{"id":953162,"date":"2026-04-21T07:03:14","date_gmt":"2026-04-21T11:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions\/"},"modified":"2026-04-21T07:03:14","modified_gmt":"2026-04-21T11:03:14","slug":"niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions\/","title":{"rendered":"NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions<\/b><\/p>\n<p><b>Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation<\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNIQ (NYSE: NIQ), a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands.<\/p>\n<p>\nThrough the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista\u2019s platform.<\/p>\n<p>\nAs part of the relationship, NIQ will use insights informed by the collaboration with Stirista to advance its consumer research and analytics, strengthening how it supports audience design and planning. Specifically, Stirista will contribute privacy-safe consumer insights related to mobile device usage, professional status, and digital media consumption. Informed by these insights, NIQ will enhance its audience design and segmentation capabilities within its privacy-safe consumer framework.<\/p>\n<p>\n\u201cToday\u2019s advertisers need to move seamlessly from insight to action without compromising privacy,\u201d said Josh Pisano, General Manager of Global Media, NIQ. \u201cBy combining NIQ\u2019s intelligence with Stirista\u2019s activation platform, we\u2019re enabling brands to plan smarter and activate with greater confidence across the media ecosystem.\u201d<\/p>\n<p>\nNIQ will provide Stirista with aggregated, omni-channel shopper insights. That intelligence strengthens Stirista\u2019s identity-based insights and informs activation workflows within Stirista\u2019s platform, allowing marketers to reach audiences across CTV, email, and digital without needing to rebuild them across systems.<\/p>\n<p>\n\u201cBy leveraging NIQ\u2019s purchase-based insights, Stirista can better design audiences and activate them through its platform and partners, particularly for CPG brands,\u201d said Ajay Gupta, Stirista CEO and Founder. \u201cThese audiences are informed by consumer purchase insights that complement our modeled intent signals, enabling more effective targeting across programmatic media and targeted email campaigns.\u201d<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.niq.com%252F%26data%3D05%257C02%257CLauren.Alligood%2540nielseniq.com%257C5a4998ec6447430b53db08de84744d3d%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639093832114348710%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DftZURog7iEcVcdoxzmc9h%252B%252FFU9ZQCF6gqw9ZCJ1Qs5w%253D%26reserved%3D0&amp;esheet=54518739&amp;newsitemid=20260421485865&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=1&amp;md5=5847075270e0b0570e2e32abbd136111\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>About Stirista<\/b><\/p>\n<p>\nStirista is a data-driven marketing technology provider that combines the power of authoritative identity data with the execution of omnichannel marketing. Through its data and customer-centric approach, Stirista helps brands increase loyalty and acquire new customers across digital, email, CTV, and social channels. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.stirista.com%2F&amp;esheet=54518739&amp;newsitemid=20260421485865&amp;lan=en-US&amp;anchor=www.stirista.com&amp;index=2&amp;md5=2b096f8634eb4615c4f81c0266346324\">www.stirista.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260421485865r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260421485865\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260421485865\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<\/b>:<br \/>\n<br \/>NIQ North America<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:NIQ.NACommunications@nielseniq.com\">NIQ.NACommunications@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Other Retail Professional Services Consumer Technology Artificial Intelligence Data Analytics Online Privacy Retail Other Consumer Marketing Advertising Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260421485865\/en\/2779370\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista\u2019s platform. As part of the relationship, NIQ will use insights informed by the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953162","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions Relationship aligns purchase-based intelligence with data-driven activation capabilities to support more effective advertising planning and activation CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, and Stirista, a provider of identity-driven marketing solutions, today announced a strategic collaboration to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista\u2019s platform. 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Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. The collaboration also enables marketers to harness modeled intent data and purchase-based insights to activate campaigns through Stirista\u2019s platform. 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