-US&amp;anchor=https%3A%2F%2Fir.digitalbrandsgroup.co&amp;index=3&amp;md5=f32ce1e6e37f678fb24bef9eeeade90c\">https:\/\/ir.digitalbrandsgroup.co<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Technology University Electronic Commerce Other Sports Fashion Education Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780226\/3\/Pic_1_for_Vandy_April_2026_PR.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mikayla Blakes in action featuring AVO apparel<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780228\/3\/Pic_2_of_Vanderbilt_Volleyball.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Women&#8217;s volleyball team members sporting AVO apparel<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780229\/3\/Vanderbilt_Football_PDP_956.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Jordan Matthews wearing AVO apparel<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780230\/3\/womens_lax_April_2026_PR.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Women&#8217;s lacrosse on the field wearing AVO<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>DBGI Announces the Launch of its Vanderbilt University Apparel Program Vanderbilt\u2019s \u201cAnchored for Her\u201d initiative launched in February 2026 aligns perfectly with AVO\u2019s mission AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that it will launch AVO apparel at Vanderbilt University Friday, March 27, online at https:\/\/shopavo.la\/collections\/vanderbilt. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/ Mikayla Blakes in action featuring AVO apparel As part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, AnchorDown25, that can be used on https:\/\/shopavo.la\/collections\/vanderbilt through April 30, 2026. Launched as part of the Vandy United and Dare to Grow campaigns to cement the university\u2019s place as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DBGI Announces the Launch of its Vanderbilt University Apparel Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953334","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DBGI Announces the Launch of its Vanderbilt University Apparel Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DBGI Announces the Launch of its Vanderbilt University Apparel Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DBGI Announces the Launch of its Vanderbilt University Apparel Program Vanderbilt\u2019s \u201cAnchored for Her\u201d initiative launched in February 2026 aligns perfectly with AVO\u2019s mission AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that it will launch AVO apparel at Vanderbilt University Friday, March 27, online at https:\/\/shopavo.la\/collections\/vanderbilt. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/ Mikayla Blakes in action featuring AVO apparel As part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, AnchorDown25, that can be used on https:\/\/shopavo.la\/collections\/vanderbilt through April 30, 2026. Launched as part of the Vandy United and Dare to Grow campaigns to cement the university\u2019s place as &hellip; Continue reading &quot;DBGI Announces the Launch of its Vanderbilt University Apparel Program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T12:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260421438692\/en\/2780226\/4\/Pic_1_for_Vandy_April_2026_PR.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DBGI Announces the Launch of its Vanderbilt University Apparel Program\",\"datePublished\":\"2026-04-21T12:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/\"},\"wordCount\":1077,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260421438692\\\/en\\\/2780226\\\/4\\\/Pic_1_for_Vandy_April_2026_PR.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dbgi-announces-the-launch-of-its-vanderbilt-university-apparel-program\\\/\",\"name\":\"DBGI Announces the Launch of its Vanderbilt University Apparel Program - 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(NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that it will launch AVO apparel at Vanderbilt University Friday, March 27, online at https:\/\/shopavo.la\/collections\/vanderbilt. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260421438692\/en\/ Mikayla Blakes in action featuring AVO apparel As part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, AnchorDown25, that can be used on https:\/\/shopavo.la\/collections\/vanderbilt through April 30, 2026. 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