{"id":953316,"date":"2026-04-21T08:34:29","date_gmt":"2026-04-21T12:34:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\/"},"modified":"2026-04-21T08:34:29","modified_gmt":"2026-04-21T12:34:29","slug":"comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\/","title":{"rendered":"Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., April  21, 2026  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior.<\/p>\n<p>Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc. (WATC), Dominion Broadcasting (WLMB), Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting.<\/p>\n<p>National advertisers continue to depend on local media alongside local advertisers, to reach audiences with scale, relevance, and community connection, especially as viewing and engagement diversify across linear TV, CTV, and digital. Comscore\u2019s capabilities such as cross-platform measurement and digital syndicated solutions help brands and agencies plan and evaluate local performance with greater clarity, enabling more consistent cross-market decisioning and stronger confidence in outcomes.<\/p>\n<p>\u201cLocal is a must-have for national advertisers seeking both scale and impact,\u201d said Tara Gotch, EVP Commercial, Comscore. \u201cAs the industry evolves, we\u2019re seeing accelerating adoption from local broadcasters who want modern measurement that reflects how audiences actually consume content today, across screens and platforms. Our expansion into more markets and the increase in multi-year agreements signal that local measurement is becoming a strategic foundation for national investment.\u201d<\/p>\n<p>\u201cSinclair has evolved into a cross-platform media company, and we need measurement that fully reflects how and where we\u2019re delivering our audiences,\u201d said Rob Weisbord, Chief Operating Officer and President of Local Media, Sinclair. \u201cLocal is a critical component of national advertising strategies, and advertisers deserve measurement that is accurate, accountable, and keeps pace with today\u2019s cross-platform viewing behavior, which is essential to accurately valuing our inventory and delivering meaningful outcomes.\u201d<\/p>\n<p>Comscore\u2019s latest momentum reflects four clear trends in the local marketplace:<\/p>\n<p>\n        <strong>Continued adoption: <\/strong>New broadcasters adopting Comscore capabilities demonstrating confidence in its transparent, third-party modern measurement<br \/><strong>More markets: <\/strong>Expanded local coverage that enables broader, more consistent market-level reporting for national and regional buying<br \/><strong>More multi-year contracts:<\/strong> Longer-term commitments that reinforce durable measurement partnerships<br \/><strong>Local embracing digital:<\/strong> Increasing adoption of cross-platform reporting as local broadcasters and publishers grow audiences across digital, streaming, and social environments<\/p>\n<p>Together, these shifts reinforce that national campaigns perform better when they incorporate local intelligence because local insights help brands understand and activate audiences where they live, shop, and engage.<\/p>\n<p>Comscore\u2019s local measurement solutions are available to broadcasters, publishers, agencies, and advertisers. To learn more, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hMdZvSfpyKAdSid6PIchTyV6Hj57WFKVpr7HOhXzXhbLF-XjbDNPGKKrNXxKJPq1C6ufRkxzm0CXItAChw3SmMTrjYeY3-auN4OFqZS4Xd_GzSQvTl7H1ZK34F12YfnjZsnsYbm7ke-r9S3H0T6-9g==\" rel=\"nofollow\" target=\"_blank\">visit this link.<\/a><\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>Media Contact:<br \/>Marie Scoutas<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GK6joPeVo8fPjUGHN9zcgT5j1lCIgdu7LIlpbN1O-4t85TDAYrYnW2e8FIwTVxy4vuU_apO75Q-d7P7FNxRU1l_37YpILOUIMh6UpjE6kdE=\" rel=\"nofollow\" target=\"_blank\">press@comscore.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MzU3NSM3NTQ1NzYxIzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NGFmZWNmMWMtOTZlNC00NzZlLTgzZTMtZTE0YWYzMTE2ZDU2LTEwMjIyNTctMjAyNi0wNC0yMS1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RESTON, Va., April 21, 2026 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior. Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc. (WATC), Dominion Broadcasting (WLMB), Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting. National advertisers continue to depend on local media alongside local advertisers, to reach audiences with scale, relevance, and community connection, especially as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953316","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"RESTON, Va., April 21, 2026 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior. Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc. (WATC), Dominion Broadcasting (WLMB), Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting. National advertisers continue to depend on local media alongside local advertisers, to reach audiences with scale, relevance, and community connection, especially as &hellip; Continue reading &quot;Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T12:34:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MzU3NSM3NTQ1NzYxIzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients\",\"datePublished\":\"2026-04-21T12:34:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/\"},\"wordCount\":526,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY5MzU3NSM3NTQ1NzYxIzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-building-momentum-in-local-measurement-through-new-agreements-with-more-than-15-clients\\\/\",\"name\":\"Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients - 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