{"id":953170,"date":"2026-04-21T07:04:28","date_gmt":"2026-04-21T11:04:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-turns-the-57th-pick-into-mr-57-at-this-years-nfl-draft\/"},"modified":"2026-04-21T07:04:28","modified_gmt":"2026-04-21T11:04:28","slug":"heinz-turns-the-57th-pick-into-mr-57-at-this-years-nfl-draft","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-turns-the-57th-pick-into-mr-57-at-this-years-nfl-draft\/","title":{"rendered":"HEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft"},"content":{"rendered":"

<\/p>\n

HEINZ Turns the 57th<\/sup> Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft<\/b><\/p>\n

The Official Condiment of the NFL teams up with Uber Eats to reward fans nationwide when HEINZ is on the clock<\/i><\/p>\n

PITTSBURGH & CHICAGO–(BUSINESS WIRE<\/a>)–
\nThis NFL Draft, HEINZ is putting its most iconic number on the clock. As one of the most anticipated moments in football, HEINZ is kicking it off with a new Draft day tradition in its hometown of Pittsburgh. Paying homage to the longstanding, iconic \u201c57\u201d gracing its bottles for 157 years and counting, HEINZ is turning the 57th<\/sup> pick into a moment of its own. Introducing: \u201cMr. 57,\u201d a new Draft day tradition celebrating the player behind one of the most recognizable numbers in culture.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260421928685\/en\/<\/a><\/p>\n

\"This<\/p>\n

This NFL Draft, HEINZ is putting its most iconic number on the clock and turning the 57th pick into a moment of its own, introducing \u201cMr. 57.\u201d<\/p>\n<\/div>\n

\nTo celebrate the monumental moment, HEINZ is teaming up with NFL legend and former 57th<\/sup> Draft pick, Devin Hester, to officially welcome the inaugural \u201cMr. 57.\u201d The honoree will receive a custom \u201cMr. 57\u201d jacket, a lifetime supply of HEINZ Ketchup and the opportunity to partner with HEINZ\u2014cementing their place in a new kind of Draft legacy.<\/p>\n

\n\u201cAs a former 57th<\/sup> pick, I know firsthand how much that number can mean,\u201d said Devin Hester. \u201cHEINZ has turned \u201857\u2019 into an icon through its own legacy, and it\u2019s powerful to see that same number elevated on one of the biggest nights in football. Hearing your name called on Draft day is a moment you carry for life, so it\u2019s an honor to welcome the first \u2018Mr. 57\u2019 into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game.\u201d<\/p>\n

\nAs the first activation of Kraft Heinz\u2019s newly minted partnership with the NFL, HEINZ is bringing the moment to fans nationwide. When the 57th<\/sup> pick is on the clock, fans can unlock $25 off their Uber Eats order from select restaurants* across the country\u2014turning one pick into a celebration. From chicken fingers and fries to take the edge off Draft day nerves to a celebratory cheeseburger when your team makes its move, HEINZ is there to make every bite better\u2014and to remind football fans everywhere: when it comes to ketchup, \u201cIt Has To Be HEINZ.\u201d<\/p>\n

\n\u201cThis year marks 157 years where HEINZ has been food\u2019s best friend and fans\u2019 go-to for game-day favorites\u2014bringing iconic flavor to everything from burgers and fries to stadium snacks,\u201d said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S. \u201cWith the Draft in our hometown this year, we knew it was the right moment to go bigger than ever. All week long, we\u2019re painting the city red and showing up for fans in fresh, unforgettable ways\u2014celebrating \u201857,\u2019 the number that has defined our brand for more than a century.\u201d<\/p>\n

\nAnd in HEINZ\u2019s hometown, the brand is going all in. A citywide takeover will span more than 150 billboards from Pittsburgh International Airport to hotspots near Acrisure Stadium, capped by a barge presence on the river. At Taste of Pittsburgh at Draft Experience, fans can step into the world of HEINZ with sauce stations stocked with a variety of HEINZ condiments, photo moments, exclusive merchandise and more\u2014all building toward the crowning of the first-ever \u201cMr. 57.\u201d<\/p>\n

\nFor more information about HEINZ’s new NFL Draft tradition, follow @HEINZ<\/a> on Instagram and @Heinz_us<\/a> on TikTok.<\/p>\n

\n*Full list of select restaurants can be found at www.Heinz.com\/Mr57<\/a><\/p>\n

ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n

\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let\u2019s Make Life Delicious<\/i>. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com<\/a> or following us on LinkedIn<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260421928685\/en\/<\/a><\/span><\/p>\n

Media Contacts
\n<\/b>
The Kraft Heinz Company
\n
media@kraftheinz.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois Pennsylvania United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Entertainment Supermarket Football Delivery Services Restaurant\/Bar Celebrity Food\/Beverage Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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This NFL Draft, HEINZ is putting its most iconic number on the clock and turning the 57th pick into a moment of its own, introducing \u201cMr. 57.\u201d<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
For one of football\u2019s most anticipated moments, HEINZ is teaming up with Devin Hester, who was the 57th pick of the 2006 NFL Draft, to kick off a new tradition celebrating the player behind the number 57.<\/font><\/td>\n<\/tr>\n
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HEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft The Official Condiment of the NFL teams up with Uber Eats to reward fans nationwide when HEINZ is on the clock PITTSBURGH & CHICAGO–(BUSINESS WIRE)– This NFL Draft, HEINZ is putting its most iconic number on the clock. As one of the most anticipated moments in football, HEINZ is kicking it off with a new Draft day tradition in its hometown of Pittsburgh. Paying homage to the longstanding, iconic \u201c57\u201d gracing its bottles for 157 years and counting, HEINZ is turning the 57th pick into a moment of its own. Introducing: \u201cMr. 57,\u201d a new Draft day tradition celebrating the player behind one of the most recognizable … <\/p>\n

Continue reading “HEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953170","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/heinz-turns-the-57th-pick-into-mr-57-at-this-years-nfl-draft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HEINZ Turns the 57th Pick Into \u201cMr. 57\u201d at This Year\u2019s NFL Draft The Official Condiment of the NFL teams up with Uber Eats to reward fans nationwide when HEINZ is on the clock PITTSBURGH & CHICAGO–(BUSINESS WIRE)– This NFL Draft, HEINZ is putting its most iconic number on the clock. 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