{"id":953005,"date":"2026-04-20T16:09:05","date_gmt":"2026-04-20T20:09:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/semrush-unveils-brand-visibility-framework-at-adobe-summit\/"},"modified":"2026-04-20T16:09:05","modified_gmt":"2026-04-20T20:09:05","slug":"semrush-unveils-brand-visibility-framework-at-adobe-summit","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/semrush-unveils-brand-visibility-framework-at-adobe-summit\/","title":{"rendered":"Semrush Unveils Brand Visibility Framework at Adobe Summit"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Semrush Unveils Brand Visibility Framework at Adobe Summit<\/b><\/p>\n<p><i>New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b>Semrush (NYSE: SEMR)<\/b>, the leading brand visibility platform, today unveiled a new strategic operating model for &#8220;Brand Visibility&#8221; during the Adobe Summit. The launch includes a two-part research report series: <i>Brand Visibility Orchestration: How to execute on the Brand Visibility Operating model <\/i>and <i>Brand Visibility in the AI search era: A strategic framework for CMOs<\/i>, designed to help marketing leaders transition from fragmented channel execution to a coordinated system of brand discovery.<\/p>\n<p>\nThis framework establishes Brand Visibility as the degree to which a brand is discoverable, authoritatively represented, and commercially actionable across both human- and machine-mediated discovery surfaces. A core component of the model is Agentic Search Optimization (ASO)\u2014a new operational layer required to ensure a brand is selected, interpreted, and surfaced by autonomous AI agents as they increasingly evaluate brand relevance and authority.<\/p>\n<p>\nThe move to a formal operating model is a direct response to a fundamental shift in search behavior. With Gartner predicting a 25% drop in traditional search volume by 2026, brands are no longer discovered solely through users typing keywords in search bars, but through a complex ecosystem of AI-generated answers, chatbots, and agents.<\/p>\n<p>\n&#8220;Most marketing organizations don\u2019t struggle with defining strategy; they struggle with making it work in a world where discovery is now shaped by interconnected AI systems,&#8221; said Andrew Warden, Chief Marketing Officer at Semrush. &#8220;Visibility is no longer something you achieve through isolated tactics\u2014it must be engineered through a repeatable operating model. This research provides the playbook for moving from managing channels to orchestrating outcomes.&#8221;<\/p>\n<p><b>The Shift to Brand Orchestration<\/b><\/p>\n<p>\nThe model responds to this tectonic shift in discovery by identifying a critical &#8220;Alignment Gap&#8221; in current marketing execution. Semrush research identified:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The Measurability Gap<\/b>: 55.5% of teams fully aligned on search and AI optimization find their performance measurable and actionable, compared to only 15.5% of &#8220;somewhat aligned&#8221; teams and a further 18% who are siloed and disconnected.\n<\/li>\n<li><b>The Process Gap<\/b>: Only 22.6% of organizations have a truly unified process for topics, briefs, and goals across traditional search and AI-generated answers.\n<\/li>\n<li><b>The Ownership Gap<\/b>: A majority of enterprise teams (57.3%) describe themselves as either &#8220;somewhat aligned&#8221;, &#8220;siloed&#8221; or &#8220;completely disconnected&#8221; on brand visibility, meaning ownership is often unclear, and coordination depends on individuals rather than structure.\n<\/li>\n<\/ul>\n<p><b>A Strategic Framework for the AI Era<\/b><\/p>\n<p>\nThe new research introduces the People and Process Maturity Matrix, a practical tool for CMOs to assess organizational readiness for AI-driven discovery. The matrix identifies four stages of maturity, helping leaders move from &#8220;Fragmented Operators&#8221; to &#8220;Brand Visibility Orchestrators&#8221;.<\/p>\n<p>\nKey components of the Brand Visibility Operating Model include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The Brand Orchestration Lifecycle<\/b>: A repeatable four-stage system consisting of Foundation (narrative definition), Content (multi-format assets), Distribution (cross-surface activation), and Feedback (visibility signals).\n<\/li>\n<li><b>The Brand Visibility Orchestrator<\/b>: A newly defined organizational role focused on acting as the connective layer between strategy and execution, ensuring narratives remain consistent across all surfaces.\n<\/li>\n<li><b>Unified Content Supply Chain<\/b>: A process where topics and briefs are defined once and carried across search and AI environments to reinforce brand authority.\n<\/li>\n<\/ul>\n<p><b>Proven Impact of Orchestration<\/b><\/p>\n<p>\nData from the reports highlight the performance gap between siloed and orchestrated teams. More than 55% of teams fully aligned on search and AI optimization say brand visibility is clearly measurable and actionable, compared to just 15.5% of partially aligned teams, while siloed and disconnected teams reported AI visibility very difficult to measure (23%) and not at all measurable (24.6%). In a recent internal application of these principles, Semrush nearly tripled its own AI share of voice from 13% to 32% within a single month.<\/p>\n<p><b>Availability<\/b><\/p>\n<p>\nThe research series is being presented this week at the Adobe Summit in Las Vegas. Marketing leaders can access the full reports at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fai-visibility-index.semrush.com%2Fdownloads&amp;esheet=54518707&amp;newsitemid=20260420640537&amp;lan=en-US&amp;anchor=https%3A%2F%2Fai-visibility-index.semrush.com%2Fdownloads&amp;index=1&amp;md5=d6d4cb6e74168e8e396962d42ffd369b\">https:\/\/ai-visibility-index.semrush.com\/downloads<\/a>.<\/p>\n<p><b>About Semrush:<\/b><\/p>\n<p>\nSemrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry\u2019s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally \u2013 from scaling startups to the Fortune 500 \u2013 Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260420640537r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260420640537\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260420640537\/en\/<\/a><\/span><\/p>\n<p>\nPublic Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@semrush.com\">pr@semrush.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Professional Services Small Business Social Media Search Engine Optimization Search Engine Marketing Blogging Publishing Public Relations\/Investor Relations Marketing Other Technology Advertising Communications Internet Data Management Consulting Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260420640537\/en\/2745503\/3\/Semrush_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Semrush Unveils Brand Visibility Framework at Adobe Summit New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments BOSTON&#8211;(BUSINESS WIRE)&#8211;Semrush (NYSE: SEMR), the leading brand visibility platform, today unveiled a new strategic operating model for &#8220;Brand Visibility&#8221; during the Adobe Summit. The launch includes a two-part research report series: Brand Visibility Orchestration: How to execute on the Brand Visibility Operating model and Brand Visibility in the AI search era: A strategic framework for CMOs, designed to help marketing leaders transition from fragmented channel execution to a coordinated system of brand discovery. This framework establishes Brand Visibility as the degree to which a brand is discoverable, authoritatively represented, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/semrush-unveils-brand-visibility-framework-at-adobe-summit\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Semrush Unveils Brand Visibility Framework at Adobe Summit&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-953005","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Semrush Unveils Brand Visibility Framework at Adobe Summit - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/semrush-unveils-brand-visibility-framework-at-adobe-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semrush Unveils Brand Visibility Framework at Adobe Summit - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Semrush Unveils Brand Visibility Framework at Adobe Summit New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments BOSTON&#8211;(BUSINESS WIRE)&#8211;Semrush (NYSE: SEMR), the leading brand visibility platform, today unveiled a new strategic operating model for &#8220;Brand Visibility&#8221; during the Adobe Summit. The launch includes a two-part research report series: Brand Visibility Orchestration: How to execute on the Brand Visibility Operating model and Brand Visibility in the AI search era: A strategic framework for CMOs, designed to help marketing leaders transition from fragmented channel execution to a coordinated system of brand discovery. 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